Consumer: Purchase of Big-ticket Items Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Number of households  14,779,000  27,596    
% Households who Own the Following Items        
    Own: Baby furniture  8.92%  2,022  7.33%  Low
    Own: Bed/mattress  61.64%  16,216  58.76%  Similar
    Own: All other furniture (excluding bed/mattress and baby furniture)  43.70%  11,668  42.28%  Similar
    Own: Boat (any)  7.80%  1,174  4.25%  Low
    Own: Camera (film/digital)  50.36%  12,664  45.89%  Similar
    Own: Camping equipment  25.70%  4,608  16.70%  Low
    Own: Camping trailer/motorhome/RV  8.56%  533  1.93%  Extremely Low
    Own: Car alarm/security system  13.40%  2,356  8.54%  Low
    Own: Computer accessories (e.g. printer)  53.79%  14,084  51.04%  Similar
    Own: Computer software  41.49%  11,331  41.06%  Similar
    Own: e-Reader (e.g. Kindle)  15.57%  4,414  15.99%  Similar
    Own: Fireplace (any)  26.87%  6,138  22.24%  Low
    Own: Garden/Patio furniture (any)  40.75%  8,406  30.46%  Low
    Own: Gas barbeque  40.57%  7,566  27.42%  Low
    Own: Golf equipment  19.80%  4,322  15.66%  Low
    Own: Hockey equipment  9.31%  1,902  6.89%  Low
    Own: Home exercise equipment  23.65%  5,011  18.16%  Low
    Own: Hot tub/spa  5.17%  635  2.30%  Extremely Low
    Own: Major appliances (e.g. fridge, dryer)  52.80%  12,174  44.11%  Low
    Own: Motorcycle  4.09%  465  1.69%  Extremely Low
    Own: Musical instrument (e.g. guitar, keyboard)  20.92%  4,680  16.96%  Low
    Own: Office equipment  23.32%  5,132  18.60%  Low
    Own: Personal computer/tablet  58.41%  15,493  56.14%  Similar
    Own: Pool (above or in-ground)  7.84%  1,116  4.04%  Low
    Own: Portable MP3 player/digital music player (e.g. iPod)  30.44%  7,771  28.16%  Similar
    Own: Pre-arranged funeral services (for self or someone else)  5.76%  1,314  4.76%  Low
    Own: Ski/snowboard equipment  10.67%  2,274  8.24%  Low
    Own: Snowmobile/ATV (All-terrain vehicle)  5.78%  425  1.54%  Extremely Low
    Own: Stereo/audio equipment  36.37%  9,283  33.64%  Similar
    Own: Television  68.13%  18,436  66.81%  Similar
    Own: Tires  53.56%  11,995  43.47%  Low
    Own: Vacuum cleaners  56.41%  15,291  55.41%  Similar
    Own: Video camera and accessories  17.80%  3,951  14.32%  Low
    Own: Video game system - console or handheld (e.g. Xbox, Wii)  27.56%  6,692  24.25%  Low
    Own: Video player (e.g. DVD, Blu-ray player)  37.86%  9,002  32.62%  Low
    Own: Wedding services (any)  1.37%  398  1.44%  Similar
% Households who Purchased in the Past 2 Years        
    Purchased Past 2 Years: Baby furniture  4.35%  1,027  3.72%  Low
    Purchased Past 2 Years: Bed/mattress  16.76%  4,398  15.94%  Similar
    Purchased Past 2 Years: All other furniture (excluding bed/mattress and baby furniture)  12.55%  3,842  13.92%  High
    Purchased Past 2 Years: Boat (any)  1.28%  224  0.81%  Low
    Purchased Past 2 Years: Camera (film/digital)  9.47%  2,602  9.43%  Similar
    Purchased Past 2 Years: Camping equipment  6.39%  1,308  4.74%  Low
    Purchased Past 2 Years: Camping trailer/Motorhome/RV  2.26%  117  0.42%  Extremely Low
    Purchased Past 2 Years: Car alarm/security system  1.52%  203  0.74%  Extremely Low
    Purchased Past 2 Years: Computer accessories (e.g. printer)  17.06%  4,717  17.09%  Similar
    Purchased Past 2 Years: Computer software  13.96%  3,968  14.38%  Similar
    Purchased Past 2 Years: e-Reader (e.g. Kindle)  4.19%  1,324  4.80%  High
    Purchased Past 2 Years: Fireplace (any)  2.93%  514  1.86%  Low
    Purchased Past 2 Years: Garden/Patio furniture (any)  8.81%  1,899  6.88%  Low
    Purchased Past 2 Years: Gas barbeque  8.03%  1,166  4.22%  Low
    Purchased Past 2 Years: Golf equipment  3.48%  760  2.76%  Low
    Purchased Past 2 Years: Hockey equipment  2.94%  530  1.92%  Low
    Purchased Past 2 Years: Home exercise equipment  5.00%  1,217  4.41%  Low
    Purchased Past 2 Years: Hot tub/spa  0.79%  102  0.37%  Extremely Low
    Purchased Past 2 Years: Major appliances (e.g. fridge, dryer)  14.07%  3,166  11.47%  Low
    Purchased Past 2 Years: Motorcycle  1.09%  77  0.28%  Extremely Low
    Purchased Past 2 Years: Musical instrument (e.g. guitar, keyboard)  3.57%  947  3.43%  Similar
    Purchased Past 2 Years: Office equipment  4.59%  851  3.09%  Low
    Purchased Past 2 Years: Personal computer/tablet  19.18%  4,872  17.65%  Similar
    Purchased Past 2 Years: Pool (above or in-ground)  1.13%  99  0.36%  Extremely Low
