Leisure Activities: Sports Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Participated Sports/Activities in Season        
    Sports/Activities in Season: Adventure sports (e.g. sky diving, scuba diving)  7.55%  3,146  7.95%  Similar
    Sports/Activities in Season: Arts/crafts/sewing/knitting  35.77%  13,519  34.16%  Similar
    Sports/Activities in Season: ATV/snowmobiling  14.59%  2,774  7.01%  Extremely Low
    Sports/Activities in Season: Baseball/softball  13.18%  5,425  13.71%  Similar
    Sports/Activities in Season: Basketball  10.92%  4,711  11.90%  Similar
    Sports/Activities in Season: Billiards/pool  24.05%  9,607  24.27%  Similar
    Sports/Activities in Season: Bowling  36.09%  13,670  34.54%  Similar
    Sports/Activities in Season: Camping  41.77%  12,950  32.72%  Low
    Sports/Activities in Season: Canoeing/kayaking  26.73%  10,608  26.80%  Similar
    Sports/Activities in Season: Curling  7.22%  1,966  4.97%  Low
    Sports/Activities in Season: Cycling (Mountain/road biking)  22.94%  8,873  22.42%  Similar
    Sports/Activities in Season: Fishing/hunting  28.16%  7,008  17.71%  Low
    Sports/Activities in Season: Fitness classes  29.23%  13,626  34.43%  High
    Sports/Activities in Season: Fitness walking  50.39%  19,519  49.32%  Similar
    Sports/Activities in Season: Football  7.05%  3,244  8.20%  High
    Sports/Activities in Season: Gardening  60.80%  20,599  52.04%  Low
    Sports/Activities in Season: Golfing  25.37%  8,235  20.81%  Low
    Sports/Activities in Season: Health club activity (e.g. weight training)  23.56%  10,596  26.77%  High
    Sports/Activities in Season: Hiking/backpacking  33.59%  9,756  24.65%  Low
    Sports/Activities in Season: Hockey  11.67%  3,818  9.65%  Low
    Sports/Activities in Season: Home exercise/home workout  49.29%  19,521  49.32%  Similar
    Sports/Activities in Season: Ice skating  27.20%  10,121  25.57%  Similar
    Sports/Activities in Season: Inline skating  6.43%  1,704  4.30%  Low
    Sports/Activities in Season: Jogging  25.04%  11,000  27.79%  High
    Sports/Activities in Season: Marathon or similar event  5.65%  2,152  5.44%  Similar
    Sports/Activities in Season: Photography  35.12%  13,359  33.75%  Similar
    Sports/Activities in Season: Pilates/yoga  17.65%  8,423  21.28%  High
    Sports/Activities in Season: Playing video games  35.07%  14,572  36.82%  Similar
    Sports/Activities in Season: Power boating/Jet skiing  10.14%  2,833  7.16%  Low
    Sports/Activities in Season: Racquet sports (e.g. Squash, racquetball, tennis)  13.99%  5,308  13.41%  Similar
    Sports/Activities in Season: Reading  81.90%  33,198  83.88%  Similar
    Sports/Activities in Season: Skateboarding  2.93%  1,065  2.69%  Similar
    Sports/Activities in Season: Skiing - cross country  11.91%  3,598  9.09%  Low
    Sports/Activities in Season: Skiing - downhill  14.60%  4,876  12.32%  Low
    Sports/Activities in Season: Snowboarding  4.99%  2,117  5.35%  Similar
    Sports/Activities in Season: Soccer  12.11%  6,188  15.63%  High
    Sports/Activities in Season: Swimming  48.10%  19,659  49.67%  Similar
    Sports/Activities in Season: Volunteer work  50.23%  19,444  49.13%  Similar
Attended Live Sports Events in Season        
    Live sports in Season: Auto racing  7.54%  1,995  5.04%  Low
    Live sports in Season: Baseball  18.59%  12,312  31.11%  High
