Demographics Profile Reports
 
 
  • Overview:  Sample Report
    This report is a brief summary of the neighbourhood demographics: total population and number of households, population by age group, household size and home ownership. You can estimate the population density and number of children or seniors in the neighbourhood. Moreover, it provides you with the most popular three lifestyle clusters of the residents in the area. You can see what most people are like in the specified neighbourhood.
  • Geography: Province:  Sample Report
    This report describes geographic distribution of the trade area or customer list by province
  • Geography: CMA/CA:  Sample Report
    This report describes geographic distribution of the trade area or customer list by Census Metropolitan Area (CMA)
  • Geography: CD:  Sample Report
    This report describes geographic distribution of the trade area or customer list by Census Division (CD)
  • Geography: CSD:  Sample Report
    This report describes geographic distribution of the trade area or customer list by Census Sub-Division (CSD)
  • Distance to POI:  Sample Report
    This report describes the distance from the trade area to POIs
  • Lifestyle:  Sample Report
    This report describes consumer lifestyles based on the CanaCode clusters, a geo-demographic, consumer spending and shopping behaviour and psycho-graphic segmentation system at the 6-digit postal code level. It shows proportion of, e.g., affluent, professional, and new Canadians. Each lifestyle cluster has its distinct purchase patterns. For example, "Ethnic Cruisers" are more likely than Canadian average to purchase sail/power boat, personal watercraft, motor home, electronic organizer/PDA, digital radio, motorcycle, cellular telephone/PCS, portable MP3 player/digital music player (e.g. iPod).
  • Lifestyle Details:  Sample Report
    This report describes consumer lifestyles with 109 detail CanaCode niches, a segmentation system of Canadian consumers based on geo-demographic, consumer spending and shopping behaviour and psycho-graphic data at the 6-digit postal code level. It shows proportion of top leaders, devoted grannies, high-rise immigrants, and so on.
  • Summary:  Sample Report
    This is a summary of key demographic attributes. It includes total population, households, families, labour force, dwelling values and income as well as population by age group. It also shows growth of population and household in the next 5 years. This report can be used to estimate market sizes and potentials.
  • Neighbourhood Description:  Sample Report
    This report is a demographic snapshot of the neighbourhood. It describes dwelling value, dwelling type and construction year as well as ownership. You will also get statistics about population by age, family by size, household income, occupation, religion, immigrant and visible minority.
  • Household Expenditure:  Sample Report
    This report shows how much a household spends annually on food, shelter, clothing, transportation, education, recreation and other 20 categories as well as their total spending. Market sizes of these categories are also available. For example, home renovation business can benefit from consumers who spend more on shelter.
  • Market Size:  Sample Report
    This report shows how much all households spends annually on food, shelter, clothing, transportation, education, recreation and other 20 categories as well as their total spending. Market sizes of these categories are also available. For example, home renovation business can benefit from consumers who spend more on shelter.
  • Income:  Sample Report
    This report summarizes various income characteristics, e.g., per capita income of population age 15 and over, household and family income, employment income, government transfer as well as investment (other) income. Apparently, knowing the income level of customer base will help you position your products/services accordingly and grow your business more efficiently.
  • Household Income:  Sample Report
    This is a detail report about household income by range: $0-$5K, $5K-$10K, ... $150+. It illustrates consumer purchase power. For example, if the report shows above average penetration in the income range $70K and $80K, then you can position your products/services accordingly and grow your business in this segment.
  • Population Income:  Sample Report
    This is a detail report about population income by range: $0-$5K, $5K-$10K, ... $125K+.
  • Dwelling:  Sample Report
    This report is about dwellings, e.g., average value, number of rooms, home ownership, period of construction, structural type. Since dwelling is the most important spending for most consumers, this report can help you gain insight for better business. For example, apartment dwellers and single detached house owners have different consuming behaviours. The former would be more interested in items can be moved with them, while the latter more likely tend to purchase stuff that increase their home value.
  • Education:  Sample Report
    This report shows education levels, e.g., high school, college, university etc. It also describes fields of postsecondary studies. Education plays a key role in consumer's purchase decisions. It is also important for targeted communications with them.
  • Employment:  Sample Report
    This report is about employment, e.g., employed or self-employed, place of work, mode of transportation to workplace, language used at workplace, unpaid housework, caring for children and seniors.
  • Ethnicity:  Sample Report
    This is a diversity report of your customer base. It shows ethnic origin of the consumers. Over 50 different ethnic groups are included. It is crucial for anyone who engages with cultural marketing.
  • Family:  Sample Report
    The family report includes: married couples, common-law couples and lone-parent families. It shows also number of children and their age group. Seniors who live alone or with relatives are also included. Family report is important for business with products/services tailored to children and seniors.
  • Household:  Sample Report
    The household report describes key household characteristics: household by size, by family type, average rent by tenant households or major payment by homeowners. For example, large household size normally drives more sales for retailers (supermarkets and department stores).
  • Immigration:  Sample Report
    This report is about immigrant statistics: immigration period, age at immigration, immigrants by place of birth, generation status and so on. Immigration report is useful for many businesses. Over 6 million Canadians are immigrants. This market has been growing at the pace of a quarter million a year for the past 20 years. It offers great opportunities for many businesses.
  • Labor Force:  Sample Report
    This report summarizes labour force activities of males and females age 15 and over, their employment and participation rates. It is often used for site selections and economic development of a community.
  • Mobility:  Sample Report
    The mobility report describes statistics of consumers who moved in the last year and last 5 years. It is important for businesses targeted at movers, e.g., furniture stores, telecom and real estate industries.
  • Visible Minority:  Sample Report
    This report describes proportion of Chinese, South Asian, Black, Filipino, Latin American, Southeast Asian, Arab, West Asian, Korean, Japanese among the consumers. Since this market grows fast and has great purchase power, the visible minority report will help you target the cultural market more effectively.
  • Occupation:  Sample Report
    This report describes labour force by occupations, e.g., managers, professionals, business and finance, sales and services, natural and applied sciences, social sciences, art and education, health care, trades and transportation, primary industries and manufactures. The insight of this report will help you target and communicate with consumers according to their occupation.
  • Population:  Sample Report
    This is a detail description of population by gender and age group, e.g., male in age groups 0-4, 5-9, ... up to 85+. It also shows distribution of population age 15 and over by marital status. For example, it would be great for a homecare business if the proportion of senior is high.
  • Religion:  Sample Report
    The religion report describes number of consumers with various beliefs, e.g., Roman Catholic, United Church, Anglican, Baptist, Lutheran, Muslim, Presbyterian, Pentecostal, Jewish, Buddhist and other 40 different religions. It reflects diversity of your customer base and the market place. Insight in this report will help you engage different cultural group in a more meaningful way.
  • Official Language:  Sample Report
    This is a simple report about how many consumers speaking the official language: English and French respectively.
  • Knowledge of Language:  Sample Report
    This is a detail report about how many consumers can conduct a conversation with a non-official language, e.g., Italian, German, Cantonese, Mandarin, Spanish, Portuguese, Ukrainian, Polish, Dutch, Punjabi, Arabic, Greek, Tagalog, Hindi, Hungarian, Russian. Totally over 50 languages are listed. This report reflects diversity of the consumer base. It is useful for businesses that are engaged with cultural marketing.
  • Home Language:  Sample Report
    This report describes number of consumers who speaks most often a language at home, e.g., English, French, Italian, German, Cantonese, Mandarin, Spanish, Portuguese, Ukrainian, Punjabi and other 50 non-official languages. It shows what languages are most effective for you to communicate with your customers, as home language is most likely to trigger their actions than other languages.
 

