Consumer Travelling Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Spent PERSONALLY on the LAST vacation        
    Spent personally on last vacation: Under $500  28.45%  10,211  25.80%  Similar
    Spent personally on last vacation: $500 - $999  19.31%  7,339  18.54%  Similar
    Spent personally on last vacation: $1,000 - $1,999  20.34%  7,646  19.32%  Similar
    Spent personally on last vacation: $2,000 - $2,999  14.07%  6,056  15.30%  Similar
    Spent personally on last vacation: $3,000 - $3,999  6.17%  2,694  6.81%  Similar
    Spent personally on last vacation: $4,000 or more  11.65%  5,634  14.24%  High
Used following types of accommodations in the PAST 3 YEARS while on vacation        
    Vacation past 3 years: All-inclusive resort  21.81%  8,956  22.63%  Similar
    Vacation past 3 years: Spa resort  4.03%  1,360  3.44%  Low
    Vacation past 3 years: Bed and breakfast  10.46%  5,911  14.93%  High
    Vacation past 3 years: Boat  2.91%  858  2.17%  Low
    Vacation past 3 years: Camping  19.24%  4,798  12.12%  Low
    Vacation past 3 years: Condominium/apartment  12.26%  5,061  12.79%  Similar
    Vacation past 3 years: Cottage  16.82%  8,516  21.52%  High
    Vacation past 3 years: Cruise ship  10.56%  5,120  12.94%  High
    Vacation past 3 years: Friends/relatives  33.38%  14,916  37.69%  High
    Vacation past 3 years: Hotel  52.63%  20,381  51.49%  Similar
    Vacation past 3 years: Motel  19.60%  6,066  15.33%  Low
    Vacation past 3 years: Package tours (e.g. adventure, golf)  4.74%  1,802  4.55%  Similar
    Vacation past 3 years: RV/camper  8.66%  1,217  3.08%  Extremely Low
Had a vacation in the following places in the PAST 3 YEARS        
    Vacation past 3 years in: Vancouver  9.49%  2,851  7.20%  Low
    Vacation past 3 years in: Victoria  5.74%  1,224  3.09%  Low
    Vacation past 3 years in: Whistler  2.46%  742  1.88%  Low
    Vacation past 3 years in: Other British Columbia  11.34%  1,479  3.74%  Extremely Low
    Vacation past 3 years in: Banff  5.26%  1,365  3.45%  Low
    Vacation past 3 years in: Calgary  7.12%  1,670  4.22%  Low
    Vacation past 3 years in: Jasper  3.38%  645  1.63%  Extremely Low
    Vacation past 3 years in: Other Alberta  6.29%  1,181  2.98%  Extremely Low
    Vacation past 3 years in: Niagara Falls  12.63%  10,545  26.64%  Extremely High
    Vacation past 3 years in: Ottawa  10.10%  5,918  14.95%  High
    Vacation past 3 years in: Toronto  13.72%  7,186  18.16%  High
    Vacation past 3 years in: Cottage country (any) (e.g. Muskoka)  11.11%  10,220  25.82%  Extremely High
    Vacation past 3 years in: Other Ontario  10.47%  6,715  16.97%  High
    Vacation past 3 years in: Montreal  11.86%  5,835  14.74%  High
    Vacation past 3 years in: Quebec City  9.98%  2,673  6.75%  Low
    Vacation past 3 years in: Other Quebec  8.35%  1,784  4.51%  Low
    Vacation past 3 years in: Cape Breton Island  2.45%  1,326  3.35%  High
    Vacation past 3 years in: Other Nova Scotia  5.44%  2,702  6.83%  High
    Vacation past 3 years in: Manitoba  3.25%  711  1.80%  Low
    Vacation past 3 years in: New Brunswick  4.67%  1,878  4.75%  Similar
    Vacation past 3 years in: Newfoundland and Labrador  2.51%  1,318  3.33%  High
    Vacation past 3 years in: N.W.T./Nunavut/Yukon  0.63%  221  0.56%  Low
    Vacation past 3 years in: Prince Edward Island  3.28%  1,461  3.69%  High
    Vacation past 3 years in: Saskatchewan  3.93%  478  1.21%  Extremely Low
    Vacation past 3 years in: Alaska  1.97%  565  1.43%  Low
    Vacation past 3 years in: Hawaii  4.91%  836  2.11%  Extremely Low
    Vacation past 3 years in: Boston  5.04%  2,110  5.33%  Similar
