Consumer Work Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Work details/commute Time driving to work (one way)        
    Time driving to work (one way)-Don't commute by automobile  11.06%  8,828  22.30%  Extremely High
    Time driving to work (one way)-1-15 minutes  18.28%  4,747  11.99%  Low
    Time driving to work (one way)-16-30 minutes  15.00%  5,256  13.28%  Low
    Time driving to work (one way)-31-45 minutes  8.05%  2,710  6.85%  Low
    Time driving to work (one way)-46-60 minutes  3.20%  1,841  4.65%  High
    Time driving to work (one way)-More than 60 minutes  1.63%  915  2.31%  High
Work details/commute Commute -- # people in vehicle        
    Commute -- # people in vehicle-1 (myself alone)  38.86%  12,605  31.85%  Low
    Commute -- # people in vehicle-2 people  6.00%  2,036  5.14%  Low
    Commute -- # people in vehicle-3 people  0.87%  147  0.37%  Extremely Low
    Commute -- # people in vehicle-4 or more people  0.30%  251  0.64%  Extremely High
Work details/commute Public transit time to work (one way)        
    Public transit time to work (one way)-Don't commute by public transit  43.61%  15,049  38.02%  Low
    Public transit time to work (one way)-1-15 minutes  3.37%  1,595  4.03%  High
    Public transit time to work (one way)-16-30 minutes  3.57%  2,518  6.36%  High
    Public transit time to work (one way)-31-45 minutes  3.09%  2,191  5.53%  High
    Public transit time to work (one way)-46-60 minutes  2.21%  1,600  4.04%  Extremely High
    Public transit time to work (one way)-More than 60 minutes  1.15%  876  2.21%  Extremely High
Work details/commute Commute -- mode of transit        
    Commute -- mode of transit-Car/truck/van as driver  36.70%  10,608  26.80%  Low
    Commute -- mode of transit-Car/truck/van as passenger  3.19%  944  2.39%  Low
    Commute -- mode of transit-Public transit  3.95%  3,747  9.47%  Extremely High
    Commute -- mode of transit-Walk  3.25%  2,481  6.27%  Extremely High
    Commute -- mode of transit-Bicycle  1.05%  705  1.78%  High
    Commute -- mode of transit-Other mode of transportation  0.54%  140  0.35%  Low
Work details/Business purch. decisions involved in        
    Business purch. decisions involved in-No  38.22%  16,310  41.21%  Similar
    Business purch. decisions involved in-Yes  18.87%  6,979  17.63%  Similar
Work details/Business purch. decisions - value of        
    Business purch. decisions - value of-$1-$499  5.31%  1,992  5.03%  Similar
    Business purch. decisions - value of-$500-$1,999  3.35%  1,333  3.37%  Similar
    Business purch. decisions - value of-$2,000-$4,999  2.13%  1,131  2.86%  High
    Business purch. decisions - value of-$5,000-$9,999  1.59%  513  1.30%  Low
    Business purch. decisions - value of-$10,000-$24,999  1.62%  579  1.46%  Similar
    Business purch. decisions - value of-$25,000-$49,999  0.97%  276  0.70%  Low
    Business purch. decisions - value of-$50,000-$99,999  1.00%  251  0.63%  Low
    Business purch. decisions - value of-$100,000 or more  2.91%  904  2.28%  Low
Business purch. decisions Advertising/communication services        
    Advertising/communication services-No direct involvement  48.13%  19,781  49.98%  Similar
    Advertising/communication services-I am consulted  2.83%  1,265  3.20%  High
    Advertising/communication services-I recommend  1.61%  674  1.70%  Similar
    Advertising/communication services-I authorize  4.51%  1,742  4.40%  Similar
Business purch. decisions Business travel        
    Business travel-No direct involvement  46.07%  19,370  48.94%  Similar
    Business travel-I am consulted  3.23%  1,528  3.86%  High
    Business travel-I recommend  1.85%  835  2.11%  High
    Business travel-I authorize  5.83%  1,933  4.88%  Low
Business purch. decisions Computer        
    Computer hardware/software-No direct involvement  43.57%  18,140  45.83%  Similar
    Computer hardware/software-I am consulted  5.01%  2,002  5.06%  Similar
    Computer hardware/software-I recommend  2.67%  1,066  2.69%  Similar
    Computer hardware/software-I authorize  5.84%  2,393  6.05%  Similar
Business purch. decisions Computer online/Internet services        
    Computer online/Internet services-No direct involvement  46.54%  19,364  48.92%  Similar
    Computer online/Internet services-I am consulted  3.85%  1,424  3.60%  Similar
    Computer online/Internet services-I recommend  1.75%  562  1.42%  Low
    Computer online/Internet services-I authorize  4.94%  2,097  5.30%  Similar
Business purch. decisions Convention arrangements        
    Convention arrangements-No direct involvement  49.80%  21,059  53.21%  Similar
