Home Improvement Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Number of households  14,779,000  27,596    
Dwelling Total        
    Total number of occupied private dwellings:  14,782,600  27,596    
    Average number of rooms per dwelling:  6.28  3.41    Low
Home Ownership        
    Owned: Some member of the household owns the dwelling.  10,231,600  9,070    
    Rented: Some member of the household rents the dwelling.  4,468,790  18,526    
    Band housing: Refers to the dwelling that is Band housing (on an Indian reserve or settlement).  82,339  0    
Home Maintenance        
    Regular maintenance or Minor repairs: Regular maintenance refers to, in the judgement of the respondent, the dwelling requires any repairs (excluding desirable remodelling or additions).  13,721,800  26,091    
    Major repairs: Refers to, in the judgement of the respondent, the dwelling requires major repairs (excluding desirable remodelling or additions), include serious deficiencies in the structural condition of the dwelling, as well as the plumbing, electrical and heating systems. Examples include corroded pipes, damaged electrical wiring, sagging floors, bulging walls, damp walls and ceilings, and crumbling foundation.  1,060,800  1,505    
Dwelling Construction Year        
    Period of construction: 1960 or before  3,324,020  4,094    
    Period of construction: 1961 to 1980  4,184,810  5,804    
    Period of construction: 1981 to 1990  2,128,850  5,114    
    Period of construction: 1991 to 2000  1,744,200  3,185    
    Period of construction: 2001 to 2005  1,077,060  2,061    
    Period of construction: 2006 to 2011  1,142,990  3,479    
    Period of construction: 2012+  1,180,840  3,859    
Dwelling Type        
    Total number of occupied private dwellings by structural type of dwelling  14,782,600  27,596    
    Single-detached house  8,162,230  285    
    Apartment, building that has five or more storeys  1,390,160  23,559    
    Movable dwelling: Includes mobile homes and other movable dwellings such as houseboats and railroad cars.  201,339  0    
    Other dwelling  5,028,750  3,753    
        Semi-detached house  724,792  348    
        Row house  900,558  691    
        Apartment, detached duplex  763,227  322    
        Apartment, building that has fewer than five storeys: Includes apartments without direct ground access in buildings that have fewer than five storeys and apartments with direct ground access in buildings that have fewer than five storeys.  2,606,180  2,392    
    Other single-attached house  33,852  1    
Dwelling Value        
    Average value of dwelling $  $586,940  $594,617    Similar
Home ownership/details        
    Purchased new/previously owned-New  19.47%  4,694  17.01%  Low
    Purchased new/previously owned-From a previous owner  46.55%  9,504  34.44%  Low
    First home owned-No  39.29%  9,221  33.41%  Low
    First home owned-Yes  27.02%  5,153  18.67%  Low
Home ownership/details How long at present home        
    Residing at current location: Less than 1 year  4.82%  1,765  6.40%  High
    Residing at current location: 1 - 5 years  21.47%  7,551  27.36%  High
    Residing at current location: 6 - 10 years  19.16%  5,825  21.11%  Similar
    Residing at current location: 11 - 19 years  25.02%  6,807  24.67%  Similar
    Residing at current location: 20 years or more  29.54%  5,648  20.47%  Low
Moving        
    Planning move in next 2 years  19.51%  7,413  26.86%  High
Area intend to move (if plan move)        
    Planning move to: another location within city  9.37%  3,998  14.49%  High
    Planning move to: another city/town/area in same province  5.26%  1,478  5.36%  Similar
    Planning move to: another province  1.06%  314  1.14%  Similar
    Planning move to: the U.S.A.  0.15%  79  0.29%  Extremely High
    Planning move to: another country  0.26%  81  0.29%  High
    Planning move to: Don't know/haven't decide  3.34%  1,352  4.90%  High
Home Buy/Rent plan (if plan move)        
    Planning Buy/Rent: Buy a new home  2.94%  1,334  4.83%  High
    Planning Buy/Rent: Buy a resale home  4.51%  1,585  5.74%  High
    Planning Buy/Rent: Rent  6.16%  2,541  9.21%  High
