Consumer Health Care Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
%Population age 15+ who used the following health care items in the past 30 days:        
    Used Past 30 Days: Adhesive bandages (e.g. Band-Aid)  47.68%  18,392  46.47%  Similar
    Used Past 30 Days: Analgesic lotions/rubs for muscle pain  28.26%  10,721  27.09%  Similar
    Used Past 30 Days: Antacids & stomach settling products  31.05%  11,942  30.17%  Similar
    Used Past 30 Days: Anti-nauseant/motion sickness remedies  8.08%  3,308  8.36%  Similar
    Used Past 30 Days: Cold/Cough/Sinus remedies (non-prescription)  27.58%  10,484  26.49%  Similar
    Used Past 30 Days: Condoms/contraceptives (non-prescription)  7.62%  3,544  8.95%  High
    Used Past 30 Days: Contraceptives (prescription)  5.69%  1,868  4.72%  Low
    Used Past 30 Days: First aid ointments/creams  26.23%  10,372  26.21%  Similar
    Used Past 30 Days: Headache remedies/pain relievers (non-prescription)  59.78%  21,944  55.44%  Similar
    Used Past 30 Days: Natural remedies  17.06%  6,750  17.05%  Similar
    Used Past 30 Days: Seasonal usage of allergy/sinus medication  18.67%  7,329  18.52%  Similar
    Used Past 30 Days: Sleeping tablets  10.25%  4,034  10.19%  Similar
    Used Past 30 Days: Smoking cessation patches/gum  1.48%  422  1.07%  Low
    Used Past 30 Days: Home hair colour  12.27%  5,313  13.42%  Similar
    Used Past 30 Days: Home teeth whitening products  7.44%  3,155  7.97%  Similar
%Population age 15+ who used the following skin protectant in the past 12 months:        
    Skin Protectant Past 12 Months: Insect repellent (any)  44.42%  14,879  37.59%  Low
    Skin Protectant Past 12 Months: Self tanning creams/foams  6.33%  1,969  4.97%  Low
    Skin Protectant Past 12 Months: Sunscreen (any SPF)  64.87%  24,214  61.18%  Similar
%Population age 15+ who used in the past 12 months for weight control:        
    Weight Control Past 12 Months: Diet pills  1.92%  591  1.49%  Low
    Weight Control Past 12 Months: Weight Control drinks/mixes (e.g. Slim Fast)  1.99%  707  1.79%  Similar
    Weight Control Past 12 Months: Other meal replacement  3.30%  1,391  3.51%  Similar
    Weight Control Past 12 Months: Exercise  33.92%  12,617  31.88%  Similar
    Weight Control Past 12 Months: Monitor diet  24.84%  8,703  21.99%  Low
    Weight Control Past 12 Months: Nutritionist  1.49%  674  1.70%  High
    Weight Control Past 12 Months: Jenny Craig  0.25%  218  0.55%  Extremely High
    Weight Control Past 12 Months: Weight Watchers  1.99%  892  2.25%  High
    Weight Control Past 12 Months: Other weight Control centre(s)  0.83%  326  0.82%  Similar
    Weight Control Past 12 Months: Other  2.29%  1,090  2.75%  High
%Population age 15+ who took Vitamins, etc.- types in the past 7 days:        
    Used Past 7 Days: Herbal supplements (e.g. Echinacea)  9.77%  3,918  9.90%  Similar
    Used Past 7 Days: Minerals (e.g. Iron, Zinc)  19.50%  8,319  21.02%  Similar
    Used Past 7 Days: Vitamins (e.g. Multi-vitamin)  43.36%  18,818  47.55%  Similar
    Used Past 7 Days: Medication for chronic condition (diabetes, high blood pressure, thyroid, etc)  29.61%  11,264  28.46%  Similar
%Population age 15+ who visited in the past 6 months:        
    Visited Past 6 Months: Acupuncturist  3.99%  1,794  4.53%  High
    Visited Past 6 Months: Chiropractor  12.96%  4,583  11.58%  Low
    Visited Past 6 Months: Cosmetic Surgeon  1.31%  544  1.38%  Similar
    Visited Past 6 Months: Homeopath/naturopath  3.07%  1,240  3.13%  Similar
