Household Telecom Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
    Number of households  14,779,000  27,596    
Current local telephone service supplier        
    Current local telephone service supplier: Aliant/Bell  41.11%  17,805  44.99%  Similar
    Current local telephone service supplier: Primus  0.83%  356  0.90%  Similar
    Current local telephone service supplier: Telus  13.67%  5,652  14.28%  Similar
    Current local telephone service supplier: VoIP (any) (e.g. Skype)  0.98%  423  1.07%  Similar
    Current local telephone service supplier: Cable company (e.g. Rogers/Videotron)  27.93%  10,172  25.70%  Similar
    Current local telephone service supplier: Other suppliers  7.88%  1,455  3.68%  Extremely Low
    Current local telephone service supplier: Don't know  1.90%  344  0.87%  Extremely Low
    Current local telephone service supplier: Do not have one  5.71%  3,373  8.52%  High
Current long distance telephone service supplier        
    Current long distance telephone service supplier: Aliant/Bell  34.06%  13,029  32.92%  Similar
    Current long distance telephone service supplier: Primus  1.76%  733  1.85%  Similar
    Current long distance telephone service supplier: Telus  11.86%  4,886  12.34%  Similar
    Current long distance telephone service supplier: VoIP (any) (e.g. Skype)  2.14%  1,289  3.26%  High
    Current long distance telephone service supplier: Cable company (e.g. Rogers/Videotron)  25.55%  8,940  22.59%  Low
    Current long distance telephone service supplier: Other suppliers  13.46%  4,577  11.57%  Low
    Current long distance telephone service supplier: Don't know  2.67%  798  2.02%  Low
    Current long distance telephone service supplier: Do not have one  8.50%  5,326  13.46%  High
Changed service supplier in the past 12 months        
    Changed local telephone service supplier past 12 months  7.52%  3,015  7.62%  Similar
    Changed long distance telephone services supplier past 12 months  6.62%  2,271  5.74%  Low
Mobile phone use        
    Use a cell phone  55.63%  19,980  50.48%  Similar
    Use a smartphone (e.g. Blackberry or iPhone)  47.72%  21,182  53.52%  High
Wireless spending in average month        
    Wireless spending in average month-Less than $30  22.16%  7,992  20.19%  Similar
    Wireless spending in average month-$30-$99  41.92%  17,224  43.52%  Similar
    Wireless spending in average month-$100 or more  9.32%  3,789  9.57%  Similar
    Wireless spending in average month-Don't know  6.00%  1,903  4.81%  Low
Wireless network supplier        
    Wireless network supplier: Bell/Aliant Mobility  18.27%  8,229  20.79%  High
    Wireless network supplier: Chatr  0.43%  370  0.94%  Extremely High
    Wireless network supplier: FIDO  5.53%  2,308  5.83%  Similar
    Wireless network supplier: Koodo Mobile  4.91%  1,495  3.78%  Low
    Wireless network supplier: Mobilicity  0.36%  402  1.01%  Extremely High
    Wireless network supplier: PC Mobile  0.48%  255  0.64%  High
    Wireless network supplier: Rogers  17.92%  11,066  27.96%  High
    Wireless network supplier: Telus Mobility  16.53%  3,394  8.57%  Low
    Wireless network supplier: Videotron  4.34%  1,337  3.38%  Low
    Wireless network supplier: Virgin Mobile  5.24%  2,238  5.65%  Similar
    Wireless network supplier: Wind Mobile  2.04%  1,432  3.62%  High
    Wireless network supplier: Other wireless network provider  4.61%  1,035  2.62%  Low
    Wireless network supplier: Don't know  12.02%  5,072  12.82%  Similar
Changed/Upgraded in the past year wireless network service        
    Changed wireless network provider past year - Yes  6.92%  2,832  7.16%  Similar
    Upgraded wireless service plan or added services past year - Yes  20.61%  8,409  21.25%  Similar
Used wireless devices to do in the past 7 days        
    Used wireless past 7 days: Access social networks  33.54%  14,715  37.18%  High
    Used wireless past 7 days: Compare products/prices while shopping  19.12%  8,241  20.82%  Similar
    Used wireless past 7 days: Download apps  26.70%  11,789  29.79%  High
    Used wireless past 7 days: Internet search - business, services, products  28.46%  11,524  29.12%  Similar
    Used wireless past 7 days: Listen to music  27.59%  13,080  33.05%  High
    Used wireless past 7 days: Listen to radio  10.36%  5,513  13.93%  High
    Used wireless past 7 days: Make purchases/transactions  12.80%  5,245  13.25%  Similar
    Used wireless past 7 days: Play games  27.32%  12,148  30.69%  High
    Used wireless past 7 days: Receive store offers by SMS  7.13%  3,059  7.73%  Similar
    Used wireless past 7 days: Redeem a mobile coupon  6.60%  2,961  7.48%  High
    Used wireless past 7 days: Scan mobile tagging barcode/QR  5.06%  2,392  6.04%  High
    Used wireless past 7 days: Send/receive a text/instant message  53.83%  22,697  57.35%  Similar
    Used wireless past 7 days: Send/receive e-mail  41.23%  17,771  44.90%  Similar
    Used wireless past 7 days: Take pictures/video  47.61%  20,028  50.60%  Similar
    Used wireless past 7 days: Watch TV or video  20.19%  10,267  25.94%  High
Annual Spending on Communications per Household        
    COMMUNICATIONS  $2,245.47  $2,448.55    Similar
    TELEPHONE: Total expenditure for purchase, installation and operation of telephones.  $1,818.14  $1,947.28    Similar
    PURCHASE OF TELEPHONES AND EQUIPMENT: Expenditure for purchases of communications equipment, for example, telephone sets, cellular phones, fax machines, answering machines.  $209.95  $304.17    High
    LANDLINE TELEPHONE SERVICES  $879.78  $786.95    Low
    TELEPHONE SERVICE: includes basic and enhanced service charges, long distance charges, equipment rentals, calls from hotels and pay phones and phone cards.  $861.54  $770.64    Low
    INSTALLATION AND REPAIRS  $18.23  $16.31    Low
    CELLULAR SERVICES  $728.41  $856.17    High
    INTERNET SERVICES: including access and other charges related to the Internet.  $375.72  $451.15    High
    On-line services  $100.09  $106.90    Similar
    POSTAL AND OTHER COMMUNICATION SERVICES: Includes registered mail, special delivery mail, post office boxes, telegrams, couriers, fax services and parcel delivery.  $41.26  $50.12    High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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