    Vacation past 3 years in: New York City  9.59%  5,023  12.69%  High
    Vacation past 3 years in: Other Northeast U.S.  8.68%  4,703  11.88%  High
    Vacation past 3 years in: Los Angeles  4.45%  1,243  3.14%  Low
    Vacation past 3 years in: Las Vegas  8.08%  2,552  6.45%  Low
    Vacation past 3 years in: San Francisco  3.60%  1,578  3.99%  High
    Vacation past 3 years in: Other Western U.S.  6.40%  1,369  3.46%  Low
    Vacation past 3 years in: Florida  13.48%  5,865  14.82%  Similar
    Vacation past 3 years in: Other Southern U.S.  6.23%  2,339  5.91%  Similar
    Vacation past 3 years in: Midwest U.S. (any)  3.92%  1,626  4.11%  Similar
    Vacation past 3 years in: France  5.79%  3,252  8.22%  High
    Vacation past 3 years in: Italy  4.51%  2,384  6.02%  High
    Vacation past 3 years in: United Kingdom (UK)/Republic of Ireland  5.92%  3,579  9.04%  High
    Vacation past 3 years in: Other Europe (Incl. Turkey, Greece)  7.64%  4,927  12.45%  High
    Vacation past 3 years in: Middle East  1.03%  931  2.35%  Extremely High
    Vacation past 3 years in: Africa (Incl. Egypt)  1.27%  686  1.73%  High
    Vacation past 3 years in: China (Mainland)  1.68%  1,391  3.51%  Extremely High
    Vacation past 3 years in: Hong Kong  1.19%  881  2.23%  Extremely High
    Vacation past 3 years in: Other Asia  2.79%  2,109  5.33%  Extremely High
    Vacation past 3 years in: Australia/New Zealand  1.40%  806  2.04%  High
    Vacation past 3 years in: Cuba  7.84%  2,805  7.09%  Similar
    Vacation past 3 years in: Jamaica  3.41%  1,740  4.40%  High
    Vacation past 3 years in: Other Caribbean  9.85%  5,083  12.84%  High
    Vacation past 3 years in: Mexico  11.02%  3,063  7.74%  Low
    Vacation past 3 years in: Central/South America  3.31%  1,647  4.16%  High
    Vacation past 3 years in: Other Countries  4.52%  2,193  5.54%  High
Booked the last vacation directly through an airline        
    Booked last vacation through an airline directly: In past year  26.75%  9,902  25.02%  Similar
    Booked last vacation through an airline directly: 1-3 years ago  11.50%  4,305  10.88%  Similar
    Booked last vacation through an airline directly: More than 3 years ago  10.19%  4,568  11.54%  High
Booked the last vacation directly through a hotel        
    Booked last vacation through a hotel directly: In past year  31.04%  10,362  26.18%  Low
    Booked last vacation through a hotel directly: 1-3 years ago  10.23%  4,203  10.62%  Similar
    Booked last vacation through a hotel directly: More than 3 years ago  6.67%  2,899  7.32%  Similar
Booked the last vacation directly through a full service agent        
    Booked last vacation through a full service travel agent: In past year  19.21%  7,341  18.55%  Similar
    Booked last vacation through a full service travel agent: 1-3 years ago  10.35%  4,355  11.00%  Similar
    Booked last vacation through a full service travel agent: More than 3 years ago  14.35%  5,993  15.14%  Similar
Booked the last vacation directly through a discount/last minute agency (e.g. Flight Centre)        
    Booked last vacation through a discount/last minute agency (e.g. Flight Centre): In past year  6.84%  2,906  7.34%  Similar
    Booked last vacation through a discount/last minute agency (e.g. Flight Centre): 1-3 years ago  3.61%  1,605  4.05%  High
    Booked last vacation through a discount/last minute agency (e.g. Flight Centre): More than 3 years ago  6.43%  2,658  6.71%  Similar
Booked the last vacation directly through a package tour        
    Booked last vacation through a package tour: In past year  9.76%  3,569  9.02%  Similar
