Automobile Usage Patterns Report
 
 
Attribute Benchmark
CANADA
Trade Area 
Value Percentage Compared with
Benchmark
       
    Number of households  14,779,000  28,821    
    Population of age 18 and up  29,719,700  41,200    
Number of Vehicles in Household        
    Number of vehicles in household: None  1.62%  1,222  4.24%  Extremely High
    Number of vehicles in household: 1  31.41%  12,362  42.89%  High
    Number of vehicles in household: 2  36.64%  7,156  24.83%  Low
    Number of vehicles in household: 3  10.14%  1,369  4.75%  Extremely Low
    Number of vehicles in household: More than 3  5.76%  560  1.94%  Extremely Low
Annual Kilometers Driven        
    Kilometers driven per year: None  14.24%  9,186  22.30%  High
    Kilometers driven per year: 1 to 9,999 Km (1 to 5,999 miles)  34.21%  13,819  33.54%  Similar
    Kilometers driven per year: 10,000 to 19,999 Km (6,000 to 11,999 miles)  28.85%  10,505  25.50%  Low
    Kilometers driven per year: 20,000 to 29,999 Km (12,000 to 17,999 miles)  15.04%  5,328  12.93%  Low
    Kilometers driven per year: 30,000 or more Km (18,000 or more miles)  7.66%  2,361  5.73%  Low
Maker of Mostly Driven Vehicle        
    Maker of often driven vehicle: Buick  1.53%  578  1.40%  Similar
    Maker of often driven vehicle: Cadillac  0.53%  152  0.37%  Low
    Maker of often driven vehicle: Chevrolet  8.63%  2,853  6.92%  Low
    Maker of often driven vehicle: Chrysler  2.54%  1,137  2.76%  Similar
    Maker of often driven vehicle: Dodge  5.92%  1,479  3.59%  Low
    Maker of often driven vehicle: Ford  10.23%  3,248  7.88%  Low
    Maker of often driven vehicle: GMC  3.84%  973  2.36%  Low
    Maker of often driven vehicle: Jeep/Eagle  1.36%  256  0.62%  Extremely Low
    Maker of often driven vehicle: Lincoln  0.28%  122  0.30%  Similar
    Maker of often driven vehicle: Other Domestic  1.85%  704  1.71%  Similar
    Maker of often driven vehicle: Acura  1.10%  488  1.18%  Similar
    Maker of often driven vehicle: Audi  0.52%  270  0.65%  High
    Maker of often driven vehicle: BMW  0.85%  580  1.41%  High
    Maker of often driven vehicle: Honda  8.83%  3,953  9.60%  Similar
    Maker of often driven vehicle: Hyundai  6.32%  2,166  5.26%  Low
    Maker of often driven vehicle: Infiniti  0.31%  127  0.31%  Similar
    Maker of often driven vehicle: Kia  2.59%  866  2.10%  Low
    Maker of often driven vehicle: Lexus  0.52%  258  0.63%  High
    Maker of often driven vehicle: Mazda  4.01%  1,465  3.56%  Low
    Maker of often driven vehicle: Mercedes-Benz  0.76%  481  1.17%  High
    Maker of often driven vehicle: Mitsubishi  0.91%  333  0.81%  Low
    Maker of often driven vehicle: Nissan  4.24%  1,528  3.71%  Low
    Maker of often driven vehicle: Subaru  1.70%  895  2.17%  High
    Maker of often driven vehicle: Suzuki  0.45%  195  0.47%  Similar
    Maker of often driven vehicle: Toyota  11.75%  5,513  13.38%  High
    Maker of often driven vehicle: Volkswagen  2.73%  1,267  3.08%  High
    Maker of often driven vehicle: Volvo  0.72%  271  0.66%  Similar
    Maker of often driven vehicle: Other Foreign  0.82%  397  0.96%  High
Type of Often Driven Vehicle        
    Type of often driven vehicle: Sedan  28.65%  14,478  35.14%  High
    Type of often driven vehicle: Sub-compact  13.38%  4,704  11.42%  Low
    Type of often driven vehicle: Sports car  2.70%  916  2.22%  Low
    Type of often driven vehicle: Minivan/station wagon  8.96%  3,130  7.60%  Low
    Type of often driven vehicle: Sport utility vehicle  19.28%  6,096  14.80%  Low