    Live sports in Season: Basketball  6.49%  5,183  13.09%  Extremely High
    Live sports in Season: Boxing  1.94%  710  1.79%  Similar
    Live sports in Season: Figure skating  4.92%  1,774  4.48%  Similar
    Live sports in Season: Football  15.24%  4,846  12.24%  Low
    Live sports in Season: Golf  6.14%  2,684  6.78%  High
    Live sports in Season: Hockey  30.28%  9,110  23.02%  Low
    Live sports in Season: Horse racing  6.77%  3,291  8.31%  High
    Live sports in Season: Lacrosse  2.13%  942  2.38%  High
    Live sports in Season: Soccer  9.65%  3,933  9.94%  Similar
    Live sports in Season: Tennis  4.54%  2,521  6.37%  High
    Member of Club: Health/fitness club  15.95%  7,721  19.51%  High
    Member of Club: Golf club  2.97%  662  1.67%  Low
Attended Attractions/Places Regularly        
    Art galleries/museums/science centres: Regularly  11.49%  7,142  18.05%  High
    Exhibitions/carnivals/fairs/markets: Regularly  16.11%  3,311  8.36%  Low
    Historical sites: Regularly  12.48%  4,669  11.80%  Similar
    Parks/city gardens: Regularly  25.07%  9,205  23.26%  Similar
    Specialty movie theatres/IMAX: Regularly  13.66%  4,861  12.28%  Similar
    Sporting events/racing events/air shows: Regularly  12.11%  2,504  6.33%  Low
    Video arcades/indoor amusement centres: Regularly  3.55%  1,377  3.48%  Similar
    Theme parks/waterparks/water slides: Regularly  6.26%  2,829  7.15%  High
    Zoos/aquariums/farms/drive-through animal parks: Regularly  5.31%  2,263  5.72%  Similar
    Other leisure activities/attractions: Regularly  17.51%  7,468  18.87%  Similar
    Auditoriums/arenas/stadiums (any): Regularly  15.87%  5,162  13.04%  Low
    Casinos (any): Regularly  7.96%  3,103  7.84%  Similar
    Night clubs/bars: Regularly  9.86%  3,015  7.62%  Low
    Outdoor stages/parks: Regularly  7.29%  2,194  5.54%  Low
    Theatres/halls: Regularly  13.19%  5,991  15.14%  High
    Other concert venues: Regularly  5.96%  1,500  3.79%  Low
Attended Theatres/Concerts Regularly        
    Major theatres/halls/auditoriums: Regularly  13.00%  5,113  12.92%  Similar
    Community theatres: Regularly  6.55%  1,302  3.29%  Low
    Festivals: Regularly  6.47%  2,030  5.13%  Low
    Other live theatre venues: Regularly  3.56%  1,607  4.06%  High
    Ballet/Opera/Symphony: Regularly  4.49%  3,647  9.21%  Extremely High
    Bars/restaurant bars: Regularly  27.28%  11,828  29.89%  Similar
    Beer/food/wine festivals: Regularly  3.27%  1,546  3.91%  High
    Comedy clubs/shows: Regularly  3.59%  896  2.26%  Low
    Dancing/night clubs: Regularly  5.18%  2,466  6.23%  High
    Dinner theatres: Regularly  1.70%  325  0.82%  Extremely Low
    Film festivals: Regularly  1.17%  1,117  2.82%  Extremely High
    Music festivals (e.g. jazz, folk): Regularly  3.80%  1,891  4.78%  High
    Movies at a theatre/drive-in: Regularly  24.35%  10,245  25.88%  Similar
    National or provincial park: Regularly  16.12%  3,854  9.74%  Low
    Popular music/rock concerts: Regularly  8.27%  3,393  8.57%  Similar
Participated Sports/Activities Regularly        
    Sports/Activities: Adventure sports (e.g. sky diving, scuba diving): Regularly  0.80%  343  0.87%  Similar
    Sports/Activities: Arts/crafts/sewing/knitting: Regularly  11.32%  4,086  10.32%  Similar
    Sports/Activities Season: ATV/snowmobiling-Regularly  3.17%  391  0.99%  Extremely Low