    Planning Buy/Rent: Not sure/don't know  5.86%  1,824  6.61%  High
Home ownership/details Home type plan (if plan move)        
    Home type plan (if plan move)-Apartment building/high rise  4.11%  2,485  9.01%  Extremely High
    Home type plan (if plan move)-Duplex/Triplex/Fourplex  0.84%  143  0.52%  Low
    Home type plan (if plan move)-Townhouse/rowhouse  1.13%  407  1.47%  High
    Home type plan (if plan move)-Semi-detached  0.33%  212  0.77%  Extremely High
    Home type plan (if plan move)-Single-detached  6.49%  2,119  7.68%  High
    Home type plan (if plan move)-Other  0.76%  133  0.48%  Low
    Home type plan (if plan move)-Not sure/don't know  5.71%  1,864  6.75%  High
Source of home heating        
    Heating with: oil  5.41%  843  3.06%  Low
    Heating with: gas  55.32%  19,634  71.15%  High
    Heating with: electricity  33.54%  6,146  22.27%  Low
    Heating with: other  5.73%  973  3.52%  Low
Source of furnace type        
    Heating type: steam or hot water furnace  12.87%  6,816  24.70%  Extremely High
    Heating type: hot air furnace  52.25%  16,428  59.53%  High
    Heating type: stoves  4.13%  72  0.26%  Extremely Low
    Heating type: electricity  30.75%  4,281  15.51%  Low
Source of cooking        
    Cooking with: gas  8.31%  2,819  10.22%  High
    Cooking with: electricity  90.95%  24,686  89.45%  Similar
    Cooking with: other  0.75%  91  0.33%  Extremely Low
Source of hot water heating        
    Hot water with: oil  1.94%  436  1.58%  Low
    Hot water with: gas  50.68%  18,252  66.14%  High
    Hot water with: electricity  44.73%  7,404  26.83%  Low
    Hot water with: other  2.65%  1,504  5.45%  Extremely High
Cottage/recreational property ownership        
    Own a vacation home (cabin, cottage, chalet, etc.)  10.31%  2,842  10.30%  Similar
Home renovation and addition in the past 2 years        
    Added living space past 2 years  3.62%  677  2.45%  Low
    Renovation past 2 years on: Built/renovated a garage  4.24%  486  1.76%  Extremely Low
    Renovation past 2 years on: Custom draperies/curtains  9.52%  1,843  6.68%  Low
    Renovation past 2 years on: Deck/fencing  18.35%  2,770  10.04%  Low
    Renovation past 2 years on: Electrical  13.60%  2,818  10.21%  Low
    Renovation past 2 years on: Energy conservation projects (any)  12.57%  2,068  7.49%  Low
    Renovation past 2 years on: Exterior painting/staining  19.26%  2,639  9.56%  Low
    Renovation past 2 years on: Floor tiles or vinyl flooring  13.75%  2,819  10.21%  Low
    Renovation past 2 years on: Hardwood/Laminate Flooring  13.51%  2,822  10.23%  Low
    Renovation past 2 years on: Heating, ventilation, or air conditioning  10.13%  2,320  8.41%  Low
    Renovation past 2 years on: Installed home security system  3.37%  578  2.10%  Low
    Renovation past 2 years on: Installed windows or doors  13.57%  2,235  8.10%  Low
    Renovation past 2 years on: Interior painting/wallpaper  29.86%  6,282  22.76%  Low
    Renovation past 2 years on: Landscaping or yard improvements  28.52%  5,085  18.43%  Low
    Renovation past 2 years on: Plumbing (any jobs)  23.75%  5,414  19.62%  Low
    Renovation past 2 years on: Remodelled bathroom  12.93%  2,235  8.10%  Low
    Renovation past 2 years on: Remodelled kitchen  8.65%  1,909  6.92%  Low
    Renovation past 2 years on: Remodelled other room(s)  8.18%  1,259  4.56%  Low
    Renovation past 2 years on: Roofing  14.06%  2,769  10.03%  Low
    Renovation past 2 years on: Swimming pools/spas  2.96%  319  1.16%  Extremely Low
    Renovation past 2 years on: Wall-to-wall carpet or rugs  3.11%  753  2.73%  Low
    Renovation past 2 years on: Other home project(s)  12.34%  2,889  10.47%  Low
Services used in the PAST 2 YEARS        
    Used past 2 years: Home inspector  6.22%  1,748  6.34%  Similar
    Used past 2 years: Mortgage broker  6.78%  1,975  7.16%  Similar
    Used past 2 years: Moving company  4.06%  2,008  7.28%  High
    Used past 2 years: Real estate agent  7.42%  2,320  8.41%  High
    Used past 2 years: Real estate lawyer  5.38%  1,701  6.16%  High
    Used past 2 years: Renovator/contractor  13.92%  3,344  12.12%  Low
    Used past 2 years: Self storage units  3.05%  1,018  3.69%  High
Services intend to use in the NEXT 2 YEARS.        