    Type of often driven vehicle: Pickup truck  8.02%  835  2.03%  Extremely Low
    Type of often driven vehicle: Full-sized van  1.18%  513  1.24%  Similar
    Type of often driven vehicle: Other  3.58%  1,627  3.95%  Similar
Year of Often Driven Vehicle        
    Year of often driven vehicle: 2015 or newer  2.45%  997  2.42%  Similar
    Year of often driven vehicle: 2014  7.12%  2,740  6.65%  Similar
    Year of often driven vehicle: 2013  7.49%  3,056  7.42%  Similar
    Year of often driven vehicle: 2012  7.19%  2,541  6.17%  Low
    Year of often driven vehicle: 2011  6.04%  1,774  4.31%  Low
    Year of often driven vehicle: 2010  7.51%  2,911  7.06%  Similar
    Year of often driven vehicle: 2009  6.43%  2,320  5.63%  Low
    Year of often driven vehicle: 2008  6.34%  2,610  6.34%  Similar
    Year of often driven vehicle: 2007  6.16%  2,253  5.47%  Low
    Year of often driven vehicle: 2006  5.14%  1,728  4.19%  Low
    Year of often driven vehicle: 2005  4.67%  1,689  4.10%  Low
    Year of often driven vehicle: 2004 or older  18.16%  7,098  17.23%  Similar
    Year of often driven vehicle: Don't know/not sure  1.15%  615  1.49%  High
Purchase of Often Driven Vehicle        
    Purchase of often driven vehicle: Bought new  42.79%  17,489  42.45%  Similar
    Purchase of often driven vehicle: Bought used  37.56%  12,009  29.15%  Low
    Purchase of often driven vehicle: Leased new  4.10%  1,867  4.53%  High
    Purchase of often driven vehicle: Leased used  0.45%  341  0.83%  Extremely High
    Purchase of often driven vehicle: Don't know/not sure  0.85%  662  1.61%  Extremely High
Purchase Decision of Often Driven Vehicle        
    Purchase decision of often driven vehicle: I was not involved in the decision  7.89%  3,771  9.15%  High
    Purchase decision of often driven vehicle: I made the decision alone  31.04%  12,819  31.11%  Similar
    Purchase decision of often driven vehicle: I participated in the decision with someone else  46.77%  15,656  38.00%  Low
Purchase or lease of Vehicle in the Past 2 Years        
    Purchase or lease of vehicle in the past 2 years: No,  56.47%  22,258  54.02%  Similar
    Purchase or lease of vehicle in the past 2 years: Yes, purchased new  13.32%  4,644  11.27%  Low
    Purchase or lease of vehicle in the past 2 years: Yes, purchased used  13.01%  3,827  9.29%  Low
    Purchase or lease of vehicle in the past 2 years: Yes, leased new  2.77%  1,191  2.89%  Similar
    Purchase or lease of vehicle in the past 2 years: Yes, leased used  0.24%  196  0.48%  Extremely High
Value of Vehicle Purchase or Leased in the Past Two Years        
    Value of purchase or lease vehicle past two years: Less than $10,000  5.30%  1,370  3.32%  Low
    Value of purchase or lease vehicle past two years: $10,000 - $14,999  3.41%  1,001  2.43%  Low
    Value of purchase or lease vehicle past two years: $15,000 - $19,999  3.48%  1,324  3.21%  Similar
    Value of purchase or lease vehicle past two years: $20,000 - $24,999  4.46%  1,677  4.07%  Similar
    Value of purchase or lease vehicle past two years: $25,000 - $29,999  3.61%  1,293  3.14%  Low
    Value of purchase or lease vehicle past two years: $30,000 - $39,999  5.15%  1,517  3.68%  Low
    Value of purchase or lease vehicle past two years: $40,000 or more  3.86%  1,230  2.99%  Low
Action at End of Lease (if Leasing)        
    Action at end of lease (if leasing): Purchase the vehicle  1.54%  858  2.08%  High
    Action at end of lease (if leasing): Return the vehicle to the lessor  4.71%  1,985  4.82%  Similar
