Media Patterns: TV Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Summary Time Spent on Watching TV Weekday        
    Watching TV weekday: Did Not Watch  14.26%  6,521  16.48%  High
    Watching TV weekday: Less than 1 hour  2.07%  626  1.58%  Low
    Watching TV weekday: 1 to 2 hrs  16.28%  6,696  16.92%  Similar
    Watching TV weekday: 2 to 4 hrs  28.08%  10,806  27.30%  Similar
    Watching TV weekday: 4 to 6 hrs  20.81%  7,565  19.11%  Similar
    Watching TV weekday: 6 to 8 hrs  10.42%  3,762  9.51%  Similar
    Watching TV weekday: More than 8 hrs  8.08%  3,604  9.11%  High
Summary Time Spent on Watching TV Saturday        
    Watching TV Saturday: Did Not Watch  19.72%  8,770  22.16%  High
    Watching TV Saturday: Less than 1 hour  1.08%  457  1.15%  Similar
    Watching TV Saturday: 1 to 2 hrs  17.33%  6,331  15.99%  Similar
    Watching TV Saturday: 2 to 4 hrs  28.77%  11,256  28.44%  Similar
    Watching TV Saturday: 4 to 6 hrs  18.10%  6,606  16.69%  Similar
    Watching TV Saturday: 6 to 8 hrs  8.46%  3,467  8.76%  Similar
    Watching TV Saturday: More than 8 hrs  6.54%  2,693  6.80%  Similar
Summary Time Spent on Watching TV Sunday        
    Watching TV Sunday: Did Not Watch  19.78%  8,559  21.62%  Similar
    Watching TV Sunday: Less than 1 hour  0.89%  563  1.42%  High
    Watching TV Sunday: 1 to 2 hrs  18.01%  6,412  16.20%  Similar
    Watching TV Sunday: 2 to 4 hrs  27.86%  10,735  27.12%  Similar
    Watching TV Sunday: 4 to 6 hrs  17.26%  6,453  16.30%  Similar
    Watching TV Sunday: 6 to 8 hrs  9.32%  3,809  9.62%  Similar
    Watching TV Sunday: More than 8 hrs  6.88%  3,049  7.70%  High
Terciles of Viewing        
    TV viewing: No Usage  7.20%  3,053  7.71%  Similar
    TV viewing: Light  27.03%  10,995  27.78%  Similar
    TV viewing: Medium  30.47%  12,018  30.37%  Similar
    TV viewing: Heavy  35.30%  13,512  34.14%  Similar
Time Spent on Watching TV        
    Watching TV Weekdays 6Am - 9Am: None  74.25%  29,328  74.10%  Similar
    Watching TV Weekdays 6Am - 9Am: 30 Min  8.57%  4,264  10.77%  High
    Watching TV Weekdays 6Am - 9Am: 60 Min  9.04%  3,070  7.76%  Low
    Watching TV Weekdays 6Am - 9Am: 120 Min  6.21%  2,107  5.32%  Low
    Watching TV Weekdays 6Am - 9Am: 180 Min  1.94%  810  2.05%  Similar
    Watching TV Weekdays 9Am - Noon: None  81.81%  32,304  81.62%  Similar
    Watching TV Weekdays 9Am - Noon: 30 Min  2.21%  981  2.48%  High
    Watching TV Weekdays 9Am - Noon: 60 Min  7.06%  2,446  6.18%  Low
    Watching TV Weekdays 9Am - Noon: 120 Min  5.19%  2,353  5.94%  High
    Watching TV Weekdays 9Am - Noon: 180 Min  3.73%  1,496  3.78%  Similar
    Watching TV Weekdays Noon - 5Pm: None  68.78%  28,143  71.10%  Similar
    Watching TV Weekdays Noon - 5Pm: 30 Min  3.41%  1,131  2.86%  Low
    Watching TV Weekdays Noon - 5Pm: 60 Min  11.49%  3,670  9.27%  Low
    Watching TV Weekdays Noon - 5Pm: 120 Min  9.57%  3,252  8.22%  Low
    Watching TV Weekdays Noon - 5Pm: 180 Min  3.76%  1,923  4.86%  High
    Watching TV Weekdays Noon - 5Pm: 180+ Min  3.00%  1,461  3.69%  High