    Sports/Activities: Baseball/softball: Regularly  2.54%  1,039  2.62%  Similar
    Sports/Activities: Basketball: Regularly  1.22%  455  1.15%  Similar
    Sports/Activities: Billiards/pool: Regularly  1.34%  579  1.46%  Similar
    Sports/Activities: Bowling: Regularly  2.40%  1,054  2.66%  High
    Sports/Activities: Camping: Regularly  10.56%  2,110  5.33%  Low
    Sports/Activities: Canoeing/kayaking: Regularly  3.17%  1,424  3.60%  High
    Sports/Activities: Curling: Regularly  2.09%  622  1.57%  Low
    Sports/Activities: Cycling (Mountain/road biking): Regularly  11.47%  4,436  11.21%  Similar
    Sports/Activities: Fishing/hunting: Regularly  6.05%  1,198  3.03%  Low
    Sports/Activities: Fitness classes: Regularly  12.87%  6,539  16.52%  High
    Sports/Activities: Fitness walking: Regularly  21.22%  8,724  22.04%  Similar
    Sports/Activities: Football: Regularly  1.69%  745  1.88%  High
    Sports/Activities: Gardening: Regularly  28.10%  9,256  23.38%  Low
    Sports/Activities: Golfing: Regularly  7.70%  2,420  6.11%  Low
    Sports/Activities: Health club activity (e.g. weight training): Regularly  11.45%  5,272  13.32%  High
    Sports/Activities: Hiking/backpacking: Regularly  5.83%  1,489  3.76%  Low
    Sports/Activities: Hockey: Regularly  4.41%  1,215  3.07%  Low
    Sports/Activities: Home exercise/home workout: Regularly  16.95%  6,626  16.74%  Similar
    Sports/Activities: Ice skating: Regularly  3.18%  1,545  3.90%  High
    Sports/Activities: Inline skating: Regularly  0.72%  256  0.65%  Low
    Sports/Activities: Jogging: Regularly  7.55%  3,240  8.19%  Similar
    Sports/Activities: Marathon or similar event: Regularly  1.14%  607  1.53%  High
    Sports/Activities: Photography: Regularly  8.73%  3,400  8.59%  Similar
    Sports/Activities: Pilates/yoga: Regularly  5.37%  3,163  7.99%  High
    Sports/Activities: Playing video games: Regularly  12.69%  5,269  13.31%  Similar
    Sports/Activities: Power boating/Jet skiing: Regularly  2.14%  667  1.69%  Low
    Sports/Activities: Racquet sports (e.g. Squash, racquetball, tennis): Regularly  3.03%  1,302  3.29%  Similar
    Sports/Activities: Reading: Regularly  53.59%  22,824  57.67%  Similar
    Sports/Activities: Skateboarding: Regularly  0.75%  393  0.99%  High
    Sports/Activities: Skiing - cross country: Regularly  2.25%  669  1.69%  Low
    Sports/Activities: Skiing - downhill: Regularly  2.90%  922  2.33%  Low
    Sports/Activities: Snowboarding: Regularly  0.77%  265  0.67%  Low
    Sports/Activities: Soccer: Regularly  2.97%  1,454  3.67%  High
    Sports/Activities: Swimming: Regularly  9.76%  4,331  10.94%  High
    Sports/Activities: Volunteer work-Regularly  19.46%  8,491  21.45%  Similar
Going to Live Sports Events Regularly        
    Live sports: Auto racing: Regularly  0.71%  329  0.83%  High
    Live sports: Baseball: Regularly  1.27%  1,101  2.78%  Extremely High
    Live sports: Basketball: Regularly  0.51%  320  0.81%  High
    Live sports: Boxing: Regularly  0.19%  31  0.08%  Extremely Low
    Live sports: Figure skating: Regularly  0.42%  140  0.35%  Low
    Live sports: Football: Regularly  1.97%  506  1.28%  Low
    Live sports: Golf: Regularly  1.03%  455  1.15%  High
    Live sports: Hockey: Regularly  3.70%  872  2.20%  Low
    Live sports: Horse racing: Regularly  0.36%  160  0.40%  High
