Shopping Patterns: Grocery & Convenience Store Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Grocery Stores Shopped in the Past Month at        
    Grocery Shopped Past Month: Co-op  12.38%  3,774  9.53%  Low
    Grocery Shopped Past Month: IGA/Foodland  20.56%  2,473  6.25%  Extremely Low
    Grocery Shopped Past Month: Loblaws  17.31%  16,818  42.49%  Extremely High
    Grocery Shopped Past Month: M & M Meat Shops  12.02%  4,960  12.53%  Similar
    Grocery Shopped Past Month: Metro  33.46%  16,425  41.50%  High
    Grocery Shopped Past Month: Provigo  4.53%  787  1.99%  Extremely Low
    Grocery Shopped Past Month: Real Canadian/Atlantic Superstore  25.59%  5,205  13.15%  Low
    Grocery Shopped Past Month: Safeway  20.54%  5,759  14.55%  Low
    Grocery Shopped Past Month: Sobeys  22.08%  8,306  20.99%  Similar
    Grocery Shopped Past Month: Discount grocery stores (e.g. No Frills, MAXI)  14.00%  2,440  6.17%  Extremely Low
    Grocery Shopped Past Month: Fine food stores/butcher shops  10.78%  3,425  8.65%  Low
    Grocery Shopped Past Month: Big box/warehouse stores (e.g. Costco)  34.50%  9,254  23.38%  Low
    Grocery Shopped Past Month: Department stores (e.g. Wal-Mart)  52.49%  16,079  40.62%  Low
    Grocery Shopped Past Month: Drug Stores (any)  54.55%  20,189  51.01%  Similar
    Grocery Shopped Past Month: Online/Internet grocery stores  1.71%  636  1.61%  Similar
    Grocery Shopped Past Month: Other grocery stores  16.83%  7,540  19.05%  High
Terciles of Grocery Shopping Frequency        
    Grocery Shopping: Co-op: Heavy  3.82%  737  1.86%  Extremely Low
    Grocery Shopping: IGA/Foodland: Heavy  7.79%  940  2.38%  Extremely Low
    Grocery Shopping: Loblaws: Heavy  5.66%  5,915  14.95%  Extremely High
    Grocery Shopping: M & M Meat Shops : Heavy  0.79%  494  1.25%  High
    Grocery Shopping: Metro: Heavy  11.65%  4,424  11.18%  Similar
    Grocery Shopping: Provigo: Heavy  1.49%  344  0.87%  Low
    Grocery Shopping: Real Canadian/Atlantic Superstore: Heavy  9.53%  1,584  4.00%  Extremely Low
    Grocery Shopping: Safeway: Heavy  7.60%  1,999  5.05%  Low
    Grocery Shopping: Sobeys: Heavy  7.20%  2,208  5.58%  Low
    Grocery Shopped: Discount grocery stores (e.g. No Frills, MAXI): Heavy  5.90%  1,019  2.57%  Extremely Low
    Grocery Shopped: Fine food stores/butcher shops: Heavy  2.08%  948  2.40%  High
    Grocery Shopping: Big box/warehouse stores (e.g. Costco): Heavy  5.35%  1,500  3.79%  Low
    Grocery Shopping: Department stores (e.g. Wal-Mart): Heavy  13.28%  4,092  10.34%  Low
    Grocery Shopping: Drug stores (any): Heavy  11.41%  4,954  12.52%  Similar
    Grocery Shopping: Online/Internet grocery stores: Heavy  0.38%  124  0.31%  Low
    Grocery Shopping: Other grocery stores: Heavy  7.44%  2,814  7.11%  Similar
    Grocery Shopping: Co-op: Medium  3.74%  1,443  3.65%  Similar
    Grocery Shopping: IGA/Foodland: Medium  6.42%  726  1.83%  Extremely Low
    Grocery Shopping: Loblaws: Medium  5.14%  5,285  13.35%  Extremely High
    Grocery Shopping: M & M Meat Shops : Medium  2.39%  760  1.92%  Low
    Grocery Shopping: Metro: Medium  10.98%  6,275  15.85%  High
    Grocery Shopping: Provigo: Medium  1.23%  353  0.89%  Low
    Grocery Shopping: Real Canadian/Atlantic Superstore: Medium  8.44%  1,748  4.42%  Low
    Grocery Shopping: Safeway: Medium  6.43%  2,060  5.21%  Low
    Grocery Shopping: Sobeys: Medium  6.75%  2,528  6.39%  Similar