    Watching TV Weekdays 5Pm - 7Pm: None  46.69%  20,908  52.83%  High
    Watching TV Weekdays 5Pm - 7Pm: 30 Min  5.44%  2,158  5.45%  Similar
    Watching TV Weekdays 5Pm - 7Pm: 60 Min  21.13%  7,270  18.37%  Low
    Watching TV Weekdays 5Pm - 7Pm: 120 Min  26.74%  9,243  23.35%  Low
    Watching TV Weekdays 7Pm - 11Pm: None  26.40%  11,559  29.21%  High
    Watching TV Weekdays 7Pm - 11Pm: 30 Min  1.72%  840  2.12%  High
    Watching TV Weekdays 7Pm - 11Pm: 60 Min  9.67%  3,564  9.00%  Similar
    Watching TV Weekdays 7Pm - 11Pm: 120 Min  25.20%  9,798  24.76%  Similar
    Watching TV Weekdays 7Pm - 11Pm: 180 Min  22.79%  8,034  20.30%  Low
    Watching TV Weekdays 7Pm - 11Pm: 180+ Min  14.22%  5,783  14.61%  Similar
    Watching TV Weekdays 11Pm - 2Am: None  83.22%  30,904  78.08%  Similar
    Watching TV Weekdays 11Pm - 2Am: 30 Min  3.70%  1,861  4.70%  High
    Watching TV Weekdays 11Pm - 2Am: 60 Min  8.11%  3,779  9.55%  High
    Watching TV Weekdays 11Pm - 2Am: 120 Min  3.54%  2,158  5.45%  High
    Watching TV Weekdays 11Pm - 2Am: 180 Min  1.43%  876  2.21%  High
    Watching TV Weekdays 2Am - 6Am: None  97.76%  38,604  97.54%  Similar
    Watching TV Weekdays 2Am - 6Am: 30 Min  0.59%  167  0.42%  Low
    Watching TV Weekdays 2Am - 6Am: 60 Min  0.93%  378  0.96%  Similar
    Watching TV Weekdays 2Am - 6Am: 120 Min  0.47%  310  0.78%  High
    Watching TV Weekdays 2Am - 6Am: 180 Min  0.13%  60  0.15%  High
    Watching TV Weekdays 2Am - 6Am: 180+ Min  0.12%  59  0.15%  High
    Watching TV Saturday 6Am - Noon: None  71.35%  28,863  72.92%  Similar
    Watching TV Saturday 6Am - Noon: 30 Min  2.50%  1,236  3.12%  High
    Watching TV Saturday 6Am - Noon: 60 Min  9.89%  3,755  9.49%  Similar
    Watching TV Saturday 6Am - Noon: 120 Min  10.24%  3,694  9.33%  Similar
    Watching TV Saturday 6Am - Noon: 180 Min  3.91%  1,423  3.60%  Similar
    Watching TV Saturday 6Am - Noon: 180+ Min  2.12%  609  1.54%  Low
    Watching TV Saturday Noon - 7Pm: None  56.51%  22,028  55.66%  Similar
    Watching TV Saturday Noon - 7Pm: 30 Min  1.86%  740  1.87%  Similar
    Watching TV Saturday Noon - 7Pm: 60 Min  11.62%  4,446  11.23%  Similar
    Watching TV Saturday Noon - 7Pm: 120 Min  14.91%  5,740  14.50%  Similar
    Watching TV Saturday Noon - 7Pm: 180 Min  7.62%  3,184  8.04%  Similar
    Watching TV Saturday Noon - 7Pm: 180+ Min  7.48%  3,443  8.70%  High
    Watching TV Saturday 7Pm - 11Pm: None  32.36%  14,158  35.77%  High
    Watching TV Saturday 7Pm - 11Pm: 30 Min  0.76%  455  1.15%  High
    Watching TV Saturday 7Pm - 11Pm: 60 Min  6.93%  3,105  7.85%  High
    Watching TV Saturday 7Pm - 11Pm: 120 Min  23.41%  8,447  21.34%  Similar
    Watching TV Saturday 7Pm - 11Pm: 180 Min  21.40%  7,606  19.22%  Similar
    Watching TV Saturday 7Pm - 11Pm: 180+ Min  15.13%  5,808  14.67%  Similar
    Watching TV Saturday 11Pm - 2Am: None  81.86%  30,679  77.51%  Similar
    Watching TV Saturday 11Pm - 2Am: 30 Min  2.05%  817  2.06%  Similar
    Watching TV Saturday 11Pm - 2Am: 60 Min  9.51%  4,352  11.00%  High
