Shopping Patterns: Book Store Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Book Stores Shopped in the Past Year at        
    Book Shopped Past Year: Chapters/Indigo (the store)  42.37%  20,332  51.37%  High
    Book Shopped Past Year: Coles  14.29%  5,543  14.00%  Similar
    Book Shopped Past Year: Big box/warehouse stores (e.g. Costco)  20.60%  4,394  11.10%  Low
    Book Shopped Past Year: Department/grocery/drug stores  11.10%  3,033  7.66%  Low
    Book Shopped Past Year: eBooks stores (any) (e.g. Kindle)  7.66%  2,915  7.36%  Similar
    Book Shopped Past Year: Amazon.com/Amazon.ca  17.57%  9,054  22.87%  High
    Book Shopped Past Year: Chapters.Indigo.ca (the web site)  10.27%  5,426  13.71%  High
    Book Shopped Past Year: Other online/Internet book stores  5.61%  2,030  5.13%  Similar
    Book Shopped Past Year: Other book stores  11.87%  3,842  9.71%  Low
Book Stores Shopping Frequency        
    Book Shopping: Chapters/Indigo (the store): Regularly  33.18%  16,116  40.72%  High
    Book Shopping: Coles: Regularly  10.44%  3,840  9.70%  Similar
    Book Shopping: Big box/warehouse stores (e.g. Costco): Regularly  17.45%  3,609  9.12%  Low
    Book Shopping: Department/grocery/drug stores: Regularly  9.41%  2,545  6.43%  Low
    Book Shopping: eBooks stores (any) (e.g. Kindle): Regularly  6.64%  2,383  6.02%  Similar
    Book Shopping: Amazon.com/Amazon.ca: Regularly  13.81%  7,153  18.07%  High
    Book Shopping: Chapters.Indigo.ca (the web site): Regularly  7.49%  3,943  9.96%  High
    Book Shopping: Other online/Internet book stores: Regularly  4.46%  1,529  3.86%  Low
    Book Shopping: Other book stores: Regularly  9.29%  3,236  8.18%  Low
    Book Shopping: Chapters/Indigo (the store): Occasionally  9.19%  4,216  10.65%  High
    Book Shopping: Coles: Occasionally  3.85%  1,703  4.30%  High
    Book Shopping: Big box/warehouse stores (e.g. Costco): Occasionally  3.15%  785  1.98%  Low
    Book Shopping: Department/grocery/drug stores: Occasionally  1.69%  488  1.23%  Low
    Book Shopping: eBooks stores (any) (e.g. Kindle): Occasionally  1.02%  532  1.34%  High
    Book Shopping: Amazon.com/Amazon.ca: Occasionally  3.76%  1,901  4.80%  High
    Book Shopping: Chapters.Indigo.ca (the web site): Occasionally  2.78%  1,482  3.75%  High
    Book Shopping: Other online/Internet book stores: Occasionally  1.14%  501  1.27%  High
    Book Shopping: Other book stores: Occasionally  2.58%  606  1.53%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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