Lifestyle Details Report
 
 
Lifestyle CanaCode Niche Benchmark
CANADA
Trade Area 
#Household %Household Compared with
Benchmark
 A1: TOP LEADERS  0.98%  0  0.00%  Extremely Low
 A2: OWNERS OF NEW CASTLES  0.91%  50  0.17%  Extremely Low
 A3: NATURE AND TRADITION LOVERS  0.93%  0  0.00%  Extremely Low
 A4: OLD TECHNOCRATS  0.48%  0  0.00%  Extremely Low
 B5: HOUSE OF GADGETS  1.20%  562  1.95%  High
 B6: ETHNO TECHNOCRATS  0.93%  61  0.21%  Extremely Low
 B7: HARVARD PROFESSIONALS  0.83%  6  0.02%  Extremely Low
 B8: FAMILY TECHNOCRATS  1.68%  29  0.10%  Extremely Low
 B9: BALANCED PROFESSIONALS  0.93%  47  0.16%  Extremely Low
 B10: FREEDOM TECHNOCRATS  1.30%  662  2.30%  High
 C11: ETHNIC ACHIEVERS  1.02%  7  0.02%  Extremely Low
 C12: ETHNIC EXTREME SPORTS  0.65%  16  0.06%  Extremely Low
 C13: BEAUTIFUL HOMES  0.77%  4  0.01%  Extremely Low
 C14: VISIBLE VALUABLES  1.13%  1,270  4.41%  Extremely High
 C15: BOLLYWOOD DREAM  0.51%  56  0.19%  Extremely Low
 D16: BUILD WITH RECREATION  1.25%  6  0.02%  Extremely Low
 D17: ADDITIONS, ADDITIONS  0.51%  11  0.04%  Extremely Low
 D18: BUY GOOD STUFF FOR THE HOUSE  0.82%  2  0.01%  Extremely Low
 D19: PANORAMA  0.47%  977  3.39%  Extremely High
 D20: WELL ROUNDED COCOON  1.40%  3  0.01%  Extremely Low
 D21: LIVE IT UP  1.25%  6  0.02%  Extremely Low
 E22: HOME FOR THE CHILDREN  3.28%  71  0.24%  Extremely Low
 E23: STRETCHING DOLLARS  0.89%  320  1.11%  High
 E24: ANTIQUES  0.99%  0  0.00%  Extremely Low
 E25: OPEN ROAD  1.13%  15  0.05%  Extremely Low
 E26: DOWNTOWN DWELLING  1.61%  268  0.93%  Low
 E27: HOME MAKEOVER  1.08%  100  0.35%  Extremely Low
 E28: SEMI-SUBURBANITES  0.72%  46  0.16%  Extremely Low
 E29: CITY HIGH-RISE  0.66%  1,505  5.22%  Extremely High
 E30: OLD-TIME MELTING POT  0.94%  2  0.01%  Extremely Low
 F31: ACTIVE BOOMERS  0.57%  0  0.00%  Extremely Low
 F32: GRANNIES ON THE TOWN  0.65%  0  0.00%  Extremely Low
 F33: DEVOTED GRANNIES  0.69%  0  0.00%  Extremely Low
 F34: 5TH WHEELERS  0.88%  188  0.65%  Low
 F35: VOLUNTEERS FOR HEALTH  0.40%  4  0.01%  Extremely Low
 F36: HOBBYISTS  0.98%  0  0.00%  Extremely Low
 F37: TRAILERS IN PURSUIT OF HEALTH  1.11%  0  0.00%  Extremely Low
 F38: BINGO ROAD-SHOW  1.04%  0  0.00%  Extremely Low
 G39: CHILDCARE ARTS & CRAFT  3.42%  592  2.05%  Low
 G40: ARTISTICALLY AMBITIOUS  1.06%  442  1.53%  High
 G41: RECREATIONAL RENTERS  0.89%  0  0.00%  Extremely Low
 G42: FIX ME ANY HOME  0.63%  72  0.25%  Extremely Low
 G43: HOUSE IN THE COUNTRY  0.89%  1  0.00%  Extremely Low
 G44: HOUSE FLIPS  1.28%  651  2.26%  High
 G45: FACE A HEALTH CHALLENGE  1.11%  1  0.00%  Extremely Low
 G46: RURAL EXPERT SELF-EMPLOYED  2.47%  21  0.07%  Extremely Low
 G47: CITY TECHNICALS  2.35%  325  1.13%  Extremely Low
 G48: DOWNTOWN SOCIALITES  0.61%  0  0.00%  Extremely Low
 G49: CHILDCARE FOR WORKING PARENTS  1.36%  409  1.42%  Similar
 H50: WORKK HARD PLAY HARD  2.33%  1,190  4.13%  High
 H51: THRIFTY TRADESMEN  1.69%  310  1.08%  Low
 H52: SOHO TRADESMEN  2.39%  125  0.43%  Extremely Low
 I53: CHILDREN'S EDUCATION  0.55%  0  0.00%  Extremely Low
 I54: SMALL TOWN BINGO  0.81%  0  0.00%  Extremely Low
 I55: MEDIUM OLD HOUSES  1.05%  0  0.00%  Extremely Low
 I56: ANTIQUES OR RENOVATION  0.87%  0  0.00%  Extremely Low
 I57: OLD CONTINENTALS  0.58%  0  0.00%  Extremely Low
