Consumer: Spending by Product Categories Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Number of households  14,779,000  27,596    
    Population of age 15 and up  30,920,900  39,579    
Spending        
    Spending on Grocery: Total HH Spend Weekly-No reply  4.70%  1,067  3.87%  Low
    Spending on Grocery: Total HH Spend Weekly-Less than $50  5.44%  3,099  11.23%  Extremely High
    Spending on Grocery: Total HH Spend Weekly-$50 - $75  12.68%  6,169  22.35%  High
    Spending on Grocery: Total HH Spend Weekly-$76 - $100  15.17%  4,581  16.60%  Similar
    Spending on Grocery: Total HH Spend Weekly-$101 - $150  26.90%  6,683  24.22%  Similar
    Spending on Grocery: Total HH Spend Weekly-$151 - $200  18.77%  3,719  13.48%  Low
    Spending on Grocery: Total HH Spend Weekly-More than $200  16.34%  2,277  8.25%  Low
    Personal Grocery Spending Weekly: Nothing  11.54%  2,945  7.44%  Low
    Personal Grocery Spending Weekly: $1-$49  12.51%  6,089  15.38%  High
    Personal Grocery Spending Weekly: $50-$74  13.75%  7,708  19.48%  High
    Personal Grocery Spending Weekly: $75-$99  14.59%  6,358  16.06%  Similar
    Personal Grocery Spending Weekly: $100-$149  25.47%  9,442  23.85%  Similar
    Personal Grocery Spending Weekly: $150-$199  11.97%  3,948  9.98%  Low
    Personal Grocery Spending Weekly: $200 or more  10.17%  3,088  7.80%  Low
    Spending Annually on Bath and Bedding: Nothing  49.77%  19,178  48.45%  Similar
    Spending Annually on Bath and Bedding: $1 - $249  44.22%  17,763  44.88%  Similar
    Spending Annually on Bath and Bedding: $250 - $499  4.22%  1,855  4.69%  High
    Spending Annually on Bath and Bedding: $500 or more  1.79%  784  1.98%  High
    Spending Annually on Books (excl. textbooks): Nothing  37.34%  12,878  32.54%  Low
    Spending Annually on Books (excl. textbooks): $1 - $249  55.41%  22,945  57.97%  Similar
    Spending Annually on Books (excl. textbooks): $250 - $499  5.54%  2,873  7.26%  High
    Spending Annually on Books (excl. textbooks): $500 or more  1.71%  884  2.23%  High
    Spending Annually on Children's clothing/shoes: Nothing  59.91%  24,093  60.87%  Similar
    Spending Annually on Children's clothing/shoes: $1 - $249  26.86%  10,256  25.91%  Similar
    Spending Annually on Children's clothing/shoes: $250 - $499  9.11%  3,337  8.43%  Similar
    Spending Annually on Children's clothing/shoes: $500 or more  4.12%  1,893  4.78%  High
    Spending Annually on Cross-border shopping in the United States (any goods or services): Nothing  64.21%  25,916  65.48%  Similar
    Spending Annually on Cross-border shopping in the United States (any goods or services): $1 - $249  17.77%  7,740  19.56%  Similar
    Spending Annually on Cross-border shopping in the United States (any goods or services): $250 - $499  9.36%  3,573  9.03%  Similar
    Spending Annually on Cross-border shopping in the United States (any goods or services): $500 or more  8.66%  2,351  5.94%  Low
    Spending Annually on Flowers (for self or as gift for someone else): Nothing  45.64%  17,720  44.77%  Similar
    Spending Annually on Flowers (for self or as gift for someone else): $1 - $249  51.99%  20,524  51.86%  Similar
    Spending Annually on Flowers (for self or as gift for someone else): $250 - $499  1.83%  1,074  2.71%  High
    Spending Annually on Flowers (for self or as gift for someone else): $500 or more  0.54%  262  0.66%  High
    Spending Annually on Furniture (excluding patio): Nothing  71.91%  26,317  66.49%  Similar
    Spending Annually on Furniture (excluding patio) $1 - $249  11.33%  4,955  12.52%  Similar
    Spending Annually on Furniture (excluding patio): $250 - $499  5.30%  2,779  7.02%  High