    Convention arrangements-I am consulted  2.72%  926  2.34%  Low
    Convention arrangements-I recommend  1.30%  404  1.02%  Low
    Convention arrangements-I authorize  3.25%  1,134  2.86%  Low
Business purch. decisions Corporate events/team building        
    Corporate events/team building-No direct involvement  46.82%  19,917  50.32%  Similar
    Corporate events/team building-I am consulted  4.89%  1,527  3.86%  Low
    Corporate events/team building-I recommend  2.33%  962  2.43%  Similar
    Corporate events/team building-I authorize  3.00%  1,143  2.89%  Similar
Business purch. decisions Courier services        
    Courier services-No direct involvement  48.55%  20,267  51.21%  Similar
    Courier services-I am consulted  2.40%  1,163  2.94%  High
    Courier services-I recommend  1.28%  599  1.51%  High
    Courier services-I authorize  4.72%  1,522  3.85%  Low
Business purch. decisions Employee education/training        
    Employee education/training-No direct involvement  42.28%  18,153  45.86%  Similar
    Employee education/training-I am consulted  6.58%  2,378  6.01%  Similar
    Employee education/training-I recommend  3.32%  1,307  3.30%  Similar
    Employee education/training-I authorize  4.92%  1,817  4.59%  Similar
Business purch. decisions Handheld communications devices        
    Handheld communications devices (e.g. PDA, cell phone, pager) -No direct involvement  47.26%  20,123  50.84%  Similar
    Handheld communications devices (e.g. PDA, cell phone, pager) - I am consulted  3.50%  1,300  3.28%  Similar
    Handheld communications devices (e.g. PDA, cell phone, pager) - I recommended  1.67%  574  1.45%  Low
    Handheld communications devices (e.g. PDA, cell phone, pager) - I authorized  4.57%  1,619  4.09%  Low
Business purch. decisions Office equipment (e.g. photocopier)        
    Office equipment (e.g. photocopier, fax)-No direct involvement  44.18%  19,365  48.93%  High
    Office equipment (e.g. photocopier, fax)-I am consulted  4.72%  1,538  3.89%  Low
    Office equipment (e.g. photocopier, fax)-I recommend  2.21%  685  1.73%  Low
    Office equipment (e.g. photocopier, fax)-I authorize  6.07%  2,028  5.12%  Low
Business purch. decisions Office food catering        
    Office food catering-No direct involvement  48.62%  20,489  51.77%  Similar
    Office food catering-I am consulted  3.07%  1,206  3.05%  Similar
    Office food catering-I recommend  1.64%  618  1.56%  Similar
    Office food catering-I authorize  3.77%  1,205  3.04%  Low
Business purch. decisions Office furniture        
    Office furniture-No direct involvement  46.63%  19,863  50.18%  Similar
    Office furniture-I am consulted  3.55%  1,288  3.25%  Similar
    Office furniture-I recommend  1.97%  638  1.61%  Low
    Office furniture-I authorize  4.84%  1,811  4.58%  Similar
Business purch. decisions Office supplies        
    Office supplies-No direct involvement  41.22%  17,585  44.43%  Similar
    Office supplies-I am consulted  5.18%  2,248  5.68%  Similar
    Office supplies-I recommend  3.09%  1,143  2.89%  Similar
    Office supplies-I authorize  7.61%  2,640  6.67%  Low
Business purch. decisions Office telephone systems/long distance        
    Office telephone systems/long distance service-No direct involvement  49.09%  20,673  52.23%  Similar
    Office telephone systems/long distance service-I am consulted  2.47%  747  1.89%  Low
    Office telephone systems/long distance service-I recommend  1.02%  550  1.39%  High
    Office telephone systems/long distance service-I authorize  4.55%  1,684  4.26%  Similar
Business purch. decisions Payroll services        
    Payroll services-No direct involvement  51.17%  21,484  54.28%  Similar
    Payroll services-I am consulted  1.41%  472  1.19%  Low
    Payroll services-I recommend  0.65%  148  0.37%  Low
    Payroll services-I authorize  3.93%  1,441  3.64%  Similar
Business purch. decisions Personnel agencies        
    Personnel agencies-No direct involvement  52.79%  22,024  55.64%  Similar
    Personnel agencies-I am consulted  1.34%  496  1.25%  Similar
    Personnel agencies-I recommend  0.68%  217  0.55%  Low
    Personnel agencies-I authorize  2.31%  834  2.11%  Similar
Business purch. decisions Professional services        
    Professional services-No direct involvement  48.37%  20,297  51.28%  Similar
    Professional services-I am consulted  2.71%  942  2.38%  Low
    Professional services-I recommend  1.82%  588  1.48%  Low
    Professional services-I authorize  4.30%  1,589  4.01%  Similar
Business purch. decisions Security services (any)        
    Security services (any)-No direct involvement  52.32%  22,036  55.68%  Similar
