Media Patterns: Magazine Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Reading Patterns by Type        
    Magazine Type: Alternative weekly publications (e.g. NOW, Georgia Straight, Voir) - Never  93.74%  35,646  90.06%  Similar
    Magazine Type: Alternative weekly publications (e.g. NOW, Georgia Straight, Voir) - Seldom  3.78%  1,744  4.41%  High
    Magazine Type: Alternative weekly publications (e.g. NOW, Georgia Straight, Voir) - Occasionally  1.82%  1,608  4.06%  Extremely High
    Magazine Type: Alternative weekly publications (e.g. NOW, Georgia Straight, Voir) - Frequently  0.66%  581  1.47%  Extremely High
    Magazine Type: Art & antiques - Never  93.00%  35,421  89.49%  Similar
    Magazine Type: Art & antiques - Seldom  4.41%  2,352  5.94%  High
    Magazine Type: Art & antiques - Occasionally  2.26%  1,544  3.90%  High
    Magazine Type: Art & antiques - Frequently  0.32%  264  0.67%  Extremely High
    Magazine Type: Automobile & motorcycle - Never  86.10%  35,301  89.19%  Similar
    Magazine Type: Automobile & motorcycle - Seldom  7.79%  2,484  6.28%  Low
    Magazine Type: Automobile & motorcycle - Occasionally  4.53%  1,414  3.57%  Low
    Magazine Type: Automobile & motorcycle - Frequently  1.58%  380  0.96%  Low
    Magazine Type: Babies & parenting - Never  92.62%  36,281  91.67%  Similar
    Magazine Type: Babies & parenting - Seldom  4.82%  2,219  5.61%  High
    Magazine Type: Babies & parenting - Occasionally  2.14%  905  2.29%  Similar
    Magazine Type: Babies & parenting - Frequently  0.42%  174  0.44%  Similar
    Magazine Type: Brides/bridal - Never  96.61%  37,763  95.41%  Similar
    Magazine Type: Brides/bridal - Seldom  2.58%  1,270  3.21%  High
    Magazine Type: Brides/bridal - Occasionally  0.74%  512  1.29%  High
    Magazine Type: Brides/bridal - Frequently  0.07%  35  0.09%  High
    Magazine Type: Business & finance - Never  82.06%  30,817  77.86%  Similar
    Magazine Type: Business & finance - Seldom  9.31%  4,496  11.36%  High
    Magazine Type: Business & finance - Occasionally  6.74%  3,272  8.27%  High
    Magazine Type: Business & finance - Frequently  1.90%  993  2.51%  High
    Magazine Type: Children & teen - Never  93.15%  36,804  92.99%  Similar
    Magazine Type: Children & teen - Seldom  4.38%  1,564  3.95%  Similar
    Magazine Type: Children & teen - Occasionally  2.08%  1,030  2.60%  High
    Magazine Type: Children & teen - Frequently  0.40%  181  0.46%  High
    Magazine Type: Computer, science & technology - Never  83.20%  32,136  81.19%  Similar
    Magazine Type: Computer, science & technology - Seldom  9.96%  4,195  10.60%  Similar
    Magazine Type: Computer, science & technology - Occasionally  5.58%  2,739  6.92%  High
    Magazine Type: Computer, science & technology - Frequently  1.27%  509  1.29%  Similar
    Magazine Type: Entertainment/Celebrity (e.g. Hello) - Never  72.59%  27,058  68.36%  Similar
    Magazine Type: Entertainment/Celebrity (e.g. Hello) - Seldom  15.22%  6,494  16.41%  Similar
    Magazine Type: Entertainment/Celebrity (e.g. Hello) - Occasionally  9.83%  4,598  11.62%  High
    Magazine Type: Entertainment/Celebrity (e.g. Hello) - Frequently  2.36%  1,429  3.61%  High