    Intend to use next 2 years: Home inspector  5.28%  1,649  5.97%  High
    Intend to use next 2 years: Mortgage broker  5.44%  1,700  6.16%  High
    Intend to use next 2 years: Moving company  5.29%  2,252  8.16%  High
    Intend to use next 2 years: Real estate agent  7.70%  2,232  8.09%  Similar
    Intend to use next 2 years: Real estate lawyer  4.95%  1,883  6.82%  High
    Intend to use next 2 years: Renovator/contractor  10.98%  2,660  9.64%  Low
    Intend to use next 2 years: Self storage units  2.14%  752  2.72%  High
Home renovation and addition - who did most of work        
    Did renovation on: Added living space by myself, family or friend  2.09%  297  1.08%  Low
    Did renovation on: Added living space by Contractor/tradesperson  1.53%  380  1.38%  Similar
    Did renovation on: Built/renovated a garage by myself, family or friend  2.81%  249  0.90%  Extremely Low
    Did renovation on: Built/renovated a garage by Contractor/tradesperson  1.43%  237  0.86%  Low
    Did renovation on: Custom draperies/curtains by myself, family or friend  6.40%  1,026  3.72%  Low
    Did renovation on: Custom draperies/curtains by Contractor/tradesperson  3.12%  817  2.96%  Similar
    Did renovation on: Deck/fencing by myself, family or friend  12.88%  1,457  5.28%  Extremely Low
    Did renovation on: Deck/fencing by Contractor/tradesperson  5.47%  1,313  4.76%  Low
    Did renovation on: Electrical by myself, family or friend  6.40%  990  3.59%  Low
    Did renovation on: Electrical by Contractor/tradesperson  7.21%  1,827  6.62%  Similar
    Did renovation on: Energy conservation projects (any) (e.g. upgrade windows, insulation, furnace) by myself, family or friend  3.96%  459  1.66%  Extremely Low
    Did renovation on: Energy conservation projects (any) (e.g. upgrade windows, insulation, furnace) by Contractor/tradesperson  8.61%  1,609  5.83%  Low
    Did renovation on: Exterior painting/staining by myself, family or friend  16.05%  1,889  6.84%  Extremely Low
    Did renovation on: Exterior painting/staining by Contractor/tradesperson  3.21%  750  2.72%  Low
    Did renovation on: Floor tiles or vinyl flooring by myself, family or friend  8.45%  1,229  4.45%  Low
    Did renovation on: Floor tiles or vinyl flooring by Contractor/tradesperson  5.30%  1,590  5.76%  Similar
    Did renovation on: Hardwood/laminate flooring by myself, family or friend  8.06%  1,037  3.76%  Extremely Low
    Did renovation on: Hardwood/laminate flooring by Contractor/tradesperson  5.45%  1,785  6.47%  High
    Did renovation on: Heating, ventilation, or air conditioning(HVAC) by myself, family or friend  2.15%  236  0.86%  Extremely Low
    Did renovation on: Heating, ventilation, or air conditioning(HVAC) by Contractor/tradesperson  7.98%  2,083  7.55%  Similar
    Did renovation on: Installed home security system by myself, family or friend  0.61%  103  0.37%  Low
    Did renovation on: Installed home security system by Contractor/tradesperson  2.76%  475  1.72%  Low
    Did renovation on: Installed windows or doors by myself, family or friend  4.44%  531  1.92%  Extremely Low
    Did renovation on: Installed windows or doors by Contractor/tradesperson  9.13%  1,704  6.17%  Low