    Booked last vacation through a package tour: 1-3 years ago  5.43%  2,180  5.51%  Similar
    Booked last vacation through a package tour: More than 3 years ago  8.56%  3,537  8.94%  Similar
Booked the last vacation directly through an online travel agency (e.g. Travelocity.com/Expedia.ca)        
    Booked last vacation through an on-line travel agency (e.g. Travelocity.com/Expedia.ca): In past year  20.09%  8,333  21.05%  Similar
    Booked last vacation through an on-line travel agency (e.g. Travelocity.com/Expedia.ca): 1-3 years ago  7.92%  3,932  9.93%  High
    Booked last vacation through an on-line travel agency (e.g. Travelocity.com/Expedia.ca): More than 3 years ago  5.99%  2,966  7.49%  High
Booked the last vacation directly through airline/hotel website (e.g. aircanada.com)        
    Booked last vacation through airline/hotel website (e.g. aircanada.com): In past year  17.08%  6,075  15.35%  Similar
    Booked last vacation through airline/hotel website (e.g. aircanada.com): 1-3 years ago  6.54%  2,741  6.92%  Similar
    Booked last vacation through airline/hotel website (e.g. aircanada.com): More than 3 years ago  5.23%  2,528  6.39%  High
Booked the last vacation directly through other services        
    Booked last vacation through other services: In past year  11.99%  4,025  10.17%  Low
    Booked last vacation through other services: 1-3 years ago  3.53%  1,223  3.09%  Low
    Booked last vacation through other services: More than 3 years ago  5.03%  2,217  5.60%  High
Visited following online services in the past year        
    Visited online services: Belairtravel.com  1.24%  1,049  2.65%  Extremely High
    Visited online services: Expedia.com/Expedia.ca  27.73%  11,769  29.73%  Similar
    Visited online services: Hotels.com  13.78%  6,070  15.34%  High
    Visited online services: itravel2000.com  5.87%  3,664  9.26%  High
    Visited online services: Redtag.ca  4.88%  2,511  6.34%  High
    Visited online services: Sunwing.ca  10.08%  4,075  10.30%  Similar
    Visited online services: Travelocity.com/Travelocity.ca  13.79%  5,996  15.15%  Similar
    Visited online services: Other discount travel sites (e.g. selloffvacations.com)  9.79%  4,376  11.06%  High
    Visited online services: Airline websites (e.g. aircanada.com)  23.25%  8,916  22.53%  Similar
    Visited online services: Other online travel sites  13.55%  5,750  14.53%  Similar
Booked with following online services in the past year        
    Booked with online services: Belairtravel.com  0.09%  75  0.19%  Extremely High
    Booked with online services: Expedia.com/Expedia.ca  7.95%  3,577  9.04%  High
    Booked with online services: Hotels.com  3.12%  1,083  2.74%  Low
    Booked with online services: itravel2000.com  0.68%  478  1.21%  High
    Booked with online services: Redtag.ca  0.57%  311  0.78%  High
    Booked with online services: Sunwing.ca  2.18%  968  2.45%  High
    Booked with online services: Travelocity.com/Travelocity.ca  1.54%  648  1.64%  Similar
    Booked with online services: Other discount travel sites (e.g. selloffvacations.com)  1.82%  724  1.83%  Similar
    Booked with online services: Airline websites (e.g. aircanada.com)  8.39%  3,960  10.01%  High
    Booked with online services: Other online travel sites  4.15%  2,095  5.29%  High
Flew with following airlines in the past year        
    Flew past year with: Air Canada (any)  28.21%  14,780  37.34%  High
    Flew past year with: Air France  1.41%  817  2.06%  High
    Flew past year with: Air Transat  6.85%  2,437  6.16%  Similar
    Flew past year with: American Airlines  3.76%  1,673  4.23%  High
    Flew past year with: British Airways  1.62%  1,004  2.54%  High