    Magazine Type: Fashion - Never  76.74%  28,637  72.35%  Similar
    Magazine Type: Fashion - Seldom  12.64%  5,046  12.75%  Similar
    Magazine Type: Fashion - Occasionally  8.64%  4,789  12.10%  High
    Magazine Type: Fashion - Frequently  1.98%  1,107  2.80%  High
    Magazine Type: Food & beverage - Never  67.39%  24,368  61.57%  Similar
    Magazine Type: Food & beverage - Seldom  15.04%  6,793  17.16%  High
    Magazine Type: Food & beverage - Occasionally  14.25%  6,641  16.78%  High
    Magazine Type: Food & beverage - Frequently  3.32%  1,777  4.49%  High
    Magazine Type: Gardening & homes - Never  67.59%  27,723  70.04%  Similar
    Magazine Type: Gardening & homes - Seldom  15.91%  6,024  15.22%  Similar
    Magazine Type: Gardening & homes - Occasionally  13.71%  4,967  12.55%  Similar
    Magazine Type: Gardening & homes - Frequently  2.79%  866  2.19%  Low
    Magazine Type: Health/fitness - Never  72.55%  27,629  69.81%  Similar
    Magazine Type: Health/fitness - Seldom  14.42%  6,381  16.12%  High
    Magazine Type: Health/fitness - Occasionally  10.72%  4,470  11.29%  Similar
    Magazine Type: Health/fitness - Frequently  2.31%  1,099  2.78%  High
    Magazine Type: Hobbies - Never  80.72%  32,433  81.94%  Similar
    Magazine Type: Hobbies - Seldom  10.94%  4,019  10.16%  Similar
    Magazine Type: Hobbies - Occasionally  6.37%  2,392  6.04%  Similar
    Magazine Type: Hobbies - Frequently  1.97%  735  1.86%  Similar
    Magazine Type: Home Décor - Never  72.22%  28,617  72.30%  Similar
    Magazine Type: Home Décor - Seldom  15.03%  5,649  14.27%  Similar
    Magazine Type: Home Décor - Occasionally  10.43%  3,986  10.07%  Similar
    Magazine Type: Home Décor - Frequently  2.31%  1,328  3.35%  High
    Magazine Type: Men's (e.g. Maxim, GQ) - Never  92.72%  35,797  90.44%  Similar
    Magazine Type: Men's (e.g. Maxim, GQ) - Seldom  5.03%  2,789  7.05%  High
    Magazine Type: Men's (e.g. Maxim, GQ) - Occasionally  1.84%  800  2.02%  Similar
    Magazine Type: Men's (e.g. Maxim, GQ) - Frequently  0.41%  194  0.49%  High
    Magazine Type: Music - Never  86.41%  32,436  81.95%  Similar
    Magazine Type: Music - Seldom  8.31%  3,997  10.10%  High
    Magazine Type: Music - Occasionally  4.23%  2,546  6.43%  High
    Magazine Type: Music - Frequently  1.05%  601  1.52%  High
    Magazine Type: Nature & ecology - Never  82.47%  31,551  79.72%  Similar
    Magazine Type: Nature & ecology - Seldom  10.08%  4,341  10.97%  Similar
    Magazine Type: Nature & ecology - Occasionally  6.12%  3,111  7.86%  High
    Magazine Type: Nature & ecology - Frequently  1.34%  576  1.45%  Similar
    Magazine Type: News & current affairs - Never  70.75%  25,011  63.19%  Low
    Magazine Type: News & current affairs - Seldom  13.07%  5,457  13.79%  Similar
    Magazine Type: News & current affairs - Occasionally  11.74%  6,376  16.11%  High
    Magazine Type: News & current affairs - Frequently  4.45%  2,735  6.91%  High
    Magazine Type: Photography, video, audio - Never  89.69%  35,148  88.80%  Similar
    Magazine Type: Photography, video, audio - Seldom  6.48%  2,592  6.55%  Similar