    Did renovation on: Interior painting/wallpaper by myself, family or friend  24.79%  4,345  15.75%  Low
    Did renovation on: Interior painting/wallpaper by Contractor/tradesperson  5.07%  1,936  7.02%  High
    Did renovation on: Landscaping or yard improvements by myself, family or friend  24.39%  4,130  14.97%  Low
    Did renovation on: Landscaping or yard improvements by Contractor/tradesperson  4.14%  956  3.46%  Low
    Did renovation on: Plumbing (any jobs) by myself, family or friend  13.14%  2,004  7.26%  Low
    Did renovation on: Plumbing (any jobs) by Contractor/tradesperson  10.60%  3,411  12.36%  High
    Did renovation on: Remodelled bathroom by myself, family or friend  7.39%  771  2.79%  Extremely Low
    Did renovation on: Remodelled bathroom by Contractor/tradesperson  5.54%  1,464  5.30%  Similar
    Did renovation on: Remodelled kitchen by myself, family or friend  4.31%  675  2.45%  Low
    Did renovation on: Remodelled kitchen by Contractor/tradesperson  4.35%  1,234  4.47%  Similar
    Did renovation on: Remodelled other room(s) by myself, family or friend  5.92%  647  2.34%  Extremely Low
    Did renovation on: Remodelled other room(s) by Contractor/tradesperson  2.26%  612  2.22%  Similar
    Did renovation on: Roofing by myself, family or friend  2.70%  216  0.78%  Extremely Low
    Did renovation on: Roofing by Contractor/tradesperson  11.36%  2,553  9.25%  Low
    Did renovation on: Swimming pools/spas by myself, family or friend  1.43%  159  0.58%  Extremely Low
    Did renovation on: Swimming pools/spas by Contractor/tradesperson  1.53%  161  0.58%  Extremely Low
    Did renovation on: Wall to wall carpet or rugs by myself, family or friend  0.77%  137  0.50%  Low
    Did renovation on: Wall to wall carpet or rugs by Contractor/tradesperson  2.34%  616  2.23%  Similar
    Did renovation on: Other home project(s) by myself, family or friend  8.44%  1,711  6.20%  Low
    Did renovation on: Other home project(s) by Contractor/tradesperson  3.91%  1,178  4.27%  Similar
Household spending on home Improvement/Maintenance in past 2 years        
    Spending on home Improvement/Maintenance past 2 years: Nothing  36.32%  14,054  50.93%  High
    Spending on home Improvement/Maintenance past 2 years: Under $1 - $999  12.66%  3,176  11.51%  Similar
    Spending on home Improvement/Maintenance past 2 years: $1,000 - $2,499  12.25%  2,405  8.71%  Low
    Spending on home Improvement/Maintenance past 2 years: $2,500 - $4,999  10.86%  1,841  6.67%  Low
    Spending on home Improvement/Maintenance past 2 years: $5,000 - $9,999  11.34%  2,448  8.87%  Low
    Spending on home Improvement/Maintenance past 2 years: $10,000 - $19,999  8.32%  1,761  6.38%  Low
    Spending on home Improvement/Maintenance past 2 years: $20,000 or more  8.24%  1,911  6.92%  Low
Household services        
    Using alarm system: not monitored  10.73%  2,562  9.28%  Low
    Using alarm system: monitored  16.86%  3,149  11.41%  Low
    Using Gardening/landscaping/lawn service  11.32%  2,455  8.89%  Low
    Using maid services  8.79%  4,578  16.59%  Extremely High
    Using pest control service  5.99%  2,209  8.00%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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