Beverage Consumption: Beer Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Population of age 18 and up  29,719,700  39,269    
% Population Age 18+ Who Drink Beer        
    Beer: Alexander Keith's  17.42%  6,954  17.71%  Similar
    Beer: Beck's  3.42%  1,529  3.89%  High
    Beer: Black Label  1.72%  422  1.07%  Low
    Beer: Budweiser  13.78%  3,934  10.02%  Low
    Beer: Bud Light  11.26%  2,688  6.84%  Low
    Beer: Carling  1.69%  947  2.41%  High
    Beer: Coors Light  20.67%  6,601  16.81%  Low
    Beer: Corona  17.89%  7,050  17.95%  Similar
    Beer: Creemore Springs (any)  3.56%  3,995  10.17%  Extremely High
    Beer: Guinness  8.10%  4,194  10.68%  High
    Beer: Heineken  14.49%  7,238  18.43%  High
    Beer: Kokanee  5.41%  795  2.03%  Extremely Low
    Beer: Labatt Blue  6.32%  2,310  5.88%  Similar
    Beer: Labatt Blue Light  3.84%  1,213  3.09%  Low
    Beer: Lakeport (any)  1.44%  1,141  2.91%  Extremely High
    Beer: Miller Genuine Draft  6.37%  2,257  5.75%  Similar
    Beer: Mill Street (any)  3.73%  3,776  9.62%  Extremely High
    Beer: Molson Canadian  12.01%  5,545  14.12%  High
    Beer: Molson Canadian Light  2.59%  1,287  3.28%  High
    Beer: Molson Export  3.23%  960  2.44%  Low
    Beer: Molson Dry  3.44%  680  1.73%  Low
    Beer: Moosehead (any)  6.32%  3,407  8.68%  High
    Beer: Rickards (any)  14.50%  4,778  12.17%  Low
    Beer: Sleeman (any)  13.41%  5,242  13.35%  Similar
    Beer: Steam Whistle  4.72%  3,294  8.39%  High
    Beer: Stella Artois  12.83%  6,288  16.01%  High
    Beer: Unibroue (any)  2.64%  449  1.14%  Extremely Low
    Beer: Other Labatt brand  2.36%  699  1.78%  Low
    Beer: Other Molson brand  2.81%  806  2.05%  Low
    Beer: Other Canadian microbrewery/craft beer  15.51%  5,280  13.45%  Low
    Beer: Other American brand  3.82%  1,365  3.48%  Similar
    Beer: Other imported brand  9.41%  5,529  14.08%  High
Drink Beer Most Often        
    Beer: Alexander Keith's: Most often  2.62%  919  2.34%  Similar
    Beer: Beck's: Most often  0.24%  69  0.17%  Low
    Beer: Black Label: Most often  0.21%  24  0.06%  Extremely Low
    Beer: Budweiser: Most often  3.35%  630  1.60%  Extremely Low
    Beer: Bud Light: Most often  2.47%  354  0.90%  Extremely Low
    Beer: Carling: Most often  0.37%  101  0.26%  Low
    Beer: Coors Light: Most often  7.13%  2,090  5.32%  Low
    Beer: Corona: Most often  2.75%  1,090  2.78%  Similar
    Beer: Creemore Springs (any): Most often  0.18%  189  0.48%  Extremely High
    Beer: Guinness: Most often  1.00%  775  1.97%  Extremely High
    Beer: Heineken: Most often  1.88%  933  2.38%  High
    Beer: Kokanee: Most often  0.97%  274  0.70%  Low
    Beer: Labatt Blue: Most often  1.16%  560  1.43%  High
    Beer: Labatt Blue Light: Most often  0.52%  197  0.50%  Similar
    Beer: Lakeport (any): Most often  0.35%  247  0.63%  High
    Beer: Miller Genuine Draft: Most often  1.01%  205  0.52%  Low
    Beer: Mill Street (any): Most often  0.48%  506  1.29%  Extremely High
    Beer: Molson Canadian: Most often  2.28%  1,384  3.53%  High
    Beer: Molson Canadian Light: Most often  0.36%  94  0.24%  Low
    Beer: Molson Export: Most often  0.52%  156  0.40%  Low
    Beer: Molson Dry: Most often  0.53%  48  0.12%  Extremely Low
    Beer: Moosehead (any): Most often  0.66%  343  0.87%  High
    Beer: Rickards (any): Most often  1.86%  561  1.43%  Low
    Beer: Sleeman (any): Most often  1.71%  605  1.54%  Similar
    Beer: Steam Whistle: Most often  0.19%  209  0.53%  Extremely High
    Beer: Stella Artois: Most often  1.53%  840  2.14%  High
    Beer: Unibroue (any): Most often  0.28%  46  0.12%  Extremely Low
    Beer: Other Labatt brand: Most often  0.58%  156  0.40%  Low
    Beer: Other Molson brand: Most often  0.60%  158  0.40%  Low