    Live sports: Lacrosse: Regularly  0.34%  108  0.27%  Low
    Live sports: Soccer: Regularly  1.13%  404  1.02%  Similar
    Live sports: Tennis: Regularly  0.44%  321  0.81%  Extremely High
Attended Attractions/Places Occasionally        
    Art galleries/museums/science centres: Occasionally  17.12%  8,035  20.30%  High
    Exhibitions/carnivals/fairs/markets: Occasionally  16.90%  8,083  20.42%  High
    Historical sites: Occasionally  12.30%  5,154  13.02%  Similar
    Parks/City gardens: Occasionally  8.29%  2,789  7.05%  Low
    Specialty movie theatres/IMAX: Occasionally  7.04%  2,484  6.28%  Low
    Sporting events/racing events/air shows: Occasionally  7.13%  1,439  3.64%  Low
    Video arcades/indoor amusement centres: Occasionally  4.22%  1,629  4.12%  Similar
    Theme parks/waterparks/water slides: Occasionally  9.85%  3,646  9.21%  Similar
    Zoos/aquariums/farms/drive-through animal parks: Occasionally  15.51%  8,770  22.16%  High
    Other leisure activities/attraction: Occasionally  14.24%  7,489  18.92%  High
    Auditoriums/arenas/stadiums (any): Occasionally  12.85%  6,293  15.90%  High
    Casinos (any): Occasionally  6.09%  2,119  5.35%  Low
    Night clubs/bars: Occasionally  2.91%  659  1.67%  Low
    Outdoor stages/parks: Occasionally  5.38%  1,384  3.50%  Low
    Theatres/halls: Occasionally  10.69%  5,313  13.42%  High
    Other concert venues: Occasionally  4.67%  1,293  3.27%  Low
Attended Theatres/Concerts Occasionally        
    Major theatres/halls/auditoriums: Occasionally  12.24%  6,701  16.93%  High
    Community theatres: Occasionally  5.37%  1,226  3.10%  Low
    Festivals: Occasionally  7.56%  3,839  9.70%  High
    Other live theatre venues: Occasionally  4.10%  1,592  4.02%  Similar
    Ballet/opera/symphony: Occasionally  3.90%  2,313  5.84%  High
    Bars/restaurant bars: Occasionally  2.79%  938  2.37%  Low
    Beer/food/wine festivals: Occasionally  4.73%  1,854  4.68%  Similar
    Comedy clubs/shows: Occasionally  5.40%  1,578  3.99%  Low
    Dancing/night clubs: Occasionally  1.66%  684  1.73%  Similar
    Dinner theatres: Occasionally  3.66%  776  1.96%  Low
    Film festivals: Occasionally  2.21%  2,448  6.18%  Extremely High
    Music festivals (e.g. jazz, folk): Occasionally  4.16%  1,870  4.73%  High
    Movies at a theatre/drive-in: Occasionally  4.48%  1,843  4.66%  Similar
    National or provincial park: Occasionally  6.98%  2,611  6.60%  Similar
    Popular music/rock concerts: Occasionally  6.23%  2,333  5.89%  Similar
Participated Sports/Activities Occasionally        
    Sports/Activities: Adventure sports (e.g. sky diving, scuba diving): Occasionally  6.75%  2,804  7.08%  Similar
    Sports/Activities: Arts/crafts/sewing/knitting: Occasionally  24.45%  9,433  23.83%  Similar
    Sports/Activities Season: ATV/snowmobiling: Occasionally  11.42%  2,383  6.02%  Low
    Sports/Activities: Baseball/softball: Occasionally  10.64%  4,386  11.08%  Similar
    Sports/Activities: Basketball: Occasionally  9.70%  4,257  10.76%  High
    Sports/Activities: Billiards/pool: Occasionally  22.71%  9,028  22.81%  Similar
    Sports/Activities: Bowling: Occasionally  33.69%  12,615  31.87%  Similar
    Sports/Activities: Camping: Occasionally  31.20%  10,839  27.39%  Low
    Sports/Activities: Canoeing/kayaking: Occasionally  23.56%  9,184  23.20%  Similar