    Visited Past 6 Months: Massage Therapist  16.26%  7,105  17.95%  Similar
    Visited Past 6 Months: Optometrist/Ophthalmologist  19.67%  9,976  25.20%  High
    Visited Past 6 Months: Osteopath  2.36%  447  1.13%  Extremely Low
    Visited Past 6 Months: Physiotherapist  8.88%  4,467  11.29%  High
    Visited Past 6 Months: Podiatrist/chiropodist  4.15%  2,340  5.91%  High
    Visited Past 6 Months: Private Clinic/Hospital in Canada not paid for by the Prov Health care  2.01%  543  1.37%  Low
    Visited Past 6 Months: Private Clinic/Hospital in USA (any)  0.48%  100  0.25%  Low
    Visited Past 6 Months: Private Nurse (in-home care)  0.60%  390  0.99%  High
%Population age 15+ who has        
    Hearing Aid  4.58%  1,824  4.61%  Similar
    Insulin Pump  0.59%  194  0.49%  Low
    Mobility Assistance Aids (e.g. Walker)  3.25%  2,335  5.90%  Extremely High
    Orthopedic Insole  13.01%  5,968  15.08%  High
    Orthopedic Supports and/or Braces  1.82%  819  2.07%  High
    Other home health care products  3.82%  2,256  5.70%  High
%Population age 15+ who has done the following dental services in the past 12 months        
    Dental Services Past 12 Months: Braces  2.48%  798  2.02%  Low
    Dental Services Past 12 Months: Dental procedure (any) (e.g. teeth cleaning)  61.85%  24,984  63.12%  Similar
    Dental Services Past 12 Months: Teeth whitening  3.50%  1,635  4.13%  High
    Dental Services Past 12 Months: Other cosmetic dental service (e.g. dental bonding, dental bridges, dental implants)  6.93%  3,122  7.89%  High
%Population age 15+ who has done the following esthetic services in the past 12 months        
    Esthetic Services Past 12 Months: Salon/Spray tanning  3.51%  1,522  3.84%  Similar
    Esthetic Services Past 12 Months: Tattooing  2.37%  794  2.01%  Low
    Esthetic Services Past 12 Months: Piercing  1.67%  720  1.82%  Similar
    Esthetic Services Past 12 Months: Hand and Foot Care  16.69%  7,633  19.29%  High
    Esthetic Services Past 12 Months: Massage  14.54%  5,823  14.71%  Similar
    Esthetic Services Past 12 Months: Waxing  8.34%  3,796  9.59%  High
    Esthetic Services Past 12 Months: Facials/cosmetics  5.34%  2,279  5.76%  Similar
    Esthetic Services Past 12 Months: Body scrubs/wraps  1.40%  572  1.44%  Similar
    Esthetic Services Past 12 Months: Laser hair removal  2.25%  818  2.07%  Similar
    Esthetic Services Past 12 Months: Other spa treatments  2.42%  968  2.45%  Similar
%Population age 15+ who has done the following cosmetic procedures in the past 3 years        
    Cosmetic Procedures Past 3 Years: Hair transplant/grafts  0.18%  59  0.15%  Low
    Cosmetic Procedures Past 3 Years: Botox injections  0.63%  318  0.80%  High
    Cosmetic Procedures Past 3 Years: Other cosmetic procedure (eg Face lift, Breast implants, Liposuction)  0.74%  198  0.50%  Low
%Population age 15+ who involved in decisions concerning the care for aging parents        
    Personal Care Involved in decisions/caring for aged parents - Yes  19.24%  8,184  20.68%  Similar
%Population age 15+ who spent on cosmetics in the past 30 days        
    Spent on Cosmetics Past 30 Days-Nothing  23.47%  9,593  24.24%  Similar
    Spent on Cosmetics Past 30 Days-$1-$9  3.36%  1,357  3.43%  Similar
    Spent on Cosmetics Past 30 Days-$10-$19  7.41%  2,722  6.88%  Similar
    Spent on Cosmetics Past 30 Days-$20-$49  11.26%  4,985  12.59%  High
    Spent on Cosmetics Past 30 Days-$50-$99  4.39%  1,868  4.72%  Similar
    Spent on Cosmetics Past 30 Days-$100 or more  2.76%  1,137  2.87%  Similar
