Shopping Patterns: Home Improvement Store Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Home Improvement Stores Shopped in the Past Year at        
    Home Improv. Shopped Past Year: Canadian Tire  65.29%  26,360  66.60%  Similar
    Home Improv. Shopped Past Year: Home Depot  53.87%  22,176  56.03%  Similar
    Home Improv. Shopped Past Year: Home Hardware  31.19%  12,325  31.14%  Similar
    Home Improv. Shopped Past Year: Home Outfitters/Déco Découverte  12.66%  5,749  14.52%  High
    Home Improv. Shopped Past Year: HomeSense  21.76%  10,198  25.77%  High
    Home Improv. Shopped Past Year: Lee Valley Tools  10.61%  3,931  9.93%  Similar
    Home Improv. Shopped Past Year: Lowe's Home Improvement  16.85%  9,217  23.29%  High
    Home Improv. Shopped Past Year: Pier 1 Imports  8.88%  3,652  9.23%  Similar
    Home Improv. Shopped Past Year: Rona Stores (any)  31.56%  7,298  18.44%  Low
    Home Improv. Shopped Past Year: Lighting stores (any)  6.59%  1,808  4.57%  Low
    Home Improv. Shopped Past Year: Department stores (any)  17.08%  6,666  16.84%  Similar
    Home Improv. Shopped Past Year: Independent hardware stores (any)  5.47%  1,091  2.76%  Low
    Home Improv. Shopped Past Year: Online/Internet home décor/home improvement stores  2.07%  657  1.66%  Low
    Home Improv. Shopped Past Year: Other home décor stores  5.84%  2,352  5.94%  Similar
    Home Improv. Shopped Past Year: Other home improvement stores  5.30%  1,181  2.98%  Low
Home Improvement Stores Shopping Frequency        
    Home Improv. Shopping: Canadian Tire: Regularly  57.88%  23,050  58.24%  Similar
    Home Improv. Shopping: Home Depot: Regularly  47.11%  19,182  48.47%  Similar
    Home Improv. Shopping: Home Hardware: Regularly  26.29%  9,752  24.64%  Similar
    Home Improv. Shopping: Home Outfitters/Déco Découverte: Regularly  9.02%  3,958  10.00%  High
    Home Improv. Shopping: HomeSense: Regularly  16.68%  7,568  19.12%  High
    Home Improv. Shopping: Lee Valley Tools: Regularly  5.14%  1,830  4.62%  Similar
    Home Improv. Shopping: Lowe's Home Improvement: Regularly  13.03%  7,264  18.35%  High
    Home Improv. Shopping: Pier 1 Imports: Regularly  5.28%  1,922  4.86%  Similar
    Home Improv. Shopping: Rona Stores (any): Regularly  26.02%  5,465  13.81%  Low
    Home Improv. Shopping: Lighting stores (any): Regularly  2.64%  774  1.95%  Low
    Home Improv. Shopping: Department stores (any): Regularly  14.75%  5,573  14.08%  Similar
    Home Improv. Shopping: Independent hardware stores (any): Regularly  4.06%  697  1.76%  Extremely Low
    Home Improv. Shopping: Independent hardware stores (any): Regularly  1.40%  422  1.07%  Low
    Home Improv. Shopping: Other home décor stores: Regularly  3.97%  1,730  4.37%  Similar
    Home Improv. Shopping: Other home improvement stores: Regularly  3.76%  745  1.88%  Low
    Home Improv. Shopping: Canadian Tire: Occasionally  7.42%  3,311  8.36%  High
    Home Improv. Shopping: Home Depot: Occasionally  6.76%  2,994  7.56%  High
    Home Improv. Shopping: Home Hardware: Occasionally  4.91%  2,573  6.50%  High
    Home Improv. Shopping: Home Outfitters/Déco Découverte: Occasionally  3.64%  1,791  4.52%  High
    Home Improv. Shopping: HomeSense: Occasionally  5.08%  2,630  6.64%  High
    Home Improv. Shopping: Lee Valley Tools: Occasionally  5.46%  2,101  5.31%  Similar
    Home Improv. Shopping: Lowe's Home Improvement: Occasionally  3.82%  1,954  4.94%  High
    Home Improv. Shopping: Pier 1 Imports: Occasionally  3.60%  1,730  4.37%  High
    Home Improv. Shopping: Rona Stores (any): Occasionally  5.54%  1,833  4.63%  Low
    Home Improv. Shopping: Lighting stores (any): Occasionally  3.95%  1,034  2.61%  Low
    Home Improv. Shopping: Department stores (any): Occasionally  2.33%  1,093  2.76%  High
    Home Improv. Shopping: Independent hardware stores (any): Occasionally  1.41%  394  1.00%  Low
    Home Improv. Shopping: Online/Internet home décor/home improvement stores: Occasionally  0.67%  236  0.60%  Low
    Home Improv. Shopping: Other home décor stores: Occasionally  1.86%  622  1.57%  Low
    Home Improv. Shopping: Other home improvement stores: Occasionally  1.54%  436  1.10%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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