    Watching TV Saturday 11Pm - 2Am: 120 Min  4.55%  2,712  6.85%  High
    Watching TV Saturday 11Pm - 2Am: 180 Min  2.04%  1,019  2.58%  High
    Watching TV Saturday 2Am - 6Am: None  98.28%  38,604  97.54%  Similar
    Watching TV Saturday 2Am - 6Am: 30 Min  0.13%  55  0.14%  Similar
    Watching TV Saturday 2Am - 6Am: 60 Min  0.75%  390  0.98%  High
    Watching TV Saturday 2Am - 6Am: 120 Min  0.52%  284  0.72%  High
    Watching TV Saturday 2Am - 6Am: 180 Min  0.19%  136  0.34%  Extremely High
    Watching TV Saturday 2Am - 6Am: 180+ Min  0.14%  110  0.28%  Extremely High
    Watching TV Sunday 6Am - Noon: None  70.79%  28,761  72.67%  Similar
    Watching TV Sunday 6Am - Noon: 30 Min  2.56%  1,405  3.55%  High
    Watching TV Sunday 6Am - Noon: 60 Min  9.75%  3,527  8.91%  Similar
    Watching TV Sunday 6Am - Noon: 120 Min  11.11%  3,675  9.29%  Low
    Watching TV Sunday 6Am - Noon: 180 Min  3.88%  1,351  3.41%  Low
    Watching TV Sunday 6Am - Noon: 180+ Min  1.90%  861  2.17%  High
    Watching TV Sunday Noon - 7Pm: None  53.52%  21,278  53.76%  Similar
    Watching TV Sunday Noon - 7Pm: 30 Min  1.32%  554  1.40%  Similar
    Watching TV Sunday Noon - 7Pm: 60 Min  11.62%  4,236  10.70%  Similar
    Watching TV Sunday Noon - 7Pm: 120 Min  15.54%  5,652  14.28%  Similar
    Watching TV Sunday Noon - 7Pm: 180 Min  8.58%  3,530  8.92%  Similar
    Watching TV Sunday Noon - 7Pm: 180+ Min  9.43%  4,329  10.94%  High
    Watching TV Sunday 7Pm - 11Pm: None  31.16%  13,233  33.43%  Similar
    Watching TV Sunday 7Pm - 11Pm: 30 Min  0.75%  303  0.77%  Similar
    Watching TV Sunday 7Pm - 11Pm: 60 Min  8.49%  3,326  8.40%  Similar
    Watching TV Sunday 7Pm - 11Pm: 120 Min  23.73%  8,936  22.58%  Similar
    Watching TV Sunday 7Pm - 11Pm: 180 Min  21.89%  7,890  19.93%  Similar
    Watching TV Sunday 7Pm - 11Pm: 180+ Min  13.98%  5,892  14.89%  Similar
    Watching TV Sunday 11Pm - 2Am: None  87.00%  32,906  83.14%  Similar
    Watching TV Sunday 11Pm - 2Am: 30 Min  2.07%  1,310  3.31%  High
    Watching TV Sunday 11Pm - 2Am: 60 Min  6.90%  3,220  8.14%  High
    Watching TV Sunday 11Pm - 2Am: 120 Min  2.68%  1,391  3.51%  High
    Watching TV Sunday 11Pm - 2Am: 180 Min  1.35%  752  1.90%  High
    Watching TV Sunday 2Am - 6Am: None  98.54%  38,895  98.27%  Similar
    Watching TV Sunday 2Am - 6Am: 30 Min  0.18%  67  0.17%  Similar
    Watching TV Sunday 2Am - 6Am: 60 Min  0.51%  251  0.63%  High
    Watching TV Sunday 2Am - 6Am: 120 Min  0.40%  115  0.29%  Low
    Watching TV Sunday 2Am - 6Am: 180 Min  0.11%  40  0.10%  Similar
    Watching TV Sunday 2Am - 6Am: 180+ Min  0.26%  211  0.53%  Extremely High
TV Program        
    TV Program: Auto Racing  5.95%  1,911  4.83%  Low
    TV Program: Baseball (When In Season)  12.82%  7,738  19.55%  High
    TV Program: Basketball (When In Season)  5.97%  4,350  10.99%  Extremely High
    TV Program: Cartoons  11.54%  5,153  13.02%  High
    TV Program: CFL Football (When In Season)  17.49%  5,223  13.20%  Low
    TV Program: Children's programs  9.17%  3,849  9.72%  Similar