    Grocery Shopped: Discount grocery stores (e.g. No Frills, MAXI): Medium  4.47%  802  2.03%  Extremely Low
    Grocery Shopped: Fine food stores/butcher shops: Medium  3.82%  1,110  2.80%  Low
    Grocery Shopping: Big box/warehouse stores (e.g. Costco): Medium  10.44%  2,620  6.62%  Low
    Grocery Shopping: Department stores (e.g. Wal-Mart): Medium  20.44%  5,773  14.59%  Low
    Grocery Shopping: Drug Stores (any): Medium  23.02%  8,132  20.55%  Low
    Grocery Shopping: Online/Internet grocery stores: Medium  0.55%  175  0.44%  Low
    Grocery Shopping: Other grocery stores: Medium  5.47%  2,691  6.80%  High
    Grocery Shopping: Co-op: Light  4.82%  1,593  4.03%  Low
    Grocery Shopping: IGA/Foodland: Light  6.35%  806  2.04%  Extremely Low
    Grocery Shopping: Loblaws: Light  6.51%  5,618  14.19%  Extremely High
    Grocery Shopping: M & M Meat Shops : Light  8.83%  3,706  9.36%  Similar
    Grocery Shopping: Metro: Light  10.83%  5,726  14.47%  High
    Grocery Shopping: Provigo: Light  1.81%  91  0.23%  Extremely Low
    Grocery Shopping: Real Canadian/Atlantic Superstore: Light  7.62%  1,872  4.73%  Low
    Grocery Shopping: Safeway: Light  6.51%  1,700  4.29%  Low
    Grocery Shopping: Sobeys: Light  8.13%  3,570  9.02%  High
    Grocery Shopped: Discount grocery stores (e.g. No Frills, MAXI): Light  3.63%  619  1.56%  Extremely Low
    Grocery Shopped: Fine food stores/butcher shops: Light  4.88%  1,367  3.45%  Low
    Grocery Shopping: Big box/warehouse stores (e.g. Costco): Light  18.70%  5,134  12.97%  Low
    Grocery Shopping: Department stores (e.g. Wal-Mart): Light  18.77%  6,214  15.70%  Low
    Grocery Shopping: Drug stores (any): Light  20.12%  7,103  17.95%  Low
    Grocery Shopping: Online/Internet grocery stores: Light  0.78%  336  0.85%  Similar
    Grocery Shopping: Other grocery stores: Light  3.92%  2,035  5.14%  High
Convenience Stores Shopped in the Past Month at        
    Convenience Shopped Past Month: 7-Eleven  10.93%  2,261  5.71%  Low
    Convenience Shopped Past Month: Mac's/Couche-Tard/Circle K  14.21%  4,001  10.11%  Low
    Convenience Shopped Past Month: Gas station convenience stores (any)  30.15%  8,641  21.83%  Low
    Convenience Shopped Past Month: Other convenience stores  17.94%  9,171  23.17%  High
Terciles of Convenience Stores Shopping Frequency        
    Convenience Shopping: 7-Eleven: Heavy  2.36%  486  1.23%  Low
    Convenience Shopping: Mac's/Couche-Tard/Circle K: Heavy  4.54%  1,316  3.33%  Low
    Convenience Shopping: Gas station convenience stores (any): Heavy  11.27%  3,143  7.94%  Low
    Convenience Shopping: Other Convenience stores: Heavy  7.70%  4,363  11.02%  High
    Convenience Shopping: 7-Eleven: Medium  3.34%  658  1.66%  Low
    Convenience Shopping: Mac's/Couche-Tard/Circle K: Medium  5.01%  1,258  3.18%  Low
    Convenience Shopping: Gas station convenience stores (any): Medium  11.10%  2,874  7.26%  Low
    Convenience Shopping: Other Convenience stores: Medium  5.66%  2,861  7.23%  High
    Convenience Shopping: 7-Eleven: Light  5.24%  1,117  2.82%  Low
    Convenience Shopping: Mac's/Couche-Tard/Circle K: Light  4.65%  1,427  3.61%  Low
    Convenience Shopping: Gas station convenience stores (any): Light  7.78%  2,624  6.63%  Low
    Convenience Shopping: Other Convenience stores: Light  4.58%  1,947  4.92%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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