Media Patterns: Flyer Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 15 and up  30,920,900  39,579    
Flyer And Coupon Usage        
    Coupons: Never  31.72%  11,759  29.71%  Similar
    Coupons: Seldom  25.39%  11,262  28.46%  High
    Coupons: Occasionally  32.09%  12,660  31.99%  Similar
    Coupons: Frequently  10.80%  3,898  9.85%  Similar
    Direct email offers: Never  56.47%  21,392  54.05%  Similar
    Direct email offers: Seldom  20.82%  9,048  22.86%  Similar
    Direct email offers: Occasionally  18.35%  7,415  18.74%  Similar
    Direct email offers: Frequently  4.36%  1,723  4.35%  Similar
    Flyers delivered to the door or in the mail: Never  32.86%  12,071  30.50%  Similar
    Flyers delivered to the door or in the mail: Seldom  19.48%  8,517  21.52%  Similar
    Flyers delivered to the door or in the mail: Occasionally  24.66%  8,910  22.51%  Similar
    Flyers delivered to the door or in the mail: Frequently  23.00%  10,081  25.47%  High
    Flyers inserted into a community newspaper: Never  45.03%  16,713  42.23%  Similar
    Flyers inserted into a community newspaper: Seldom  17.13%  6,281  15.87%  Similar
    Flyers inserted into a community newspaper: Occasionally  21.25%  7,164  18.10%  Low
    Flyers inserted into a community newspaper: Frequently  16.60%  9,422  23.81%  High
    Flyers inserted into a daily newspaper: Never  56.46%  21,219  53.61%  Similar
    Flyers inserted into a daily newspaper: Seldom  16.57%  7,313  18.48%  High
    Flyers inserted into a daily newspaper: Occasionally  16.73%  6,616  16.72%  Similar
    Flyers inserted into a daily newspaper: Frequently  10.24%  4,431  11.20%  Similar
    General information from the Internet/websites: Never  53.87%  20,286  51.25%  Similar
    General information from the Internet/websites: Seldom  22.75%  9,092  22.97%  Similar
    General information from the Internet/websites: Occasionally  18.34%  7,407  18.71%  Similar
    General information from the Internet/websites: Frequently  5.04%  2,795  7.06%  High
    Local store catalogues: Never  48.99%  20,686  52.26%  Similar
    Local store catalogues: Seldom  24.67%  10,202  25.78%  Similar
    Local store catalogues: Occasionally  21.18%  6,722  16.98%  Low
    Local store catalogues: Frequently  5.17%  1,970  4.98%  Similar
    Mail order : Never  73.72%  30,611  77.34%  Similar
    Mail order : Seldom  15.88%  5,505  13.91%  Low
    Mail order : Occasionally  8.85%  2,906  7.34%  Low
    Mail order : Frequently  1.55%  556  1.41%  Similar
    Online flyers (e.g. store website, flyermall.com): Never  59.41%  23,029  58.18%  Similar
    Online flyers (e.g. store website, flyermall.com): Seldom  19.09%  7,504  18.96%  Similar
    Online flyers (e.g. store website, flyermall.com): Occasionally  16.30%  6,556  16.57%  Similar
    Online flyers (e.g. store website, flyermall.com): Frequently  5.19%  2,491  6.29%  High
    Yellow Pages (the printed directory): Never  78.78%  32,850  83.00%  Similar
    Yellow Pages (the printed directory): Seldom  13.69%  4,500  11.37%  Low
    Yellow Pages (the printed directory): Occasionally  6.76%  2,074  5.24%  Low
    Yellow Pages (the printed directory): Frequently  0.77%  155  0.39%  Low
    Yellow Pages Online (YellowPages.ca): Never  84.68%  33,937  85.74%  Similar
    Yellow Pages Online (YellowPages.ca): Seldom  10.25%  3,810  9.63%  Similar
    Yellow Pages Online (YellowPages.ca): Occasionally  4.46%  1,696  4.28%  Similar
    Yellow Pages Online (YellowPages.ca): Frequently  0.61%  137  0.35%  Low
    Opinion of flyers delivered: Very favourable  23.17%  8,960  22.64%  Similar
    Opinion of flyers delivered: Somewhat favourable  39.40%  14,462  36.54%  Similar
    Opinion of flyers delivered: Somewhat unfavourable  19.51%  7,468  18.87%  Similar
    Opinion of flyers delivered: Very unfavourable  17.92%  8,689  21.95%  High
Visited A Store In the Past Upon Hearing A Commercial        