    TV Program: Contest shows (e.g. American Idol)  18.84%  6,640  16.78%  Low
    TV Program: Cooking programs  26.58%  10,364  26.18%  Similar
    TV Program: Curling (when in season)  10.18%  2,968  7.50%  Low
    TV Program: Daytime soap/serial dramas (e.g. The Young and the Restless)  12.01%  4,203  10.62%  Low
    TV Program: Documentaries  38.05%  14,521  36.69%  Similar
    TV Program: Entertainment news programs (e.g. ET/Access Hollywood)  12.52%  6,036  15.25%  High
    TV Program: Figure Skating  8.06%  3,636  9.19%  High
    TV Program: Game Shows  20.20%  7,423  18.75%  Similar
    TV Program: Golf  10.87%  3,865  9.77%  Similar
    TV Program: Hockey (When In Season)  32.67%  10,133  25.60%  Low
    TV Program: Home renovation/decoration shows  34.21%  11,805  29.83%  Low
    TV Program: Mixed martial arts/Wrestling (e.g. UFC, WWE Raw)  4.78%  1,472  3.72%  Low
    TV Program: Movies  58.96%  22,490  56.82%  Similar
    TV Program: News/Current Affairs  53.27%  21,693  54.81%  Similar
    TV Program: NFL Football (When In Season)  14.52%  5,891  14.89%  Similar
    TV Program: Personal makeover shows (e.g. The Biggest Loser)  6.00%  1,629  4.12%  Low
    TV Program: Primetime serial dramas (e.g. Mad Men)  30.52%  11,219  28.35%  Similar
    TV Program: Reality shows (e.g. Survivor)  20.99%  7,497  18.94%  Similar
    TV Program: Situation Comedies  29.18%  12,022  30.37%  Similar
    TV Program: Soccer  8.17%  4,100  10.36%  High
    TV Program: Suspense/Crime Dramas  37.46%  14,146  35.74%  Similar
    TV Program: Talk Shows  21.40%  8,527  21.55%  Similar
    TV Program: Tennis (when in season)  7.73%  4,529  11.44%  High
    TV Program: TV Infomercials  1.57%  637  1.61%  Similar
    TV Program: Variety/Award Specials  13.43%  5,554  14.03%  Similar
    TV Program: Other programs  20.06%  8,238  20.81%  Similar
TV Channel        
    TV Channel: A&E (Arts & Entertainment)  21.52%  9,846  24.88%  High
    TV Channel: AMC  12.79%  6,464  16.33%  High
    TV Channel: Bravo!  15.82%  7,518  19.00%  High
    TV Channel: CablePulse24 (CP24)  6.00%  4,445  11.23%  Extremely High
    TV Channel: CBC News Network  23.94%  12,075  30.51%  High
    TV Channel: CMT  4.16%  1,100  2.78%  Low
    TV Channel: CNN  13.11%  6,963  17.59%  High
    TV Channel: CTV News Channel  28.35%  13,280  33.55%  High
    TV Channel: Discovery Channel  23.91%  9,682  24.46%  Similar
    TV Channel: Disney Junior (English)  3.45%  1,169  2.95%  Low
    TV Channel: DTour (TVTropolis)  2.76%  1,046  2.64%  Similar
    TV Channel: E! Entertainment Television  6.48%  3,572  9.02%  High
    TV Channel: English TV Listings Channel (any)  7.68%  3,593  9.08%  High
    TV Channel: Family Channel  6.50%  2,234  5.64%  Low
    TV Channel: Food Network  18.44%  8,724  22.04%  High
    TV Channel: Golf Channel  6.16%  1,961  4.96%  Low
    TV Channel: GSN  1.70%  477  1.20%  Low
    TV Channel: HBO Canada  10.64%  4,492  11.35%  Similar
    TV Channel: HGTV (Home & Garden Television)  18.25%  7,908  19.98%  Similar
