Beverage Consumption: Wine Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 18 and up  29,719,700  39,269    
Bought Wine From        
    Bought wine from: Provincial liquor store  34.98%  16,678  42.47%  High
    Bought wine from: Specialty wine store (either in a grocery store or as a stand-alone store)  9.33%  3,064  7.80%  Low
    Bought wine from: Do-it-yourself wine making store  2.46%  787  2.00%  Low
    Bought wine from: Convenience stores (Alberta and Quebec only)  1.69%  117  0.30%  Extremely Low
    Bought wine from: Grocery stores (Alberta and Quebec only)  6.04%  1,587  4.04%  Low
    Bought wine from: Other store  1.69%  378  0.96%  Low
% Population Age 18+ Who Drank Alcohol in the Past Month        
    Alcohol Past Month: Cider (e.g. Strongbow)  5.98%  3,180  8.10%  High
    Alcohol past month: Coolers/Pre-mixed drinks  8.22%  2,047  5.21%  Low
    Alcohol past month: Liqueurs (any) (e.g. Kahlua)  9.87%  3,192  8.13%  Low
    Alcohol past month: Gin  6.67%  2,936  7.48%  High
    Alcohol past month: Port/Sherry  3.47%  1,582  4.03%  High
    Alcohol past month: Rum  14.54%  4,435  11.29%  Low
    Alcohol past month: Tequila  4.89%  1,829  4.66%  Similar
    Alcohol past month: Vodka  14.03%  5,752  14.65%  Similar
    Alcohol past month: Rye/Canadian whisky  9.98%  3,837  9.77%  Similar
    Alcohol past month: Scotch whisky  7.77%  3,931  10.01%  High
    Alcohol past month: Other whisky  3.65%  1,557  3.97%  Similar
    Alcohol Past Month: Red wine (any)  37.53%  14,849  37.81%  Similar
    Alcohol Past Month: Rosé wine (any)  7.58%  2,114  5.38%  Low
    Alcohol Past Month: Sparkling/champagne (any)  5.90%  2,838  7.23%  High
    Alcohol Past Month: White wine (any)  30.02%  12,253  31.20%  Similar
    Alcohol past month: Canadian wine  15.45%  6,785  17.28%  High
    Alcohol Past Month: American wine  8.65%  3,389  8.63%  Similar
    Alcohol Past Month: Australian wine  10.01%  5,163  13.15%  High
    Alcohol Past Month: European wine  14.15%  7,290  18.56%  High
    Alcohol Past Month: Other imported wine  8.92%  4,593  11.70%  High
    Alcohol past month: Other alcoholic beverages (excluding beer)  5.45%  1,455  3.71%  Low
Alcohol Terciles of Consumption        
    Cider (e.g. Strongbow): Heavy  0.98%  472  1.20%  High
    Coolers/Pre-mixed drinks: Heavy  1.35%  344  0.88%  Low
    Liqueurs (any) (e.g. Kahlua): Heavy  1.75%  627  1.60%  Similar
    Gin: Heavy  1.73%  789  2.01%  High
    Port/Sherry: Heavy  0.58%  329  0.84%  High
    Rum: Heavy  4.03%  1,086  2.77%  Low
    Tequila: Heavy  0.61%  214  0.55%  Similar
    Vodka: Heavy  3.28%  1,445  3.68%  High
    Rye/Canadian whisky: Heavy  2.99%  1,046  2.66%  Low
    Scotch whisky: Heavy  2.16%  997  2.54%  High
    Other whisky: Heavy  1.05%  334  0.85%  Low
    Red wine (any): Heavy  17.25%  6,524  16.61%  Similar
    Rosé wine (any): Heavy  1.56%  310  0.79%  Low
    Sparkling/champagne (any): Heavy  0.73%  129  0.33%  Extremely Low
    White wine (any): Heavy  10.65%  3,995  10.17%  Similar
    Canadian wine: Heavy  5.34%  2,168  5.52%  Similar
    American wine: Heavy  2.74%  909  2.31%  Low
    Australian wine: Heavy  2.89%  1,385  3.53%  High
    European wine: Heavy  5.39%  2,214  5.64%  Similar
    Other imported wine: Heavy  2.98%  1,396  3.55%  High
    Other alcoholic beverages (excluding beer): Heavy  1.55%  385  0.98%  Low
    Cider (e.g. Strongbow): Medium  2.12%  1,256  3.20%  High
    Coolers/Pre-mixed drinks: Medium  3.59%  850  2.16%  Low
    Liqueurs (any) (e.g. Kahlua): Medium  3.97%  1,078  2.75%  Low
    Gin: Medium  2.44%  1,201  3.06%  High
    Port/Sherry: Medium  1.14%  620  1.58%  High
    Rum: Medium  4.92%  1,348  3.43%  Low
    Tequila: Medium  1.81%  540  1.38%  Low
    Vodka: Medium  5.18%  1,727  4.40%  Low
    Rye/Canadian whisky: Medium  3.62%  1,279  3.26%  Similar
    Scotch whisky: Medium  2.59%  1,448  3.69%  High
    Other whisky: Medium  1.13%  439  1.12%  Similar
    Red wine (any): Medium  11.62%  4,555  11.60%  Similar
    Rosé wine (any): Medium  2.15%  589  1.50%  Low
    Sparkling/champagne (any): Medium  1.24%  692  1.76%  High
    White wine (any): Medium  10.60%  4,566  11.63%  Similar
    Canadian wine: Medium  5.41%  2,431  6.19%  High
    American wine: Medium  3.09%  1,208  3.08%  Similar
    Australian wine: Medium  3.48%  1,837  4.68%  High
    European wine: Medium  5.03%  2,892  7.37%  High
    Other imported wine: Medium  3.26%  1,707  4.35%  High
    Other alcoholic beverages (excluding beer): Medium  1.83%  500  1.27%  Low
    Cider (e.g. Strongbow): Light  2.88%  1,452  3.70%  High
    Coolers/Pre-mixed drinks: Light  3.28%  853  2.17%  Low
    Gin: Light  2.50%  947  2.41%  Similar
    Liqueurs (any) (e.g. Kahlua): Light  4.16%  1,487  3.79%  Similar
    Port/Sherry: Light  1.75%  633  1.61%  Similar
    Rosé wine (any): Light  3.88%  1,216  3.10%  Low
    Rum: Light  5.59%  2,000  5.09%  Similar
    Tequila: Light  2.47%  1,075  2.74%  High
    Vodka: Light  5.58%  2,579  6.57%  High
    Rye/Canadian whisky: Light  3.37%  1,512  3.85%  High
    Scotch whisky: Light  3.02%  1,486  3.79%  High
    Other whisky: Light  1.47%  784  2.00%  High
    Red wine (any): Light  8.67%  3,769  9.60%  High
    Sparkling/champagne (any): Light  3.93%  2,017  5.14%  High
    White wine (any): Light  8.77%  3,691  9.40%  Similar
    Canadian wine: Light  4.70%  2,186  5.57%  High
    American wine: Light  2.82%  1,272  3.24%  High
    Australian wine: Light  3.64%  1,942  4.94%  High
    European wine: Light  3.73%  2,183  5.56%  High
    Other imported wine: Light  2.68%  1,490  3.79%  High
    Other alcoholic beverages (excluding beer): Light  2.07%  569  1.45%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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