    Spending Annually on Furniture (excluding patio): $500 or more  11.46%  5,528  13.97%  High
    Spending Annually on Garden supplies (e.g. seeds, rake): Nothing  44.48%  21,240  53.67%  High
    Spending Annually on Garden supplies (e.g. seeds, rake): $1 - $249  48.76%  15,821  39.97%  Low
    Spending Annually on Garden supplies (e.g. seeds, rake): $250 - $499  5.60%  2,057  5.20%  Similar
    Spending Annually on Garden supplies (e.g. seeds, rake): $500 or more  1.16%  462  1.17%  Similar
    Spending Annually on Hair salon: Nothing  28.76%  10,760  27.19%  Similar
    Spending Annually on Hair salon: $1 - $249  51.06%  19,812  50.06%  Similar
    Spending Annually on Hair salon: $250 - $499  13.29%  5,571  14.08%  Similar
    Spending Annually on Hair salon: $500 or more  6.90%  3,435  8.68%  High
    Spending Annually on Home décor (e.g. window coverings): Nothing  66.87%  27,425  69.29%  Similar
    Spending Annually on Home décor (e.g. window coverings): $1 - $249  24.41%  8,710  22.01%  Similar
    Spending Annually on Home décor (e.g. window coverings): $250 - $499  5.20%  1,890  4.78%  Similar
    Spending Annually on Home décor (e.g. window coverings): $500 or more  3.52%  1,554  3.93%  High
    Spending Annually on Jewellery (incl. watches): Nothing  59.86%  23,827  60.20%  Similar
    Spending Annually on Jewellery (incl. watches): $1 - $249  30.92%  11,542  29.16%  Similar
    Spending Annually on Jewellery (incl. watches): $250 - $499  5.43%  2,513  6.35%  High
    Spending Annually on Jewellery (incl. watches): $500 or more  3.79%  1,698  4.29%  High
    Spending Annually on Legal/Lawyer's/Notary Services: Nothing  83.88%  33,103  83.64%  Similar
    Spending Annually on Legal/Lawyer's/Notary Services: $1 - $249  5.39%  2,166  5.47%  Similar
    Spending Annually on Legal/Lawyer's/Notary Services: $250 - $499  3.77%  1,356  3.43%  Similar
    Spending Annually on Legal/Lawyer's/Notary Services: $500 or more  6.96%  2,954  7.46%  Similar
    Spending Annually on Men's clothing: Nothing  29.70%  13,814  34.90%  High
    Spending Annually on Men's clothing: $1 - $249  45.53%  16,157  40.82%  Similar
    Spending Annually on Men's clothing: $250 - $499  17.12%  6,506  16.44%  Similar
    Spending Annually on Men's clothing: $500 or more  7.66%  3,102  7.84%  Similar
    Spending Annually on Men's shoes: Nothing  48.82%  21,831  55.16%  High
    Spending Annually on Men's shoes: $1 - $249  41.33%  13,901  35.12%  Low
    Spending Annually on Men's shoes: $250 - $499  8.15%  2,832  7.16%  Low
    Spending Annually on Men's shoes: $500 or more  1.70%  1,015  2.57%  High
    Spending Annually on Music CDs/Music download: Nothing  60.46%  25,318  63.97%  Similar
    Spending Annually on Music CDs/Music download: $1 - $249  36.96%  13,247  33.47%  Similar
    Spending Annually on Music CDs/Music download: $250 - $499  2.04%  795  2.01%  Similar
    Spending Annually on Music CDs/Music download: $500 or more  0.54%  220  0.55%  Similar
    Spending Annually on Online/Internet shopping (any products or services): Nothing  47.70%  17,686  44.69%  Similar
    Spending Annually on Online/Internet shopping (any products or services): $1 - $249  31.73%  12,253  30.96%  Similar
    Spending Annually on Online/Internet shopping (any products or services): $250 - $499  12.34%  5,542  14.00%  High
    Spending Annually on Online/Internet shopping (any products or services): $500 or more  8.22%  4,098  10.35%  High
    Spending Annually on Party supplies/costumes: Nothing  77.73%  29,248  73.90%  Similar
    Spending Annually on Party supplies/costumes: $1 - $249  20.95%  9,558  24.15%  High
