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| Leisure Activities: Video Report |
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| Attribute |
Benchmark
CANADA |
Trade Area |
| Value |
Percentage |
Compared with
Benchmark |
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| Population of age 15 and up |
30,920,900 |
39,579 |
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| Rented Video/DVD in the Past Month From |
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| Rented or purchased Video Past Month From: DVD retail store locations (e.g. SuperClub Videotron) |
5.44% |
923 |
2.33% |
Extremely Low |
| Rented Video Past Month From: Mail/Kiosk DVD rental service
(e.g. Zip.ca,Canflix) |
1.11% |
498 |
1.26% |
High |
| Rented or purchased Video Past Month From: iTunes |
5.18% |
1,847 |
4.67% |
Similar |
| Rented or purchased Video Past Month From: Other online video rental service (e.g. Cineplex) |
2.49% |
891 |
2.25% |
Similar |
| Rented Video Past Month From: Pay per view via cable/satellite/
fibre optic |
10.30% |
2,957 |
7.47% |
Low |
| On-demand media service |
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| On-demand media service (e.g. Netflix) |
32.46% |
12,154 |
30.71% |
Similar |
| Viewing on-demand media weekly: 1-59 minutes |
5.84% |
2,099 |
5.30% |
Similar |
| Viewing on-demand media weekly: 1-2 hours |
7.34% |
2,476 |
6.26% |
Low |
| Viewing on-demand media weekly: 3-4 hours |
7.65% |
2,898 |
7.32% |
Similar |
| Viewing on-demand media weekly: 5-6 hours |
4.59% |
1,701 |
4.30% |
Similar |
| Viewing on-demand media weekly: 7-9 hours |
2.61% |
1,384 |
3.50% |
High |
| Viewing on-demand media weekly: 10 hours or more |
4.43% |
1,596 |
4.03% |
Similar |
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| This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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