Consumer Behavioural and Product Usage Reports
 
 
  • Automobile Usage Patterns:   Sample Report
    Propensity score of consumer automobile usages including: Number of vehicles, Annual kilometers driven, Maker of mostly driven vehicle, Type of often driven vehicle, Year of often driven vehicle, Purchase of often driven vehicle, Purchase decision of often driven vehicle, Purchase/lease of vehicle , Value of vehicle purchase/leased, Plan of vehicle purchase/leased, Auto service club membership, Automotive aftermarket: repair/body work, oil change/lube, pain job, rust protection, tune up, visits of gas station, and Car rental.
  • Beverage Consumption: Beer:   Sample Report
    Propensity score of beverage consumption including: Brand and consumption of beers
  • Beverage Consumption: Soft Drink:   Sample Report
    Propensity score of beverage consumption including: Coffee/tea consumptions, Brand and consumption of soft drinks, Type and consumption of milk/juice.
  • Beverage Consumption: Wine:   Sample Report
    Propensity score of beverage consumption including: Wine and alcohol consumptions
  • Consumer Food Consumption:   Sample Report
    Propensity score of consumption on food related items including: Over 50 individual food items, e.g., bread, fish, chicken, beef, Fruit, vegetables and juice used in food, Condiments used in food, Purchase of health food, Usage of household products, e.g., facial tissue, detergent, air fresheners, Spending on dry cleaning, Pet food and Weekly spending on grocery.
  • Consumer Health Care Patterns:   Sample Report
    Propensity score of consumer health care patterns including: Usage of over-the-counter medicine, e.g., cough drops, vitamins, sleeping tablets, bandages, Usage of skin protectant, Actions of weight control, Visits of various type of therapists, e.g., acupuncturists, chiropractors, Usage of assistant devices, e.g., hearing aid, walker, Usage of esthetic services, Usage of cosmetic services, Spending on perfume and cologne, Usage of various personal care products, e.g., mouthwash, shaving creams, and Usage of feminine hygiene products.
  • Consumer: Participation of Loyalty Programs:   Sample Report
    Propensity score of consumer purchasing, spending and participating loyalty programs including: Participation in and activities of loyalty programs like Air Miles, Aeroplan, HBC Rewards.
  • Consumer Psychographic Patterns :   Sample Report
    Propensity score of consumer psychographics including: Attitude about advertising, Health consciousness, Opinion about new products, Brand loyalty, Cost sensitivity, Social activities Opinion on relationship between work and man, woman, Attitude regarding sexual matters, Attitude regarding family life, and Attitude regarding selfesteem.
  • Consumer: Purchase of Big-ticket Items:   Sample Report
    Propensity score of consumer purchasing, spending and participating loyalty programs including: Households who purchased big ticket items like HDTV, major appliances, Households who plan to purchase big ticket items like HDTV, major appliances.
  • Consumer: Spending by Product Categories:   Sample Report
    Propensity score of consumer purchasing, spending and participating loyalty programs including: Most frequent shopping times, Spending on grocery, small appliance, auto service, clothing, bath and bedding, tableware, crossborder shopping, flowers, garden supplies, hair salon, gift certificates, shoes, sporting goods, toys and games, jewellery, music, attorney fees and online shopping.
  • Consumer Travelling Patterns:   Sample Report
    Propensity score of consumer travelling including: Spending on vacations, Accommodation types like resort, bed and breakfast, boat, camping, cottage, cruise ship, hotel, motel, package tours, Vacation by place like Vancouver, Banf, Ottawa, Toronto, PEI, Alaska, Hawaii, and over 40 in land and oversea locations, Booking methods for vacation like using full service agent, direct via hotel, online, Use of airlines like Air Canada, British Airways, Asian airline, Travelling distance as driver or passenger, and Usage of local bus and streetcar.
  • Consumer Work Patterns:   Sample Report
    Propensity score of work related activities including: Time driving to work, Number of people in vehicle when driving to work, Public transit time to work, Involvement of business purchase decisions and value, Involvement of business purchase decisions on, travelling, Computer hardware, software, education/training, Convention arrangement, Courier services, Handheld communications, Long distance telephone services, Office equipment, Office food catering, Office supplies and phones, Office furniture and Business trips.
  • Energy Conservation Patterns:   Sample Report
    Propensity score of energy conservation behaviours including: Ownership of energy conserving items, Frequency of environmental friendly actions, e.g., recycling, compositing, taking public transit, and Home innovation to improve energy conservation.
  • Home Improvement Patterns:   Sample Report
    Dwelling statistics including: Dwelling statistics, Home ownership, Home Maintenance, Dwelling construction year, Dwelling Type, Dwelling value, Length of residence, Moving and home buying plan, Source of cooking, heating, hot water, Propensity score of home improvement including: Home renovation and addition, Do-It-Yourself or contractors, and Spending on home improvement/maintenance
  • Household Financial Patterns:   Sample Report
    Propensity score of consumer financial behaviours including: Personal savings and investments, Personal debts, Home banks, Use of investment institutions and financial advisors, Financial products and/or services, Usage of financial services, RRSP, Donation, Ownership and usage of credit card, and Insurance.
  • Household Restaurant Visits:   Sample Report
    Propensity score of consumer restaurant visits including: Frequency of coffee restaurant visits, e.g., Coffee Time, Tim Hortons, Starbucks, Frequency of fast food restaurant visits, e.g., A&W, Burger King, McDonald's, Subway, Wendy's, Frequency of restaurant visits, e.g., Boston Pizza, Pizza Hut, Swiss Chalet, Frequency of visits by restaurant type, Usage of services like takeout, home delivery, online order, and Spending on regular and formal restaurants.