    TV Channel: History Channel  22.75%  9,704  24.52%  Similar
    TV Channel: HLN (Headline News)  2.17%  1,028  2.60%  High
    TV Channel: M3 (MuchMore)  2.81%  1,596  4.03%  High
    TV Channel: MTV  4.02%  1,525  3.85%  Similar
    TV Channel: Much (MuchMusic)  4.04%  2,008  5.07%  High
    TV Channel: OLN  4.45%  1,974  4.99%  High
    TV Channel: OWN (Oprah Winfrey Network)  5.64%  2,727  6.89%  High
    TV Channel: Showcase  15.61%  7,847  19.83%  High
    TV Channel: Slice  7.97%  4,019  10.16%  High
    TV Channel: Space  9.70%  4,399  11.11%  High
    TV Channel: Speed Channel  2.31%  421  1.06%  Extremely Low
    TV Channel: Spike  6.25%  1,686  4.26%  Low
    TV Channel: Sportsnet  18.01%  8,104  20.48%  High
    TV Channel: Sportsnet 360/SN 360 (The Score)  7.00%  3,443  8.70%  High
    TV Channel: Teletoon (English)  5.00%  2,096  5.30%  Similar
    TV Channel: The Comedy Network  11.34%  5,726  14.47%  High
    TV Channel: The Learning Channel (TLC)  12.22%  5,615  14.19%  High
    TV Channel: The Movie Network (TMN)  10.05%  5,178  13.08%  High
    TV Channel: The Shopping Channel (TSC)  2.97%  1,771  4.47%  High
    TV Channel: The Weather Network  21.64%  10,856  27.43%  High
    TV Channel: Treehouse TV  3.80%  1,305  3.30%  Low
    TV Channel: TSN  21.98%  9,080  22.94%  Similar
    TV Channel: TSN2  10.97%  4,288  10.83%  Similar
    TV Channel: Turner Classic Movies (TCM)  8.39%  5,352  13.52%  High
    TV Channel: Viewer's Choice  0.74%  401  1.01%  High
    TV Channel: VisionTV  6.30%  4,539  11.47%  Extremely High
    TV Channel: W Network  7.82%  4,776  12.07%  High
    TV Channel: YTV  4.59%  2,006  5.07%  Similar
    TV Channel: Other English specialty channels  11.24%  5,156  13.03%  High
    TV Channel: ARTV  5.68%  1,931  4.88%  Low
    TV Channel: Canal D  8.34%  2,996  7.57%  Similar
    TV Channel: Canal Vie  7.70%  2,721  6.87%  Low
    TV Channel: Évasion  4.80%  1,587  4.01%  Low
    TV Channel: French TV Listings Channel (any)  2.28%  284  0.72%  Extremely Low
    TV Channel: Historia  5.58%  1,703  4.30%  Low
    TV Channel: Le Canal Nouvelles (LCN)  6.68%  2,388  6.03%  Similar
    TV Channel: Le Réseau de l' information (RDI)  5.94%  2,309  5.83%  Similar
    TV Channel: Le Réseau des Sports (RDS)  5.48%  2,017  5.10%  Similar
    TV Channel: MétéoMédia  6.05%  2,189  5.53%  Similar
    TV Channel: MusiMax  1.76%  179  0.45%  Extremely Low
    TV Channel: MusiquePlus  2.05%  497  1.26%  Low
    TV Channel: RDS2  2.94%  632  1.60%  Low
    TV Channel: Séries+  5.66%  1,781  4.50%  Low
    TV Channel: Super Écran  3.67%  1,215  3.07%  Low
    TV Channel: Teletoon (French)  2.42%  681  1.72%  Low
    TV Channel: TV5 Québec Canada (TV5)  3.89%  297  0.75%  Extremely Low
    TV Channel: VRAK TV  2.27%  771  1.95%  Low
    TV Channel: Ztélé  4.10%  1,281  3.24%  Low
    TV Channel: Other French specialty channels  4.49%  645  1.63%  Extremely Low
    TV Channel: Premium multicultural foreign channels (e.g. DW, Al Jazeera, RT, Telelatino)  2.90%  1,951  4.93%  High
Digital Channel        