 I58: MOTORCYCLE DIARIES  0.88%  0  0.00%  Extremely Low
 I59: SENIORS IN OLD HOMES  0.55%  0  0.00%  Extremely Low
 J60: ROUTE 66  2.08%  0  0.00%  Extremely Low
 J61: RURAL RECREATION  1.01%  0  0.00%  Extremely Low
 K62: HANDY NEIGHBOURS  3.51%  0  0.00%  Extremely Low
 L63: GREY PERSPECTIVES  0.52%  2,404  8.34%  Extremely High
 L64: CHARITABLE RENTERS  0.25%  45  0.16%  Low
 L65: SMALL HOUSEHOLDS BIG HEARTS  0.67%  3,234  11.22%  Extremely High
 L66: LOW RISE HIGH HOPES  0.19%  530  1.84%  Extremely High
 L67: SELF-SUFFICIENT RENTERS  0.26%  0  0.00%  Extremely Low
 L68: TOWER LIVING  1.30%  3,560  12.35%  Extremely High
 L69: INSURANCE AND TRAVEL  0.22%  2  0.01%  Extremely Low
 L70: RENT TO OWN  0.78%  1,110  3.85%  Extremely High
 L71: TRAVEL & SOME INSURANCE  0.46%  351  1.22%  Extremely High
 L72: COMFORTABLE LEISURE  1.05%  0  0.00%  Extremely Low
 L73: SINGLE PARENT OLDER CHILD  1.87%  501  1.74%  Similar
 L74: UNCOMFORTABLE PAYMENTS  0.65%  200  0.69%  Similar
 L75: LOFTY AMBITIONS  2.64%  204  0.71%  Extremely Low
 M76: FRENCH LAUNDRY  0.46%  1  0.00%  Extremely Low
 M77: ENFANTS AND LIFE INSURANCE  0.74%  0  0.00%  Extremely Low
 M78: YOUNG FAMILIES  0.82%  0  0.00%  Extremely Low
 M79: CONDO ACTIVE SENIORS  0.52%  631  2.19%  Extremely High
 M80: WIDOWED APT  0.21%  0  0.00%  Extremely Low
 M81: SELF-EMPLOYED SKILLED WORKERS  0.64%  1  0.00%  Extremely Low
 M82: HEALTHCARE IN DEMAND  0.62%  975  3.38%  Extremely High
 M83: WALK 2 WORK  0.85%  0  0.00%  Extremely Low
 M84: SOUL CITY PARENTS  0.24%  0  0.00%  Extremely Low
 N85: BENEFITS & BENEFACTORS  0.84%  413  1.43%  High
 N86: RELATIVE SUPPORTERS  0.39%  50  0.17%  Extremely Low
 N87: HIGH-RISE IMMIGRANTS  0.80%  510  1.77%  Extremely High
 N88: LOW-RISE RENTERS  0.42%  0  0.00%  Extremely Low
 N89: CHILDCARE & CHARITIES  0.71%  0  0.00%  Extremely Low
 O90: SINGLE STEPS  0.06%  0  0.00%  Extremely Low
 O91: IN A FIX  0.49%  2  0.01%  Extremely Low
 O92: BRITS AND BINGO  0.29%  0  0.00%  Extremely Low
 O93: RUSTIC RESIDENTS  0.82%  2,329  8.08%  Extremely High
 O94: TELEPHONES & TRANSIT  0.02%  0  0.00%  Extremely Low
 O95: GREY COLLAR GRIND  0.05%  0  0.00%  Extremely Low
 O96: ETHNO ARTS & REC  1.52%  56  0.20%  Extremely Low
 P97: TAKING CARE OF ELDERS  0.86%  765  2.65%  Extremely High
 P98: RELIANT AND RELIABLE  0.13%  0  0.00%  Extremely Low
 P99: BIG FAMILIES BIG FEES  0.82%  0  0.00%  Extremely Low
 P100: SINGLE PARENTS & SENIORS  0.25%  0  0.00%  Extremely Low
 Q101: SPEND - THRIFT ARTS & SPORTS  0.11%  0  0.00%  Extremely Low
 Q102: NEW HORIZONS  0.09%  0  0.00%  Extremely Low
 Q103: ROAD TRIPPERS  0.08%  0  0.00%  Extremely Low
 Q104: BLUE COLLAR IMMIGRANTS  1.32%  375  1.30%  Similar
 Q105: OLD HOME DWELLERS  0.81%  23  0.08%  Extremely Low
 Q106: THRIFTY WORKERS  0.17%  0  0.00%  Extremely Low
 Q107: SINGLE GREY TOWERS  0.28%  114  0.40%  High
 Q108: STARTING OUT & WINDING DOWN  0.32%  0  0.00%  Extremely Low
 Q109: HIGH-RISE SENIORS  0.12%  0  0.00%  Extremely Low
 
This report is based on the data product "Lifestyle CanaCode 2017" at the 6-digit postal code level from Manifold Data Mining Inc. No confidential information about an individual, household, organization or business has been obtained from Statistics Canada.
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