Leisure Activities: Lotteries and Casinos Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 18 and up  29,719,700  39,269    
Bought Lottery Tickets Past Month From        
    Bought Lottery Tickets Past Month From: Instant wins (any)  15.43%  4,838  12.32%  Low
    Bought Lottery Tickets Past Month From: Sports lotteries (any)  1.99%  951  2.42%  High
    Bought Lottery Tickets Past Month From: Banco/KENO/Daily KENO  1.40%  507  1.29%  Similar
    Bought Lottery Tickets Past Month From: Encore/Extra/Tag/Mini  8.62%  3,222  8.20%  Similar
    Bought Lottery Tickets Past Month From: Atlantic 49/Ontario 49/Quebec 49/BC49/Western 649  11.80%  2,858  7.28%  Low
    Bought Lottery Tickets Past Month From: Payday/Jour de paye  0.11%  7  0.02%  Extremely Low
    Bought Lottery Tickets Past Month From: Pick 2/Pick 3/Pik 4/La Quotidienne 3/4  0.72%  618  1.57%  Extremely High
    Bought Lottery Tickets Past Month From: Lottario  2.84%  2,267  5.77%  Extremely High
    Bought Lottery Tickets Past Month From: Lotto 6/49  33.40%  12,572  32.02%  Similar
    Bought Lottery Tickets Past Month From: Lotto Max  31.65%  12,007  30.58%  Similar
    Bought Lottery Tickets Past Month From: Poker Lotto  1.21%  1,019  2.60%  Extremely High
    Bought Lottery Tickets Past Month From: Other lotteries  4.45%  1,280  3.26%  Low
    Bought Lottery Tickets Past Year From: Hospital/Special event/Charity  25.87%  8,404  21.40%  Low
Visited Casino Past Year        
    Casino Past Year: Visit a Casino inside your own province  20.02%  8,369  21.31%  Similar
    Casino Past Year: Visit a casino outside your province or country  10.01%  3,341  8.51%  Low
    Casino Past Year: Play online/Internet casino games (e.g. Poker)  2.58%  1,140  2.90%  High
    Casino Past Year: Slot machines (any location)  13.62%  5,670  14.44%  Similar
    Casino Past Year: Wager money on horse racing  3.06%  1,843  4.69%  High
    Casino Past Year: Play bingo  5.82%  1,985  5.05%  Low
Lottery Tickets and/or Casinos Visiting: Regularly        
    Lottery - Instant Wins (any): Regularly  11.75%  3,732  9.50%  Low
    Lottery - Sports lotteries (any): Regularly  1.46%  720  1.83%  High
    Lottery - Banco/KENO/Daily KENO: Regularly  1.12%  351  0.89%  Low
    Lottery - Encore/Extra/Tag/Mini: Regularly  7.37%  2,702  6.88%  Similar
    Lottery - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649: Regularly  9.09%  2,141  5.45%  Low
    Lottery - Payday/Jour de paye: Regularly  0.08%  6  0.01%  Extremely Low
    Lottery - Pick 2/Pick 3/Pik 4/La Quotidienne 3/4: Regularly  0.59%  472  1.20%  Extremely High
    Lottery - Lottario: Regularly  2.40%  1,938  4.94%  Extremely High
    Lottery - Lotto 6/49: Regularly  25.59%  8,992  22.90%  Low
    Lottery - Lotto Max: Regularly  23.48%  8,682  22.11%  Similar
    Lottery - Poker Lotto: Regularly  0.98%  881  2.24%  Extremely High
    Lottery - Other lotteries: Regularly  3.20%  839  2.14%  Low
    Lottery - Hospital/Special event/Charity: Regularly  14.84%  3,972  10.11%  Low
    Casio - Visit a casino inside your own province: Regularly  10.64%  4,717  12.01%  High
    Casio - Visit a casino outside your province or country: Regularly  4.31%  1,303  3.32%  Low
    Casio - Play online/Internet casino games (e.g. Poker): Regularly  2.16%  831  2.12%  Similar
    Casio - Slot machines (any location): Regularly  9.07%  3,759  9.57%  Similar
    Casio - Wager money on horse racing: Regularly  1.32%  750  1.91%  High
    Casio - Play bingo: Regularly  3.65%  1,302  3.32%  Similar
Lottery Tickets and/or Casinos Visiting: Occasionally        
    Lottery - Instant Wins (any): Occasionally  3.69%  1,105  2.81%  Low
    Lottery - Sports lotteries (any): Occasionally  0.53%  230  0.59%  High
    Lottery - Encore/Extra/Tag/Mini: Occasionally  1.26%  520  1.32%  Similar
    Lottery - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649: Occasionally  2.71%  717  1.83%  Low
    Lottery - Payday/Jour de paye: Occasionally  0.03%  1  0.00%  Extremely Low
    Lottery - Pick 2/Pick 3/Pik 4/La Quotidienne 3/4: Occasionally  0.12%  146  0.37%  Extremely High
    Lottery - Lottario: Occasionally  0.43%  330  0.84%  Extremely High
    Lottery - Lotto 6/49: Occasionally  7.81%  3,580  9.12%  High
    Lottery - Lotto Max: Occasionally  8.17%  3,325  8.47%  Similar
    Lottery - Poker Lotto: Occasionally  0.23%  139  0.35%  High
    Lottery - Other lotteries: Occasionally  1.25%  441  1.12%  Similar
    Lottery - Hospital/Special event/Charity: Occasionally  11.04%  4,432  11.29%  Similar
    Casio - Visit a casino inside your own province: Occasionally  9.38%  3,652  9.30%  Similar
    Casio - Visit a casino outside your province or country: Occasionally  5.70%  2,038  5.19%  Similar
    Casio - Play online/Internet casino games (e.g. Poker): Occasionally  0.42%  309  0.79%  Extremely High
    Casio - Slot machines (any location): Occasionally  4.56%  1,911  4.87%  Similar
    Casio - Wager money on horse racing: Occasionally  1.74%  1,092  2.78%  High
    Casio - Play bingo: Occasionally  2.17%  682  1.74%  Low
Lottery Spending per Month        
    Lottery spending per month: Nothing  43.98%  18,004  45.85%  Similar
    Lottery spending per month: $1-$4  7.81%  2,663  6.78%  Low
    Lottery spending per month: $5-$9  10.62%  4,164  10.60%  Similar
    Lottery spending per month: $10-$19  12.81%  4,531  11.54%  Similar
    Lottery spending per month: $20-$29  10.85%  4,060  10.34%  Similar
    Lottery spending per month: $30-$50  8.40%  3,523  8.97%  Similar
    Lottery spending per month: More than $50  5.54%  2,324  5.92%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
Back to Top  
 


Home   |    Demographic Profile   |    Targeting   |    Reports & Fees   |    Contact US   |    Privacy
Copyright © Manifold Data Mining Inc., all rights reserved.    |    Web Design: E IMAGE INC.