    Beer: Other Canadian microbrewery/craft beer: Most often  4.12%  1,264  3.22%  Low
    Beer: Other American brand: Most often  0.68%  198  0.50%  Low
    Beer: Other imported brand: Most often  1.87%  1,181  3.01%  High
Drink Beer Occasionally        
    Beer: Alexander Keith's: Occasionally  14.81%  6,034  15.37%  Similar
    Beer: Beck's: Occasionally  3.19%  1,461  3.72%  High
    Beer: Black Label: Occasionally  1.51%  398  1.01%  Low
    Beer: Budweiser: Occasionally  10.43%  3,304  8.41%  Low
    Beer: Bud Light: Occasionally  8.79%  2,333  5.94%  Low
    Beer: Carling: Occasionally  1.32%  846  2.16%  High
    Beer: Coors Light: Occasionally  13.54%  4,511  11.49%  Low
    Beer: Corona: Occasionally  15.13%  5,960  15.18%  Similar
    Beer: Creemore Springs (any): Occasionally  3.38%  3,806  9.69%  Extremely High
    Beer: Guinness: Occasionally  7.10%  3,419  8.71%  High
    Beer: Heineken: Occasionally  12.61%  6,306  16.06%  High
    Beer: Kokanee: Occasionally  4.44%  521  1.33%  Extremely Low
    Beer: Labatt Blue: Occasionally  5.15%  1,749  4.45%  Low
    Beer: Labatt Blue Light: Occasionally  3.32%  1,016  2.59%  Low
    Beer: Lakeport (any): Occasionally  1.09%  894  2.28%  Extremely High
    Beer: Miller Genuine Draft: Occasionally  5.36%  2,052  5.22%  Similar
    Beer: Mill Street (any): Occasionally  3.25%  3,270  8.33%  Extremely High
    Beer: Molson Canadian: Occasionally  9.74%  4,161  10.60%  Similar
    Beer: Molson Canadian Light: Occasionally  2.24%  1,193  3.04%  High
    Beer: Molson Export: Occasionally  2.71%  803  2.05%  Low
    Beer: Molson Dry: Occasionally  2.91%  631  1.61%  Low
    Beer: Moosehead (any): Occasionally  5.66%  3,064  7.80%  High
    Beer: Rickards (any): Occasionally  12.64%  4,217  10.74%  Low
    Beer: Sleeman (any): Occasionally  11.70%  4,637  11.81%  Similar
    Beer: Steam Whistle: Occasionally  4.53%  3,085  7.85%  High
    Beer: Stella Artois: Occasionally  11.30%  5,448  13.87%  High
    Beer: Unibroue (any): Occasionally  2.36%  403  1.03%  Extremely Low
    Beer: Other Labatt brand: Occasionally  1.78%  542  1.38%  Low
    Beer: Other Molson brand: Occasionally  2.21%  649  1.65%  Low
    Beer: Other Canadian microbrewery/craft beer: Occasionally  11.39%  4,017  10.23%  Similar
    Beer: Other American brand  3.14%  1,166  2.97%  Similar
    Beer: Other imported brand: Occasionally  7.54%  4,348  11.07%  High
Beer Type        
    Beer: Regular priced domestic beer (excluding microbrewery beers)  21.04%  7,208  18.35%  Low
    Beer: Value priced domestic beer (excluding microbrewery beers)  6.74%  2,438  6.21%  Similar
    Beer: Light Beer  13.74%  4,622  11.77%  Low
    Beer: Microbrewery/craft beer  12.53%  4,882  12.43%  Similar
    Beer: Imported beer  16.57%  8,402  21.40%  High
    Beer: Home brew/ "U-Brew"  1.20%  325  0.83%  Low
    Beer: Non-alcoholic beer  1.58%  675  1.72%  Similar
Changed Commercial Brand of Beer in the Past 2 Years        
    Changed commercial crand of beer past 2 years: No  54.05%  20,109  51.21%  Similar
    Changed commercial crand of beer past 2 years: Yes  14.05%  5,576  14.20%  Similar
Beer Consumption Past 7 Days        
    Beer - Glasses/cans/bottles/past 7 days - None  65.31%  27,895  71.04%  Similar
    Beer - Glasses/cans/bottles/past 7 days - 1 - 3  17.62%  6,696  17.05%  Similar
    Beer - Glasses/cans/bottles/past 7 days - 4 - 6  7.13%  2,101  5.35%  Low
    Beer - Glasses/cans/bottles/past 7 days - 7 - 9  3.89%  1,064  2.71%  Low
    Beer - Glasses/cans/bottles/past 7 days - 10 - 12  2.00%  498  1.27%  Low
    Beer - Glasses/cans/bottles/past 7 days - More than 12  4.05%  1,015  2.58%  Low
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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