    Digital Channel: ABC Spark  3.49%  1,390  3.51%  Similar
    Digital Channel: Action  4.78%  1,599  4.04%  Low
    Digital Channel: Animal Planet  6.66%  1,701  4.30%  Low
    Digital Channel: BBC Canada  7.59%  4,653  11.76%  High
    Digital Channel: BPM TV  0.36%  164  0.41%  High
    Digital Channel: Cottage Life  3.51%  1,431  3.62%  Similar
    Digital Channel: DejaView  3.54%  1,063  2.69%  Low
    Digital Channel: Discovery Science  7.23%  2,733  6.91%  Similar
    Digital Channel: Disney XD  2.17%  798  2.02%  Similar
    Digital Channel: DIY Network  4.44%  1,930  4.88%  Similar
    Digital Channel: FX Canada/FXX  3.67%  2,361  5.97%  High
    Digital Channel: Game TV  2.39%  1,042  2.63%  Similar
    Digital Channel: H2  2.32%  675  1.71%  Low
    Digital Channel: iChannel  0.39%  146  0.37%  Similar
    Digital Channel: Independent Film Channel (IFC)  2.14%  879  2.22%  Similar
    Digital Channel: Investigation Discovery  2.01%  749  1.89%  Similar
    Digital Channel: Leafs TV  1.56%  1,639  4.14%  Extremely High
    Digital Channel: Lifetime  4.04%  2,100  5.30%  High
    Digital Channel: MovieTime  6.62%  2,836  7.16%  Similar
    Digital Channel: Mystery  3.35%  1,685  4.26%  High
    Digital Channel: Nat Geo Wild  5.52%  2,087  5.27%  Similar
    Digital Channel: National Geographic Channel  12.78%  4,955  12.52%  Similar
    Digital Channel: NBA TV Canada  0.98%  723  1.83%  Extremely High
    Digital Channel: Sportsnet ONE  6.40%  3,304  8.35%  High
    Digital Channel: SUN News Network  0.94%  457  1.15%  High
    Digital Channel: Teletoon Retro  3.10%  1,069  2.70%  Low
    Digital Channel: The Pet Network  0.93%  296  0.75%  Low
    Digital Channel: Travel + Escape  2.65%  1,030  2.60%  Similar
    Digital Channel: W Movies  5.90%  2,785  7.04%  High
    Digital Channel: English On-demand channels (any)  2.01%  1,202  3.04%  High
    Digital Channel: Other English digital channels  3.71%  1,265  3.20%  Low
    Digital Channel: addikTV  3.68%  1,160  2.93%  Low
    Digital Channel: Argent  0.36%  33  0.08%  Extremely Low
    Digital Channel: CASA  3.32%  960  2.43%  Low
    Digital Channel: Cinépop  2.80%  911  2.30%  Low
    Digital Channel: Disney Junior (French)  0.84%  110  0.28%  Extremely Low
    Digital Channel: Explora  2.28%  671  1.69%  Low
    Digital Channel: Investigation  0.90%  108  0.27%  Extremely Low
    Digital Channel: MOI&cie  2.12%  680  1.72%  Low
    Digital Channel: Prise 2  3.17%  949  2.40%  Low
    Digital Channel: RDS Info  3.05%  403  1.02%  Extremely Low
    Digital Channel: Télétoon Rétro (French)  1.05%  83  0.21%  Extremely Low
    Digital Channel: TVA Sports  6.30%  1,689  4.27%  Low
    Digital Channel: Yoopa  0.76%  43  0.11%  Extremely Low
    Digital Channel: Zeste  2.04%  645  1.63%  Low
    Digital Channel: French On-demand channels (any)  1.01%  67  0.17%  Extremely Low
    Digital Channel: Other French digital channels  1.99%  135  0.34%  Extremely Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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