    Purchased Past 2 Years: Portable MP3 player/digital music player (e.g. iPod)  5.08%  1,285  4.66%  Similar
    Purchased Past 2 Years: Pre-arranged funeral services (for self or someone else)  1.41%  375  1.36%  Similar
    Purchased Past 2 Years: Ski/snowboard equipment  2.48%  572  2.07%  Low
    Purchased Past 2 Years: Snowmobile/ATV (All-terrain vehicle)  1.02%  141  0.51%  Low
    Purchased Past 2 Years: Stereo/audio equipment  4.05%  1,195  4.33%  Similar
    Purchased Past 2 Years: Television  15.44%  3,997  14.48%  Similar
    Purchased Past 2 Years: Tires  22.36%  4,183  15.16%  Low
    Purchased Past 2 Years: Vacuum cleaners  9.78%  2,884  10.45%  Similar
    Purchased Past 2 Years: Video camera and accessories  1.74%  401  1.45%  Low
    Purchased Past 2 Years: Video game system - console or handheld (e.g. Xbox, Wii)  6.11%  1,547  5.61%  Similar
    Purchased Past 2 Years: Video player (e.g. DVD, Blu-ray player)  5.11%  1,165  4.22%  Low
    Purchased Past 2 Years: Wedding services (any)  1.50%  400  1.45%  Similar
% Households Who Have Purchase Intention Next 2 Years        
    Purchase Intention Next 2 Years: Baby furniture  2.25%  842  3.05%  High
    Purchase Intention Next 2 Years: Bed/mattress  8.26%  2,322  8.41%  Similar
    Purchase Intention Next 2 Years: All other furniture (excluding bed/mattress and baby furniture)  7.43%  2,500  9.06%  High
    Purchase Intention Next 2 Years: Boat (any)  0.97%  179  0.65%  Low
    Purchase Intention Next 2 Years: Camera (film/digital)  3.27%  914  3.31%  Similar
    Purchase Intention Next 2 Years: Camping equipment  2.37%  660  2.39%  Similar
    Purchase Intention Next 2 Years: Camping trailer/Motorhome/RV  1.13%  153  0.56%  Extremely Low
    Purchase Intention Next 2 Years: Car alarm/security system  0.64%  104  0.38%  Low
    Purchase Intention Next 2 Years: Computer accessories (e.g. printer)  5.92%  2,025  7.34%  High
    Purchase Intention Next 2 Years: Computer software  5.83%  2,105  7.63%  High
    Purchase Intention Next 2 Years: e-Reader (e.g. Kindle)  1.28%  467  1.69%  High
    Purchase Intention Next 2 Years: Fireplace (any)  1.69%  360  1.30%  Low
    Purchase Intention Next 2 Years: Garden/Patio furniture (any)  4.69%  1,164  4.22%  Similar
    Purchase Intention Next 2 Years: Gas barbeque  4.42%  756  2.74%  Low
    Purchase Intention Next 2 Years: Golf equipment  1.38%  376  1.36%  Similar
    Purchase Intention Next 2 Years: Hockey equipment  1.41%  420  1.52%  Similar
    Purchase Intention Next 2 Years: Home exercise equipment  2.01%  554  2.01%  Similar
    Purchase Intention Next 2 Years: Hot tub/spa  1.19%  191  0.69%  Low
    Purchase Intention Next 2 Years: Major appliances (e.g. fridge, dryer)  6.43%  1,500  5.44%  Low
    Purchase Intention Next 2 Years: Motorcycle  0.83%  250  0.91%  Similar
    Purchase Intention Next 2 Years: Musical instrument (e.g. guitar, keyboard)  1.61%  366  1.33%  Low
    Purchase Intention Next 2 Years: Office equipment  2.17%  537  1.95%  Similar
    Purchase Intention Next 2 Years: Personal computer/tablet  7.47%  2,819  10.21%  High
    Purchase Intention Next 2 Years: Pool (above or in-ground)  0.81%  123  0.45%  Low
    Purchase Intention Next 2 Years: Portable MP3 player/digital music player (e.g. iPod)  1.87%  440  1.59%  Low
    Purchase Intention Next 2 Years: Pre-arranged funeral services (for self or someone else)  1.33%  355  1.29%  Similar
    Purchase Intention Next 2 Years: Ski/snowboard equipment  1.46%  365  1.32%  Similar
    Purchase Intention Next 2 Years: Snowmobile/ATV (All-terrain vehicle)  0.79%  112  0.41%  Low
    Purchase Intention Next 2 Years: Stereo/audio equipment  2.24%  766  2.78%  High
    Purchase Intention Next 2 Years: Television  6.11%  2,091  7.58%  High
    Purchase Intention Next 2 Years: Tires  8.47%  1,790  6.49%  Low
    Purchase Intention Next 2 Years: Vacuum cleaners  3.44%  1,016  3.68%  Similar
    Purchase Intention Next 2 Years: Video camera and accessories  0.84%  251  0.91%  Similar
    Purchase Intention Next 2 Years: Video game system - console or handheld (e.g. Xbox, Wii)  2.52%  1,155  4.19%  High
    Purchase Intention Next 2 Years: Video player (e.g. DVD, Blu-ray player)  1.65%  406  1.47%  Low
    Purchase Intention Next 2 Years: Wedding services (any)  0.96%  359  1.30%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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