Shopping Patterns: Toy Store Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Toy Stores Shopped in the Past Year at        
    Toy Shopped Past Year: Disney Store  6.02%  3,171  8.01%  High
    Toy Shopped Past Year: EB Games  14.06%  5,826  14.72%  Similar
    Toy Shopped Past Year: Mastermind  5.47%  4,591  11.60%  Extremely High
    Toy Shopped Past Year: Scholar's Choice  2.38%  1,159  2.93%  High
    Toy Shopped Past Year: Toys 'R Us/Babies 'R Us  26.32%  10,566  26.70%  Similar
    Toy Shopped Past Year: Big box/warehouse stores (e.g. Costco)  11.83%  3,223  8.14%  Low
    Toy Shopped Past Year: Department stores (any)  15.27%  4,053  10.24%  Low
    Toy Shopped Past Year: Online/Internet toy/game/learning stores  6.17%  2,296  5.80%  Similar
    Toy Shopped Past Year: Other Toy/game/Learning stores  7.33%  2,526  6.38%  Low
Toy Stores Shopping Frequency        
    Toy Shopping: Disney Store: Regularly  3.36%  1,582  4.00%  High
    Toy Shopping: EB Games: Regularly  9.61%  4,076  10.30%  Similar
    Toy Shopping: Mastermind: Regularly  3.00%  2,461  6.22%  Extremely High
    Toy Shopping: Scholar's Choice: Regularly  1.36%  778  1.97%  High
    Toy Shopping: Toys 'R Us/Babies 'R Us: Regularly  18.30%  7,310  18.47%  Similar
    Toy Shopping: Big box/warehouse stores (e.g. Costco): Regularly  9.55%  2,550  6.44%  Low
    Toy Shopping: Department stores (any): Regularly  12.87%  3,257  8.23%  Low
    Toy Shopping: Online/Internet toy/game/learning stores: Regularly  5.04%  1,928  4.87%  Similar
    Toy Shopping: Other Toy/game/Learning stores: Regularly  4.93%  1,828  4.62%  Similar
    Toy Shopping: Disney Store: Occasionally  2.66%  1,589  4.01%  High
    Toy Shopping: EB Games: Occasionally  4.45%  1,751  4.42%  Similar
    Toy Shopping: Mastermind: Occasionally  2.48%  2,130  5.38%  Extremely High
    Toy Shopping: Scholar's Choice: Occasionally  1.02%  381  0.96%  Similar
    Toy Shopping: Toys 'R Us/Babies 'R Us: Occasionally  8.03%  3,257  8.23%  Similar
    Toy Shopping: Big box/warehouse stores (e.g. Costco): Occasionally  2.28%  673  1.70%  Low
    Toy Shopping: Department stores (any): Occasionally  2.40%  796  2.01%  Low
    Toy Shopping: Online/Internet toy/game/learning stores: Occasionally  1.13%  368  0.93%  Low
    Toy Shopping: Other Toy/game/Learning stores: Occasionally  2.40%  698  1.76%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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