    Magazine Type: Photography, video, audio - Occasionally  3.11%  1,549  3.91%  High
    Magazine Type: Photography, video, audio - Frequently  0.72%  290  0.73%  Similar
    Magazine Type: Senior citizens - Never  86.51%  34,026  85.97%  Similar
    Magazine Type: Senior citizens - Seldom  6.06%  2,287  5.78%  Similar
    Magazine Type: Senior citizens - Occasionally  5.82%  2,508  6.34%  Similar
    Magazine Type: Senior citizens - Frequently  1.61%  759  1.92%  High
    Magazine Type: Sports & recreation - Never  80.73%  31,486  79.55%  Similar
    Magazine Type: Sports & recreation - Seldom  10.32%  3,903  9.86%  Similar
    Magazine Type: Sports & recreation - Occasionally  6.88%  3,246  8.20%  High
    Magazine Type: Sports & recreation - Frequently  2.07%  944  2.39%  High
    Magazine Type: Travel & tourism - Never  70.64%  28,339  71.60%  Similar
    Magazine Type: Travel & tourism - Seldom  16.15%  6,467  16.34%  Similar
    Magazine Type: Travel & tourism - Occasionally  11.06%  3,895  9.84%  Low
    Magazine Type: Travel & tourism - Frequently  2.16%  878  2.22%  Similar
    Magazine Type: Women's (e.g. Cosmopolitan) - Never  80.85%  31,014  78.36%  Similar
    Magazine Type: Women's (e.g. Cosmopolitan) - Seldom  10.64%  4,483  11.33%  Similar
    Magazine Type: Women's (e.g. Cosmopolitan) - Occasionally  6.88%  3,373  8.52%  High
    Magazine Type: Women's (e.g. Cosmopolitan) - Frequently  1.63%  710  1.79%  Similar
    Other magazine types - Never  70.30%  27,407  69.25%  Similar
    Other magazine types - Seldom  12.05%  4,769  12.05%  Similar
    Other magazine types - Occasionally  13.30%  5,339  13.49%  Similar
    Other magazine types - Frequently  4.36%  2,065  5.22%  High
Reading Patterns by Magazine        
    Magazine: CAA magazines (any)  12.91%  6,189  15.64%  High
    Magazine: Canadian Gardening  2.60%  901  2.28%  Low
    Magazine: Canadian Geographic  3.91%  1,798  4.54%  High
    Magazine: Canadian Health & Lifestyle  1.70%  1,087  2.75%  High
    Magazine: Canadian House and Home  3.58%  1,675  4.23%  High
    Magazine: Canadian Living  10.34%  4,745  11.99%  High
    Magazine: Chatelaine (English edition)  6.32%  3,362  8.49%  High
    Magazine: Cineplex Magazine  3.94%  2,981  7.53%  Extremely High
    Magazine: ELLE Canada  2.10%  1,168  2.95%  High
    Magazine: FASHION Magazine  2.25%  1,401  3.54%  High
    Magazine: Food & Drink  4.56%  3,657  9.24%  Extremely High
    Magazine: Maclean's  7.74%  3,741  9.45%  High
    Magazine: Outdoor Canada  1.80%  518  1.31%  Low
    Magazine: Reader's Digest  6.99%  3,155  7.97%  High
    Magazine: Style at Home  2.94%  1,523  3.85%  High
    Magazine: The Hockey News Magazine  1.47%  609  1.54%  Similar
    Magazine: Today's Parent  1.43%  1,031  2.61%  Extremely High
    Magazine: Tribute  0.42%  502  1.27%  Extremely High
    Magazine: What’s Cooking  2.25%  881  2.23%  Similar
    Magazine: Other English-Canadian magazines  11.14%  4,656  11.76%  Similar
    Magazine: 7 Jours  1.87%  562  1.42%  Low
    Magazine: Bel Âge  2.11%  718  1.81%  Low
    Magazine: Châtelaine (French edition)  1.44%  470  1.19%  Low
    Magazine: Chez Soi  0.67%  190  0.48%  Low