    Spending Annually on Party supplies/costumes: $250 - $499  1.12%  662  1.67%  High
    Spending Annually on Party supplies/costumes: $500 or more  0.20%  112  0.28%  High
    Spending Annually on Power tools (e.g. drill): Nothing  73.23%  32,473  82.05%  High
    Spending Annually on Power tools (e.g. drill): $1 - $249  18.99%  5,365  13.55%  Low
    Spending Annually on Power tools (e.g. drill): $250 - $499  5.55%  1,162  2.94%  Low
    Spending Annually on Power tools (e.g. drill): $500 or more  2.23%  579  1.46%  Low
    Spending Annually on Printing of digital photographs at store/online service: Nothing  69.49%  27,673  69.92%  Similar
    Spending Annually on Printing of digital photographs at store/online service: $1 - $249  29.33%  11,421  28.86%  Similar
    Spending Annually on Printing of digital photographs at store/online service: $250 - $499  1.02%  402  1.02%  Similar
    Spending Annually on Printing of digital photographs at store/online service: $500 or more  0.16%  84  0.21%  High
    Spending Annually on Purchase of gift certificates/cards: Nothing  40.38%  15,232  38.49%  Similar
    Spending Annually on Purchase of gift certificates/cards: $1 - $249  47.63%  19,408  49.04%  Similar
    Spending Annually on Purchase of gift certificates/cards: $250 - $499  9.21%  3,795  9.59%  Similar
    Spending Annually on Purchase of gift certificates/cards: $500 or more  2.78%  1,144  2.89%  Similar
    Spending Annually on Purchase of School supplies: Nothing  67.49%  26,480  66.90%  Similar
    Spending Annually on Purchase of School supplies: $1 - $249  26.84%  11,830  29.89%  High
    Spending Annually on Purchase of School supplies: $250 - $499  4.35%  1,004  2.54%  Low
    Spending Annually on Purchase of School supplies: $500 or more  1.32%  267  0.67%  Low
    Spending Annually on Small appliances (e.g. toaster): Nothing  62.21%  24,678  62.35%  Similar
    Spending Annually on Small appliances (e.g. toaster): $1 - $249  34.86%  13,319  33.65%  Similar
    Spending Annually on Small appliances (e.g. toaster): $250 - $499  2.51%  1,378  3.48%  High
    Spending Annually on Small appliances (e.g. toaster): $500 or more  0.42%  205  0.52%  High
    Spending Annually on Sporting goods (any): Nothing  62.79%  27,105  68.48%  Similar
    Spending Annually on Sporting goods (any): $1 - $249  27.17%  9,305  23.51%  Low
    Spending Annually on Sporting goods (any): $250 - $499  6.46%  2,122  5.36%  Low
    Spending Annually on Sporting goods (any): $500 or more  3.59%  1,047  2.65%  Low
    Spending Annually on Toys/Games/Novelties: Nothing  53.11%  20,251  51.17%  Similar
    Spending Annually on Toys/Games/Novelties: $1 - $249  38.24%  15,770  39.84%  Similar
    Spending Annually on Toys/Games/Novelties: $250 - $499  6.58%  2,549  6.44%  Similar
    Spending Annually on Toys/Games/Novelties: $500 or more  2.07%  1,010  2.55%  High
    Spending Annually on Women's clothing: Nothing  34.74%  13,834  34.95%  Similar
    Spending Annually on Women's clothing: $1 - $249  31.78%  12,089  30.54%  Similar
    Spending Annually on Women's clothing: $250 - $499  20.63%  7,920  20.01%  Similar
    Spending Annually on Women's clothing: $500 or more  12.86%  5,736  14.49%  High
    Spending Annually on Women's shoes: Nothing  43.41%  17,296  43.70%  Similar
    Spending Annually on Women's shoes: $1 - $249  39.89%  14,397  36.37%  Similar
    Spending Annually on Women's shoes: $250 - $499  12.30%  5,784  14.61%  High
    Spending Annually on Women's shoes: $500 or more  4.40%  2,102  5.31%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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