 
Membership Fees
 
  Pay per Use
Register for free! Pay for the SuperDemographics reports you want to view.
  • Overview - Free
  • Geography: Province - Free
  • Geography: CMA/CA - Free
  • Geography: CD - Free
  • Geography: CSD - Free
  • Distance to POI - Free
  • Lifestyle - Free
  • Lifestyle Details - $30(CAN) each
  • Summary - $40(CAN) each
  • Neighbourhood Description - $50(CAN) each
  • Household Expenditure - $40(CAN) each
  • Market Size - $40(CAN) each
  • Income - $50(CAN) each
  • Household Income - $50(CAN) each
  • Population Income - $50(CAN) each
  • Dwelling - $20(CAN) each
  • Education - $20(CAN) each
  • Employment - $20(CAN) each
  • Ethnicity - $20(CAN) each
  • Family - $20(CAN) each
  • Household - $20(CAN) each
  • Immigration - $20(CAN) each
  • Labor Force - $20(CAN) each
  • Mobility - $20(CAN) each
  • Visible Minority - $20(CAN) each
  • Occupation - $20(CAN) each
  • Population - $20(CAN) each
  • Religion - $20(CAN) each
  • Official Language - $20(CAN) each
  • Knowledge of Language - $20(CAN) each
  • Home Language - $20(CAN) each
 

 
  Membership
Basic Membership: This membership provides you with unlimited access to the Demographics Profile Reports.

Basic membership fees:
Membership Fee (CAN$)
One Month $400
Half Year $800
One Year $1,200

 
 
  EthnoMarket, Daytime Market and Consumer Behavioural and Product Usage Reports are available to the Half Year and One Year subscriptions.  
 

 
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        Manifold Data Mining Inc.
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