    Sports/Activities: Curling: Occasionally  5.14%  1,344  3.40%  Low
    Sports/Activities: Cycling (Mountain/road biking): Occasionally  29.21%  9,076  22.93%  Low
    Sports/Activities: Fishing/hunting: Occasionally  22.11%  5,809  14.68%  Low
    Sports/Activities: Fitness classes: Occasionally  16.36%  7,088  17.91%  Similar
    Sports/Activities: Fitness walking: Occasionally  29.17%  10,795  27.27%  Similar
    Sports/Activities: Football: Occasionally  5.36%  2,499  6.31%  High
    Sports/Activities: Gardening: Occasionally  32.70%  11,343  28.66%  Low
    Sports/Activities: Golfing: Occasionally  17.67%  5,815  14.69%  Low
    Sports/Activities: Health club activity (e.g. weight training): Occasionally  12.11%  5,324  13.45%  High
    Sports/Activities: Hiking/backpacking: Occasionally  27.76%  8,267  20.89%  Low
    Sports/Activities: Hockey: Occasionally  7.26%  2,602  6.58%  Similar
    Sports/Activities: Home exercise/home workout: Occasionally  32.34%  12,896  32.58%  Similar
    Sports/Activities: Ice skating: Occasionally  24.01%  8,576  21.67%  Similar
    Sports/Activities: Inline skating: Occasionally  5.71%  1,448  3.66%  Low
    Sports/Activities: Jogging: Occasionally  17.49%  7,760  19.61%  High
    Sports/Activities: Marathon or similar event: Occasionally  4.51%  1,545  3.90%  Low
    Sports/Activities: Photography: Occasionally  26.39%  9,959  25.16%  Similar
    Sports/Activities: Pilates/yoga: Occasionally  12.28%  5,260  13.29%  Similar
    Sports/Activities: Playing video games: Occasionally  22.38%  9,303  23.50%  Similar
    Sports/Activities: Power boating/Jet skiing: Occasionally  8.00%  2,166  5.47%  Low
    Sports/Activities: Racquet sports (e.g. Squash, racquetball, tennis): Occasionally  10.96%  4,006  10.12%  Similar
    Sports/Activities: Reading: Occasionally  28.31%  10,374  26.21%  Similar
    Sports/Activities: Skateboarding: Occasionally  2.18%  671  1.69%  Low
    Sports/Activities: Skiing - cross country: Occasionally  9.66%  2,929  7.40%  Low
    Sports/Activities: Skiing - downhill: Occasionally  11.71%  3,954  9.99%  Low
    Sports/Activities: Snowboarding: Occasionally  4.22%  1,852  4.68%  High
    Sports/Activities: Soccer: Occasionally  9.15%  4,734  11.96%  High
    Sports/Activities: Swimming: Occasionally  38.34%  15,329  38.73%  Similar
    Sports/Activities: Volunteer work: Occasionally  30.77%  10,953  27.67%  Similar
Going to Live Sports Events Occasionally        
    Live sports: Auto racing: Occasionally  6.84%  1,666  4.21%  Low
    Live sports: Baseball: Occasionally  17.32%  11,211  28.33%  High
    Live sports: Basketball: Occasionally  5.98%  4,863  12.29%  Extremely High
    Live sports: Boxing: Occasionally  1.75%  679  1.71%  Similar
    Live sports: Figure skating: Occasionally  4.50%  1,634  4.13%  Similar
    Live sports: Football: Occasionally  13.27%  4,340  10.97%  Low
    Live sports: Golf: Occasionally  5.11%  2,229  5.63%  Similar
    Live sports: Hockey: Occasionally  26.58%  8,238  20.81%  Low
    Live sports: Horse racing: Occasionally  6.41%  3,131  7.91%  High
    Live sports: Lacrosse: Occasionally  1.79%  834  2.11%  High
    Live sports: Soccer: Occasionally  8.52%  3,530  8.92%  Similar
    Live sports: Tennis: Occasionally  4.11%  2,199  5.56%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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