    Bought perfume & cologne in past 12 months - Yes  26.33%  11,253  28.43%  Similar
%Population age 15+ who spent perfume & cologne for self in the past 12 months        
    Spent Perfume & Cologne for Self Past 12 Months: Nothing  1.74%  511  1.29%  Low
    Spent Perfume & Cologne for Self Past 12 Months: Less than $20  4.39%  1,302  3.29%  Low
    Spent Perfume & Cologne for Self Past 12 Months: $20-$49  7.64%  3,263  8.24%  Similar
    Spent Perfume & Cologne for Self Past 12 Months: $50-$99  8.25%  3,576  9.04%  Similar
    Spent Perfume & Cologne for Self Past 12 Months: $100 or more  4.28%  2,043  5.16%  High
%Population age 15+ who spend perfume & cologne as a gift in the past 12 months        
    Spent Perfume & Cologne as a Gift Past 12 Months: Nothing  14.62%  6,193  15.65%  Similar
    Spent Perfume & Cologne as a Gift Past 12 Months: Less than $20  1.49%  293  0.74%  Low
    Spent Perfume & Cologne as a Gift Past 12 Months: $20-$49  3.72%  1,539  3.89%  Similar
    Spent Perfume & Cologne as a Gift Past 12 Months: $50-$99  4.05%  1,870  4.72%  High
    Spent Perfume & Cologne as a Gift Past 12 Months: $100 or more  2.51%  1,125  2.84%  High
%Population age 15+ who used the following in the past 7 days:        
    Used Past 7 Days: Acne products  10.52%  4,721  11.93%  High
    Used Past 7 Days: Anti-aging creams  19.28%  8,062  20.37%  Similar
    Used Past 7 Days: Body wash  58.06%  23,669  59.80%  Similar
    Used Past 7 Days: Denture cleaners  15.64%  6,185  15.63%  Similar
    Used Past 7 Days: Deodorants/anti-perspirants  84.22%  31,781  80.30%  Similar
    Used Past 7 Days: Electric toothbrush  29.32%  12,661  31.99%  Similar
    Used Past 7 Days: Facial cleansers  40.66%  16,672  42.12%  Similar
    Used Past 7 Days: Facial moisturizers  46.75%  21,240  53.66%  High
    Used Past 7 Days: Hair removal products (e.g. waxing, creams/foams)  14.14%  5,479  13.84%  Similar
    Used Past 7 Days: Hairstyling gel/spray  41.74%  16,343  41.29%  Similar
    Used Past 7 Days: Hand/body lotion  67.07%  27,635  69.82%  Similar
    Used Past 7 Days: Eye shadow/eye liner  27.77%  10,967  27.71%  Similar
    Used Past 7 Days: Foundation make up  24.75%  10,243  25.88%  Similar
    Used Past 7 Days: Lipstick/Lip liner/Gloss/Moisturizer  41.08%  16,961  42.85%  Similar
    Used Past 7 Days: Mascara  29.14%  11,009  27.82%  Similar
    Used Past 7 Days: Other cosmetics  22.02%  8,962  22.64%  Similar
    Used Past 7 Days: Men's/Women's razor/shaver  75.32%  29,998  75.79%  Similar
    Used Past 7 Days: Mouthwash, rinse and/or breath fresheners  58.52%  23,445  59.23%  Similar
    Used Past 7 Days: Shampoo / Hair Conditioner  93.04%  36,461  92.12%  Similar
    Used Past 7 Days: Shaving creams/gels  43.08%  16,121  40.73%  Similar
%Population age 15+ who used shaver in the past 7 days        
    Past 7 Days: Shaver Disposable use most often  37.78%  15,964  40.33%  Similar
    Past 7 Days: Shaver Disposable use sometimes  8.90%  3,741  9.45%  Similar
    Past 7 Days: Shaver Non-disposable use most often  19.45%  7,473  18.88%  Similar
    Past 7 Days: Shaver Non-disposable use sometimes  5.93%  2,588  6.54%  Similar
    Past 7 Days: Shaver Electric dry shaver (e.g. Braun, Panasonic) use most often  11.95%  4,051  10.24%  Low
    Past 7 Days: Shaver Electric dry shaver (e.g. Braun, Panasonic) use sometimes  7.83%  3,011  7.61%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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