    Security services (any)-I am consulted  1.61%  567  1.43%  Low
    Security services (any)-I recommend  0.61%  112  0.28%  Extremely Low
    Security services (any)-I authorize  2.60%  858  2.17%  Low
Work details/commute Have home or other type of business        
    Home based business  4.85%  1,867  4.72%  Similar
    Small business with under 20 employees (not home based)  1.63%  399  1.01%  Low
    Business with 20 or more employees (not home based)  0.23%  115  0.29%  High
    Other type of business  1.04%  370  0.93%  Similar
    None of these, do not personally own a business  49.41%  20,759  52.45%  Similar
No. of business trips in PAST 12 MONTHS By air        
    No. of business trips/past 12 mo By air-None  48.59%  19,509  49.29%  Similar
    No. of business trips/past 12 mo By air-1-2 trips  5.49%  2,882  7.28%  High
    No. of business trips/past 12 mo By air-3-6 trips  1.63%  811  2.05%  High
    No. of business trips/past 12 mo By air-More than 6 trips  1.30%  456  1.15%  Low
No. of business trips in PAST 12 MONTHS By bus        
    No. of business trips/past 12 mo By bus-None  55.82%  22,842  57.71%  Similar
    No. of business trips/past 12 mo By bus-1-2 trips  0.84%  437  1.10%  High
    No. of business trips/past 12 mo By bus-3-6 trips  0.21%  103  0.26%  High
    No. of business trips/past 12 mo By bus-More than 6 trips  0.21%  74  0.19%  Low
No. of business trips in PAST 12 MONTHS By car        
    No. of business trips/past 12 mo By car-None  42.93%  18,742  47.35%  Similar
    No. of business trips/past 12 mo By car-1-2 trips  6.72%  2,348  5.93%  Low
    No. of business trips/past 12 mo By car-3-6 trips  3.54%  1,031  2.60%  Low
    No. of business trips/past 12 mo By car-More than 6 trips  3.90%  1,337  3.38%  Low
No. of business trips in PAST 12 MONTHS By ferry service        
    No. of business trips/past 12 mo By ferry service-None  56.16%  23,370  59.05%  Similar
    No. of business trips/past 12 mo By ferry service-1-2 trips  0.67%  331  0.84%  High
    No. of business trips/past 12 mo By ferry service-3-6 trips  0.22%  36  0.09%  Extremely Low
    No. of business trips/past 12 mo By ferry service-More than 6 trips  0.08%  6  0.02%  Extremely Low
No. of business trips in PAST 12 MONTHS By rail        
    No. of business trips/past 12 mo By rail-None  55.70%  22,543  56.96%  Similar
    No. of business trips/past 12 mo By rail-1-2 trips  1.09%  812  2.05%  Extremely High
    No. of business trips/past 12 mo By rail-3-6 trips  0.24%  103  0.26%  Similar
    No. of business trips/past 12 mo By rail-More than 6 trips  0.11%  23  0.06%  Low
Work details/commute No. nights away on business in PAST 12 MONTHS        
    No. nights away on business/past 12 mo-None  43.33%  17,967  45.40%  Similar
    No. nights away on business/past 12 mo-1 to 5 nights  6.65%  2,509  6.34%  Similar
    No. nights away on business/past 12 mo-6 to 10 nights  2.46%  1,205  3.05%  High
    No. nights away on business/past 12 mo-11 to 15 nights  1.38%  933  2.36%  High
    No. nights away on business/past 12 mo-16 to 21 nights  0.80%  290  0.73%  Similar
    No. nights away on business/past 12 mo-More than 21 nights  2.48%  667  1.69%  Low
Work details/commute No. employed at company location        
    No. employed at company location-1-4  12.41%  4,552  11.50%  Similar
    No. employed at company location-5-9  5.93%  1,694  4.28%  Low
    No. employed at company location-10-24  8.96%  3,461  8.74%  Similar
    No. employed at company location-25-49  7.07%  3,013  7.61%  Similar
    No. employed at company location-50-99  6.57%  3,289  8.31%  High
    No. employed at company location-100-249  5.90%  2,629  6.64%  High
    No. employed at company location-250-499  3.63%  1,511  3.82%  Similar
    No. employed at company location-500 or more  6.67%  3,345  8.45%  High
Work details/commute No. employed total in Canada        
    No. employed at company total in Canada-1-4  7.12%  2,589  6.54%  Similar
    No. employed at company total in Canada-5-9  3.07%  874  2.21%  Low
    No. employed at company total in Canada-10-24  4.19%  1,548  3.91%  Similar
    No. employed at company total in Canada-25-49  2.86%  877  2.22%  Low
    No. employed at company total in Canada-50-99  3.16%  1,419  3.59%  High
    No. employed at company total in Canada-100-249  3.83%  1,604  4.05%  Similar
    No. employed at company total in Canada-250-499  3.57%  1,419  3.59%  Similar
    No. employed at company total in Canada-500 or more  29.35%  13,061  33.00%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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