Leisure Activities: Video Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Rented Video/DVD in the Past Month From        
    Rented or purchased Video Past Month From: DVD retail store locations (e.g. SuperClub Videotron)  5.44%  923  2.33%  Extremely Low
    Rented Video Past Month From: Mail/Kiosk DVD rental service (e.g. Zip.ca,Canflix)  1.11%  498  1.26%  High
    Rented or purchased Video Past Month From: iTunes  5.18%  1,847  4.67%  Similar
    Rented or purchased Video Past Month From: Other online video rental service (e.g. Cineplex)  2.49%  891  2.25%  Similar
    Rented Video Past Month From: Pay per view via cable/satellite/ fibre optic  10.30%  2,957  7.47%  Low
On-demand media service        
    On-demand media service (e.g. Netflix)  32.46%  12,154  30.71%  Similar
    Viewing on-demand media weekly: 1-59 minutes  5.84%  2,099  5.30%  Similar
    Viewing on-demand media weekly: 1-2 hours  7.34%  2,476  6.26%  Low
    Viewing on-demand media weekly: 3-4 hours  7.65%  2,898  7.32%  Similar
    Viewing on-demand media weekly: 5-6 hours  4.59%  1,701  4.30%  Similar
    Viewing on-demand media weekly: 7-9 hours  2.61%  1,384  3.50%  High
    Viewing on-demand media weekly: 10 hours or more  4.43%  1,596  4.03%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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