Shopping Patterns: Eyeware/Optical Store Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Eyeware        
    Type of eyewear: Do not wear prescription glasses or contact lenses  27.65%  11,028  27.86%  Similar
    Type of eyewear: Glasses  64.34%  25,270  63.85%  Similar
    Type of eyewear: Contact lenses  3.55%  1,385  3.50%  Similar
    Type of eyewear: Both glasses and contact lenses  4.46%  1,897  4.79%  Similar
    Optical/Eyewear Spending in past 12 mos: Nothing  35.27%  13,355  33.74%  Similar
    Optical/Eyewear Spending in past 12 mos: $1-$99  4.91%  2,093  5.29%  Similar
    Optical/Eyewear Spending in past 12 mos: $100-$199  6.37%  2,612  6.60%  Similar
    Optical/Eyewear Spending in past 12 mos: $200-$399  12.14%  5,354  13.53%  High
    Optical/Eyewear Spending in past 12 mos: $400 or more  13.55%  5,090  12.86%  Similar
    Likelihood of laser eye surgery-Very likely  5.43%  2,340  5.91%  Similar
    Likelihood of laser eye surgery-Somewhat likely  10.31%  4,381  11.07%  Similar
    Likelihood of laser eye surgery-Not very likely  17.09%  7,160  18.09%  Similar
    Likelihood of laser eye surgery-Not at all likely  36.76%  13,782  34.82%  Similar
    Likelihood of laser eye surgery-Have already had laser eye surgery  2.76%  1,124  2.84%  Similar
Optical Stores Shopped in the Past Year at        
    Optical Shopped Past Year: Hakim Optical  3.25%  2,912  7.36%  Extremely High
    Optical Shopped Past Year: IRIS  2.34%  348  0.88%  Extremely Low
    Optical Shopped Past Year: LensCrafters  4.26%  2,537  6.41%  High
    Optical Shopped Past Year: Pearle Vision  1.85%  728  1.84%  Similar
    Optical Shopped Past Year: Sunglass Hut  1.20%  460  1.16%  Similar
    Optical Shopped Past Year: Vogue Optical  0.80%  131  0.33%  Extremely Low
    Optical Shopped Past Year: Big box/warehouse stores (e.g. Costco)  5.90%  1,198  3.03%  Low
    Optical Shopped Past Year: Department stores (any)  3.61%  1,485  3.75%  Similar
    Optical Shopped Past Year: Online/Internet optical stores  2.93%  938  2.37%  Low
    Optical Shopped Past Year: Other optical stores  25.38%  8,923  22.54%  Low
Optical Stores Shopping Frequency        
    Optical Shopped: Hakim Optical: Regularly  0.39%  260  0.66%  High
    Optical Shopped: IRIS: Regularly  0.43%  52  0.13%  Extremely Low
    Optica Shopping: LensCrafters: Regularly  0.72%  420  1.06%  High
    Optica Shopping: Pearle Vision: Regularly  0.32%  91  0.23%  Low
    Optica Shopping: Sunglass Hut: Regularly  0.26%  88  0.22%  Low
    Optica Shopping: Vogue Optical: Regularly  0.15%  26  0.07%  Extremely Low
    Optica Shopping: Big box/warehouse stores (e.g. Costco): Regularly  1.58%  259  0.66%  Extremely Low
    Optica Shopping: Department stores (any): Regularly  1.03%  371  0.94%  Similar
    Optica Shopping: Online/Internet optical stores: Regularly  0.92%  348  0.88%  Similar
    Optica Shopping: Other optical stores: Regularly  4.83%  1,763  4.45%  Similar
    Optical Shopped: Hakim Optical: Occasionally  2.86%  2,653  6.70%  Extremely High
    Optical Shopped: IRIS: Occasionally  1.91%  296  0.75%  Extremely Low
    Optica Shopping: LensCrafters: Occasionally  3.54%  2,117  5.35%  High
    Optica Shopping: Pearle Vision: Occasionally  1.53%  637  1.61%  Similar
    Optica Shopping: Sunglass Hut: Occasionally  0.94%  372  0.94%  Similar
    Optica Shopping: Vogue Optical: Occasionally  0.64%  105  0.27%  Extremely Low
    Optica Shopping: Big box/warehouse stores (e.g. Costco): Occasionally  4.31%  939  2.37%  Low
    Optica Shopping: Department stores (any): Occasionally  2.58%  1,114  2.81%  Similar
    Optica Shopping: Online/Internet optical stores: Occasionally  2.01%  590  1.49%  Low
    Optica Shopping: Other optical stores: Occasionally  20.55%  7,159  18.09%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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