Consumer Psychographic Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Attitude about Advertising        
    "New and improved" on packages is just an advertising gimmick  31.25%  10,535  26.62%  Low
    Premium priced brands are generally worth the extra money  2.97%  1,182  2.99%  Similar
    Advertising is an important source of information to me  3.75%  1,817  4.59%  High
    Free-trial/product samples can influence my purchase decisions  8.10%  3,452  8.72%  Similar
Health Consciousness        
    I am very concerned about the nutritional content of food products I buy  27.73%  13,619  34.41%  High
    I prefer low-calorie or "light" foods and drinks  11.36%  4,484  11.33%  Similar
    I would like to eat healthy foods more often  25.16%  10,906  27.55%  Similar
    I am careful of what I eat in order to keep my weight under control  9.53%  4,632  11.70%  High
    Vegetarianism is a healthy option  5.93%  3,285  8.30%  High
Opinion about New Products        
    I buy the latest high-tech gadgets before most people I know  2.03%  871  2.20%  Similar
    Most new products are worth a try  3.03%  1,471  3.72%  High
    I like to try new and different products  5.36%  2,293  5.79%  Similar
    I have tried a product/service based on a personal recommendation  10.01%  5,293  13.37%  High
Brand Loyalty        
    I offer recommendations of products/services to other people  8.52%  2,954  7.46%  Low
    If I see something interesting in a store, I will usually buy it on impulse  2.43%  1,109  2.80%  High
    I tend to pass up my favourite brand if something else is on sale  5.65%  2,148  5.43%  Similar
    If one of my usual brands is on special, I will buy extra  19.54%  7,956  20.10%  Similar
    It's important to buy products from socially-responsible/environmentally-friendly companies  13.53%  5,923  14.97%  High
    Once I find a brand I like, I stick with it  16.04%  6,460  16.32%  Similar
    No-name products are as good as nationally advertised brands  8.72%  3,505  8.85%  Similar
    I value companies who give back to the community  18.35%  6,428  16.24%  Low
Cost Sensitivity        
    I am willing to pay more for eco-friendly products  4.54%  1,986  5.02%  High
    When I make a purchase, I often spend more than I thought I would  5.60%  2,102  5.31%  Similar
    I am willing to pay a little extra to save time shopping  4.42%  1,436  3.63%  Low
    To me, shopping is a chore rather than a pleasure  11.94%  4,339  10.96%  Similar
    When I buy products I am looking for convenience, not price  3.47%  1,291  3.26%  Similar
    I worry about not having enough money to retire  14.10%  6,407  16.19%  High
    I prefer to postpone a purchase than buy on credit  20.39%  7,712  19.48%  Similar
    I compare grocery prices at different stores  17.78%  7,304  18.45%  Similar
    I make an effort to buy local produce/products  15.23%  6,531  16.50%  Similar
    I am more of a spender than a saver  4.84%  2,156  5.45%  High
Social Network        
    I like to try new places to eat  11.78%  5,133  12.97%  Similar
    I lead a fairly busy social life  6.38%  2,199  5.55%  Low
    I do more entertaining at home now than ever before  4.15%  1,495  3.78%  Similar
    My friends' opinions are an important source of information for me  3.97%  1,706  4.31%  Similar
    I place a lot of importance on personal appearance  7.30%  3,315  8.38%  High
    I am concerned about the issues of online security/identity theft  22.22%  8,887  22.45%  Similar
    It is important to monitor what children watch/listen to/access via media  31.25%  12,025  30.38%  Similar
    Staying connected via social media is very important to me  6.24%  2,322  5.87%  Similar
Lifestyle        
    I try to keep abreast of changes in style and fashions  3.29%  1,570  3.97%  High
    I take care of money matters and bill paying in our household  27.62%  13,514  34.14%  High
    I enjoy being extravagant  3.49%  1,570  3.97%  High
    I consider myself to be sophisticated  3.80%  2,071  5.23%  High
    I have difficulty trying to balance my work and family/personal life  3.21%  1,574  3.98%  High
Opinion about Man, Woman and Work        
    Working makes me feel I am in control of my life  13.25%  5,590  14.12%  Similar
Social Activity and Family        
    I prepare a grocery list before doing my shopping  21.02%  7,542  19.06%  Similar
    I like to cook  19.75%  7,441  18.80%  Similar
    I am interested in learning about different cultures  14.40%  7,280  18.39%  High
    I would rather spend a quiet evening at home than go out to a party  24.37%  8,920  22.54%  Similar
    Family life and having children are most important to me  32.28%  10,707  27.05%  Low
    Television is my primary source of entertainment  12.56%  4,690  11.85%  Similar
    My home is kept very neat and clean  20.86%  7,616  19.24%  Similar
    Online streaming services do not replace radio  12.50%  4,544  11.48%  Similar
    Radio feels more personal than other media  10.80%  4,459  11.26%  Similar
Self-Esteem        
    I consider myself to be informed on current events or issues  15.45%  7,583  19.16%  High
    I generally achieve what I set out to do  15.11%  5,578  14.09%  Similar
    An important part of my life and activities is dressing smartly  5.95%  2,506  6.33%  Similar
    I am more independent than most people  13.95%  7,421  18.75%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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