  • Household Snack Consumption:   Sample Report
    Propensity score of snack consumptions including: Hard candies, Chewy candies, Cookies, Peanuts and nuts, Chocolate bars, Granola bars, Potato chips, Popcorn, Ice creams, Crackers, Rice cakes, Consumption of readytoeat breakfast like, Cold, hot cereals, Breakfast bars, Pancakes and Frozen waffles.
  • Household Telecom Patterns:   Sample Report
    Propensity score of consumer usage of telecommunications including: Current local telephone service suppliers like Aliant, Bell, Primus, Telus, VoIP and Cable companies, Current long telephone service suppliers like Aliant, Bell, Primus, Telus, VoIP and Cable companies, Spending on long distance calls, Ownership of mobile phones and PDAs, Wireless network suppliers like Aliant mobility, Bell or Telus Mobility, Rogers, FIDO, and Spending on wireless
  • Leisure Activities: Attractions:   Sample Report
    Propensity score of consumer leisure activities including: Participation of general leisure activities.
  • Leisure Activities: Lotteries and Casinos:   Sample Report
    Propensity score of consumer leisure activities including: Purchase of lottery tickets, and Visit of Casinos.
  • Leisure Activities: School, Events & Shows:   Sample Report
    Propensity score of consumer leisure activities including: Attendance of school and learning centres, Search for jobs, Live events like weddings, child birth, retirement parties, promotion, and Visits of consumer shows.
  • Leisure Activities: Sports:   Sample Report
    Propensity score of consumer leisure activities including: Participation in sports activities & events, e.g., golfing, skiing, jogging.
  • Leisure Activities: Video:   Sample Report
    Propensity score of consumer leisure activities including: Video/DVD rental activities and spending.
  • Media Patterns: Flyer :   Sample Report
    Propensity score of consumer media usages including: Flyer and Coupon Usage.
  • Media Patterns: IT:   Sample Report
    Propensity score of consumer media usages including: Internet reach and usage.
  • Media Patterns: Magazine:   Sample Report
    Propensity score of consumer media usages including: Magazines/publications reach and reading patterns.
  • Media Patterns: Newspaper:   Sample Report
    Propensity score of consumer media usages including: Community newspaper reach and reading patterns, Daily newspaper reach and reading patterns.
  • Media Patterns: Radio:   Sample Report
    Propensity score of consumer media usages including: Radio: listening patterns, Radio format reach: weekly and daily, Radio station reach.
  • Media Patterns: TV :   Sample Report
    Propensity score of consumer media usages including: Television/cable: programs, Television/cable: reach, Television/cable: specialty channels, and Television/cable: viewing patterns.
  • Shopping Patterns: Book Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at book stores like Chapters, Coles, Amazon and other online.
  • Shopping Patterns: Cloth Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at clothing stores like Banana Republic, the Gap, Laura, Moore's, Winners, department.
  • Shopping Patterns: Department Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at department stores like The Bay, Canadian Tire, Zellers.
  • Shopping Patterns: Drug Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at drug stores like Guardian, Pharma Plus, Shoppers.
  • Shopping Patterns: Eyeware/Optical Store:   Sample Report
    Propensity score of consumer shopping activities including: Using of eyewear and shopping at optical stores like Lenscrafters, Sunglass Hut, department store and online.
  • Shopping Patterns: Furniture Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at furniture stores like Ikea, Leons, the Brick, department store and online, Shopping at home improvement stores like Canadian Tire, Home Depot, Rona, department store and online.
  • Shopping Patterns: Grocery & Convenience Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at grocery stores like IGA, Loblaws, Metro, Safeway, Sobeys. Shopping at convenience stores like 7-Eleven, gas station.
  • Shopping Patterns: Home Improvement Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at home improvement stores like Canadian Tire, Home Depot, Rona, department store and online.
  • Shopping Patterns: Jewellery Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at jewellery stores like Birks, peoples, department store and online.
  • Shopping Patterns: Office Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at office supply stores like Staples, Grand and Toy, Office Depot, department store and online.
  • Shopping Patterns: Pet Store:   Sample Report
    Propensity score of consumer shopping activities including: Ownership of pet and shopping at pet/pet supply stores like Petsmart, Pet Valu, department store and online.
  • Shopping Patterns: Photo Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at photo/camera stores like Black's, Japan Camera, department store and online.
  • Shopping Patterns: Shoe Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at shoe stores like Aldo, Bata, Pegabo, Transit, department stores.
  • Shopping Patterns: Sporting Goods Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at sporting goods store.
  • Shopping Patterns: Stereo/ComputerStore:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at stereo/video/computer stores like Future Shop, Office Depot, the Source, department store and online.
  • Shopping Patterns: Store Type:   Sample Report
    Propensity score of consumer shopping activities including: Shopping by store type
  • Shopping Patterns: Toy Store:   Sample Report
    Propensity score of consumer shopping activities including: Shopping at toys store like Disney Store, Mastermind, Toys 'RUs, department store and online.
 

 
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  Consumer behavioural and product usage reports are available to Half Year or One Year subscriptions. BBM associated membership fee (annual $850) will be added to the cost of selected reports below.

 

 
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