    Visited Store Upon Hearing A Commercial: Later that same day  7.17%  2,199  5.56%  Low
    Visited Store Upon Hearing A Commercial: Later that same week  18.33%  6,592  16.66%  Similar
    Visited Store Upon Hearing A Commercial: More than a week later  12.36%  4,633  11.71%  Similar
Visited A Website In the Past Upon Hearing A Commercial        
    Visited Website Upon Hearing A Commercial: Later that same day  8.34%  4,006  10.12%  High
    Visited Website Upon Hearing A Commercial: Later that same week  8.81%  4,215  10.65%  High
    Visited Website Upon Hearing A Commercial: More than a week later  5.65%  2,918  7.37%  High
Advertisement avoidance        
    Advertisement avoidance: Television (e.g. flip channels): Never  12.38%  4,758  12.02%  Similar
    Advertisement avoidance: Television (e.g. flip channels): Seldom  13.70%  6,344  16.03%  High
    Advertisement avoidance: Television (e.g. flip channels): Occasionally  27.96%  10,729  27.11%  Similar
    Advertisement avoidance: Television (e.g. flip channels): Frequently  45.96%  17,749  44.84%  Similar
    Advertisement avoidance: Radio (e.g. change station): Never  33.45%  12,699  32.09%  Similar
    Advertisement avoidance: Radio (e.g. change station): Seldom  21.04%  8,310  21.00%  Similar
    Advertisement avoidance: Radio (e.g. change station): Occasionally  21.48%  7,895  19.95%  Similar
    Advertisement avoidance: Radio (e.g. change station): Frequently  24.03%  10,675  26.97%  High
    Advertisement avoidance: Internet (e.g. block/ignore ads): Never  18.07%  7,085  17.90%  Similar
    Advertisement avoidance: Internet (e.g. block/ignore ads): Seldom  8.14%  3,506  8.86%  Similar
    Advertisement avoidance: Internet (e.g. block/ignore ads): Occasionally  15.15%  5,993  15.14%  Similar
    Advertisement avoidance: Internet (e.g. block/ignore ads): Frequently  58.65%  22,996  58.10%  Similar
    Advertisement avoidance: Daily newspapers (PRINT EDITION) (e.g. turn page/ignore): Never  23.92%  7,889  19.93%  Low
    Advertisement avoidance: Daily newspapers (PRINT EDITION) (e.g. turn page/ignore): Seldom  12.99%  5,258  13.29%  Similar
    Advertisement avoidance: Daily newspapers (PRINT EDITION) (e.g. turn page/ignore): Occasionally  23.32%  8,910  22.51%  Similar
    Advertisement avoidance: Daily newspapers (PRINT EDITION) (e.g. turn page/ignore): Frequently  39.77%  17,521  44.27%  High
    Advertisement avoidance: Daily newspapers (ONLINE EDITION) (e.g. block/ignore banner ads): Never  35.47%  12,414  31.37%  Low
    Advertisement avoidance: Daily newspapers (ONLINE EDITION) (e.g. block/ignore banner ads): Seldom  8.75%  3,798  9.60%  Similar
    Advertisement avoidance: Daily newspapers (ONLINE EDITION) (e.g. block/ignore banner ads): Occasionally  13.71%  5,025  12.70%  Similar
    Advertisement avoidance: Daily newspapers (ONLINE EDITION) (e.g. block/ignore banner ads): Frequently  42.07%  18,343  46.34%  Similar
    Advertisement avoidance: Community Newpapers (e.g. turn page/ignore): Never  26.05%  10,227  25.84%  Similar
    Advertisement avoidance: Community Newpapers (e.g. turn page/ignore): Seldom  14.08%  6,027  15.23%  Similar
    Advertisement avoidance: Community Newpapers (e.g. turn page/ignore): Occasionally  23.98%  9,130  23.07%  Similar
    Advertisement avoidance: Community Newpapers (e.g. turn page/ignore): Frequently  35.89%  14,194  35.86%  Similar
    Advertisement avoidance: Magazines (e.g. turn page/ignore): Never  23.86%  8,966  22.65%  Similar
    Advertisement avoidance: Magazines (e.g. turn page/ignore): Seldom  13.44%  5,570  14.07%  Similar
    Advertisement avoidance: Magazines (e.g. turn page/ignore): Occasionally  23.83%  9,664  24.42%  Similar
    Advertisement avoidance: Magazines (e.g. turn page/ignore): Frequently  38.87%  15,379  38.86%  Similar
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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