Consumer: Participation of Loyalty Programs Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Number of households  14,779,000  27,596    
    Population of age 15 and up  30,920,900  39,579    
% Households Who Are Members of the Following Loyalty Programs        
    Loyalty Programs: Radio station loyalty club  3.03%  1,171  4.24%  High
    Loyalty Programs: Aeroplan  22.06%  7,569  27.43%  High
    Loyalty Programs: Air Miles (excl. airline frequent flyer programs)  54.26%  13,790  49.97%  Similar
    Loyalty Programs: Other airline frequent flyer program  5.25%  1,248  4.52%  Low
    Loyalty Programs: Canadian Tire Money  40.06%  9,500  34.43%  Low
    Loyalty Programs: Hudson's Bay Rewards  17.39%  6,494  23.53%  High
    Loyalty Programs: Sears Club  14.56%  2,933  10.63%  Low
    Loyalty Programs: Shoppers Drug Mart Optimum  35.30%  13,379  48.48%  High
    Loyalty Programs: Grocery store card(any)  31.31%  8,147  29.52%  Similar
    Loyalty Programs: Other store program  4.93%  1,634  5.92%  High
    Loyalty Programs: Esso Extra Program  9.47%  3,422  12.40%  High
    Loyalty Programs: Petro Points  16.53%  5,969  21.63%  High
    Loyalty Programs: Other gas program  7.82%  1,524  5.52%  Low
    Loyalty Programs: SCENE (Cineplex)  17.13%  6,342  22.98%  High
    Loyalty Programs: Other Loyalty program  7.59%  2,029  7.35%  Similar
    Loyalty Programs: Credit card with Loyalty rewards  32.63%  8,936  32.38%  Similar
    Loyalty Programs: Costco membership (paid)  35.84%  7,223  26.18%  Low
% Households who Collected Loyalty Points in the Past Week        
    Loyalty Points Collected Past Week: Radio station loyalty club  0.47%  183  0.66%  High
    Loyalty Points Collected Past Week: Aeroplan  5.19%  1,840  6.67%  High
    Loyalty Points Collected Past Week: Air Miles (excl. airline frequent flyer programs)  25.85%  5,738  20.79%  Low
    Loyalty Points Collected Past Week: Other airline frequent flyer program  0.86%  166  0.60%  Low
    Loyalty Points Collected Past Week: Canadian Tire Money  11.47%  2,146  7.78%  Low
    Loyalty Points Collected Past Week: Hudson's Bay Rewards  2.37%  1,247  4.52%  Extremely High
    Loyalty Points Collected Past Week: Sears Club  2.05%  282  1.02%  Low
    Loyalty Points Collected Past Week: Shoppers Drug Mart Optimum  11.24%  4,566  16.55%  High
    Loyalty Points Collected Past Week: Grocery store card (any)  12.69%  3,040  11.02%  Low
    Loyalty Points Collected Past Week: Other store program  1.27%  379  1.37%  Similar
    Loyalty Points Collected Past Week: Esso Extra Program  2.39%  838  3.04%  High
    Loyalty Points Collected Past Week: Petro Points  3.95%  1,759  6.38%  High
    Loyalty Points Collected Past Week: Other gas program  2.59%  391  1.42%  Low
    Loyalty Points Collected Past Week: SCENE (Cineplex)  3.16%  997  3.61%  High
    Loyalty Points Collected Past Week: Other loyalty program  1.76%  434  1.57%  Low
% Households who Redeemed Loyalty Points in the Past Year        
    Loyalty Points Redeemed Past Year: Radio station loyalty club  0.37%  121  0.44%  High
    Loyalty Points Redeemed Past Year: Aeroplan  2.79%  1,397  5.06%  Extremely High
    Loyalty Points Redeemed Past Year: Air Miles (excl. airline frequent flyer programs)  8.60%  1,905  6.90%  Low
    Loyalty Points Redeemed Past Year: Other airline frequent flyer program  0.66%  168  0.61%  Similar
    Loyalty Points Redeemed Past Year: Canadian Tire Money  8.30%  1,748  6.34%  Low
    Loyalty Points Redeemed Past Year: Hudson's Bay Rewards  1.99%  858  3.11%  High
    Loyalty Points Redeemed Past Year: Sears Club  2.80%  452  1.64%  Low
    Loyalty Points Redeemed Past Year: Shoppers Drug Mart Optimum  7.19%  3,100  11.23%  High
    Loyalty Points Redeemed Past Year: Grocery store card (any)  6.56%  1,653  5.99%  Similar
    Loyalty Points Redeemed Past Year: Other store program  0.77%  250  0.91%  High
    Loyalty Points Redeemed Past Year: Esso Extra Program  1.10%  491  1.78%  High
    Loyalty Points Redeemed Past Year: Petro Points  2.22%  1,072  3.88%  High
    Loyalty Points Redeemed Past Year: Other gas program  1.50%  193  0.70%  Extremely Low
    Loyalty Points Redeemed Past Year: SCENE (Cineplex)  3.51%  1,438  5.21%  High
    Loyalty Points Redeemed Past Year: Other loyalty program  1.26%  278  1.01%  Low
Shopping Time        
    Shopping Time Convenience Stores: Morning (5am to 10am)  14.53%  4,505  11.38%  Low
    Shopping Time Convenience Stores: Mid-day (10am to 3pm)  16.26%  6,083  15.37%  Similar
    Shopping Time Convenience Stores: Afternoon (3pm to 6pm)  15.76%  5,657  14.29%  Similar
    Shopping Time Convenience Stores: Early evening (6pm to 9pm)  14.51%  5,791  14.63%  Similar
    Shopping Time Convenience Stores: Late evening/night (9pm to 5am)  6.92%  3,008  7.60%  Similar
    Shopping Time Grocery/Food Stores: Morning (5am to 10am)  15.25%  6,433  16.25%  Similar
    Shopping Time Grocery/Food Stores: Mid-day (10am to 3pm)  43.61%  16,659  42.09%  Similar
    Shopping Time Grocery/Food Stores: Afternoon (3pm to 6pm)  41.93%  16,767  42.36%  Similar
    Shopping Time Grocery/Food Stores: Early evening (6pm to 9pm)  29.68%  12,408  31.35%  Similar
    Shopping Time Grocery/Food Stores: Late evening/night (9pm to 5am)  5.51%  3,002  7.59%  High
    Restaurant Take Out/Drive Through: Morning (5am to 10am)  20.00%  8,626  21.79%  Similar
    Restaurant Take Out/Drive Through: Mid-day (10am to 3pm)  26.94%  11,450  28.93%  Similar
    Restaurant Take Out/Drive Through: Afternoon (3pm to 6pm)  22.81%  9,030  22.81%  Similar
    Restaurant Take Out/Drive Through: Early evening (6pm to 9pm)  28.52%  12,123  30.63%  Similar
    Restaurant Take Out/Drive Through: Late evening/night (9pm to 5am)  7.22%  3,183  8.04%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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