    Magazine: Clin d'œil  1.17%  301  0.76%  Low
    Magazine: Coup de Pouce  2.72%  888  2.24%  Low
    Magazine: Elle Québec  0.81%  281  0.71%  Low
    Magazine: L'Actualité  1.89%  632  1.60%  Low
    Magazine: Le Magazine Cineplex  0.43%  111  0.28%  Low
    Magazine: Les idées de ma maison  0.98%  267  0.67%  Low
    Magazine: Qu'est-ce qui mijote  1.02%  319  0.81%  Low
    Magazine: RICARDO  2.21%  119  0.30%  Extremely Low
    Magazine: Sélection du Reader's Digest  0.88%  278  0.70%  Low
    Magazine: Touring  1.04%  318  0.80%  Low
    Magazine: Other French-Canadian magazines  3.06%  1,040  2.63%  Low
    Magazine: Better Homes & Gardens  2.29%  931  2.35%  Similar
    Magazine: Family Circle  1.23%  518  1.31%  Similar
    Magazine: Good Housekeeping  2.45%  925  2.34%  Similar
    Magazine: Ladies' Home Journal  0.38%  145  0.37%  Similar
    Magazine: National Geographic  5.64%  2,269  5.73%  Similar
    Magazine: People  6.05%  3,037  7.67%  High
    Magazine: Sports Illustrated  2.15%  1,114  2.81%  High
    Magazine: Taste of Home  1.22%  298  0.75%  Low
    Magazine: Time  1.59%  1,059  2.68%  High
    Magazine: Woman’s Day  1.84%  913  2.31%  High
    Magazine: Other U.S magazines  9.74%  3,854  9.74%  Similar
Magazines days read Monday - Sunday        
    Magazines days read: M - Su-Never  74.56%  29,735  75.13%  Similar
    Magazines days read: M - Su-Less than 1 day a week  7.53%  2,713  6.86%  Similar
    Magazines days read: M - Su-1 day  3.58%  1,357  3.43%  Similar
    Magazines days read: M - Su-2 days  5.10%  2,174  5.49%  Similar
    Magazines days read: M - Su-3 days  3.64%  1,662  4.20%  High
    Magazines days read: M - Su-4 days  1.96%  618  1.56%  Low
    Magazines days read: M - Su-5 days  1.63%  597  1.51%  Similar
    Magazines days read: M - Su-6 days  0.46%  62  0.16%  Extremely Low
    Magazines days read: M - Su-7 days  1.53%  662  1.67%  Similar
Magazines Summary: Weekday avg. time reading        
    Weekday read: Did not read  74.25%  29,907  75.56%  Similar
    Weekday read: 15 min or less  6.56%  2,244  5.67%  Low
    Weekday read: 16 to 30 min  9.06%  3,468  8.76%  Similar
    Weekday read: 31 to 60 min  6.45%  2,495  6.30%  Similar
    Weekday read: More than 60 min  3.68%  1,464  3.70%  Similar
Magazines Reading Terciles        
    Magazines reading terciles: No Usage  74.34%  30,166  76.22%  Similar
    Magazines reading terciles: Light  8.02%  2,753  6.96%  Low
    Magazines reading terciles: Medium  8.93%  3,390  8.57%  Similar
    Magazines reading terciles: Heavy  8.71%  3,271  8.26%  Similar
Magazines Reading Quintiles        
    Magazines reading quintiles: No Usage  74.37%  29,738  75.14%  Similar
    Magazines reading quintiles: Light  4.52%  1,839  4.65%  Similar
    Magazines reading quintiles: Medium Light  5.15%  1,929  4.87%  Similar
    Magazines reading quintiles: Medium  5.29%  2,099  5.30%  Similar
    Magazines reading quintiles: Medium Heavy  5.50%  2,027  5.12%  Similar
    Magazines reading quintiles: Heavy  5.18%  1,946  4.92%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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