    Flew past year with: Delta Airlines  3.83%  1,494  3.78%  Similar
    Flew past year with: Porter Airlines  2.61%  2,024  5.11%  Extremely High
    Flew past year with: United Airlines  6.07%  2,355  5.95%  Similar
    Flew past year with: West Jet  21.12%  6,719  16.98%  Low
    Flew past year with: Asian airlines (e.g. Korean Air)  1.95%  1,429  3.61%  Extremely High
    Flew past year with: Other charter airlines (e.g. Sunwing)  4.53%  1,672  4.22%  Similar
    Flew past year with: Other Canadian airlines  1.21%  437  1.10%  Similar
    Flew past year with: Other American airlines  3.51%  987  2.49%  Low
    Flew past year with: Other European airlines  4.49%  3,029  7.65%  High
    Flew past year with: Other airlines  4.44%  2,350  5.94%  High
Out-of-town vacations past 3 years        
    Out-of-town vacations past 3 years: 0  19.36%  8,356  21.11%  Similar
    Out-of-town vacations past 3 years: 1-2  26.04%  10,198  25.77%  Similar
    Out-of-town vacations past 3 years: 2-4  28.62%  11,197  28.29%  Similar
    Out-of-town vacations past 3 years: 5 or more  25.98%  9,828  24.83%  Similar
Traveled locally as a driver or passenger in a car / truck / van in the PAST 4 WEEKS        
    Traveled locally past 4 weeks: None/don't drive  1.71%  1,295  3.27%  Extremely High
    Traveled locally past 4 weeks: Less than 15 km  1.67%  1,155  2.92%  High
    Traveled locally past 4 weeks: 15 to 24 km  3.22%  1,792  4.53%  High
    Traveled locally past 4 weeks: 25 to 49 km  5.02%  2,964  7.49%  High
    Traveled locally past 4 weeks: 50 to 74 km  6.96%  3,669  9.27%  High
    Traveled locally past 4 weeks: 75 to 149 km  12.75%  5,166  13.05%  Similar
    Traveled locally past 4 weeks: 150 to 249 km  16.42%  6,952  17.56%  Similar
    Traveled locally past 4 weeks: 250 to 500 km  21.69%  7,766  19.62%  Similar
    Traveled locally past 4 weeks: More than 500 km  30.56%  8,819  22.28%  Low
Traveled locally as a driver or passenger in a car / truck / van in the PAST 7 DAYS        
    Traveled locally past 7 days: None/don't drive  5.35%  3,636  9.19%  High
    Traveled locally past 7 days: Less than 15 km  10.60%  5,127  12.95%  High
    Traveled locally past 7 days: 15 to 24 km  11.63%  5,737  14.49%  High
    Traveled locally past 7 days: 25 to 49 km  13.49%  5,261  13.29%  Similar
    Traveled locally past 7 days: 50 to 74 km  12.79%  4,850  12.25%  Similar
    Traveled locally past 7 days: 75 to 149 km  17.08%  6,209  15.69%  Similar
    Traveled locally past 7 days: 150 to 249 km  12.76%  4,020  10.16%  Low
    Traveled locally past 7 days: 250 to 500 km  10.52%  3,044  7.69%  Low
    Traveled locally past 7 days: More than 500 km  5.78%  1,696  4.29%  Low
Traveled with local bus/streetcar in an AVERAGE WEEK        
    Traveled with local bus in an average week: # of trips:None  79.23%  23,595  59.62%  Low
    Traveled with local bus in an average week: # of trips:1-2  6.36%  5,588  14.12%  Extremely High
    Traveled with local bus in an average week: # of trips:3-4  3.35%  2,942  7.43%  Extremely High
    Traveled with local bus in an average week: # of trips:5  1.49%  747  1.89%  High
    Traveled with local bus in an average week: # of trips:6-9  2.80%  1,901  4.80%  High
    Traveled with local bus in an average week: # of trips:10  3.50%  2,036  5.14%  High
    Traveled with local bus in an average week: # of trips:11-15  2.00%  1,571  3.97%  Extremely High
    Traveled with local bus in an average week: # of trips:16 or more  1.27%  1,198  3.03%  Extremely High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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