Likelihood of Purchase or Lease in Next 12 Months        
    Likelihood of purchase or lease in next 12 months: Definitely will purchase  5.18%  2,238  5.43%  Similar
    Likelihood of purchase or lease in next 12 months: Likely will  9.87%  3,886  9.43%  Similar
    Likelihood of purchase or lease in next 12 months: Likely will not purchase  24.54%  8,742  21.22%  Low
    Likelihood of purchase or lease in next 12 months: Definitely will not  46.18%  17,488  42.45%  Similar
Price Range (if will buy or lease) of the Planned Vehicle        
    Price range of planned vehicle: Less than $10,000  2.32%  735  1.78%  Low
    Price range of planned vehicle: $10,000 - $14,999  1.83%  880  2.14%  High
    Price range of planned vehicle: $15,000 - $19,999  2.07%  663  1.61%  Low
    Price range of planned vehicle: $20,000 - $24,999  2.72%  1,438  3.49%  High
    Price range of planned vehicle: $25,000 - $29,999  2.43%  1,121  2.72%  High
    Price range of planned vehicle: $30,000 - $39,999  2.25%  990  2.40%  Similar
    Price range of planned vehicle: $40,000 or more  1.67%  600  1.46%  Low
Type of Vehicle Intend to Buy or Lease        
    Type of vehicle intend to buy or lease: Sedan  4.36%  1,979  4.80%  Similar
    Type of vehicle intend to buy or lease: Sub-compact  2.16%  1,058  2.57%  High
    Type of vehicle intend to buy or lease: Sports car  0.61%  203  0.49%  Low
    Type of vehicle intend to buy or lease: Minivan/station wagon  1.17%  581  1.41%  High
    Type of vehicle intend to buy or lease: Sport utility vehicle  4.44%  1,733  4.21%  Similar
    Type of vehicle intend to buy or lease: Pick-up truck  1.56%  367  0.89%  Low
    Type of vehicle intend to buy or lease: Full-sized van  0.13%  28  0.07%  Low
    Type of vehicle intend to buy or lease: Other  0.78%  476  1.16%  High
Likelihood to Consider Hybrid Vehicle        
    Likelihood to consider hybrid vehicle: Definitely will consider  1.60%  810  1.97%  High
    Likelihood to consider hybrid vehicle: Likely will consider  3.58%  1,849  4.49%  High
    Likelihood to consider hybrid vehicle: Likely will not consider  5.75%  2,032  4.93%  Low
    Likelihood to consider hybrid vehicle: Definitely will not consider  4.36%  1,707  4.14%  Similar
Satellite Radio in Vehicle        
    Satellite Radio in vehicle: No  76.78%  29,557  71.74%  Similar
    Satellite Radio in vehicle: Yes  9.00%  2,735  6.64%  Low
Auto Service Club Membership        
    Auto club (e.g. CAA, TD Auto Club)  38.89%  17,349  42.11%  Similar
    Manufacturer's roadside assistance program  21.03%  7,916  19.21%  Similar
    OnStar or other direct communication service  3.09%  799  1.94%  Low
Auto insurance selection involvement        
    Auto insurance selection involvement: Very involved  57.38%  22,345  54.24%  Similar
    Auto insurance selection involvement: Somewhat involved  13.93%  4,220  10.24%  Low
    Auto insurance selection involvement: Not very involved  6.37%  2,196  5.33%  Low
    Auto insurance selection involvement: Not at all involved  7.73%  3,309  8.03%  Similar
    Auto insurance selection involvement: Don't have access to a vehicle  0.40%  340  0.82%  Extremely High
Most recent maintenance - Collision repair/body work        
    Most recent where done collision repair/body work: Never done  58.71%  21,093  51.20%  Low
    Most recent where done collision repair/body work: Gas station/Service centre  0.94%  657  1.59%  High
    Most recent where done collision repair/body work: Car dealer  5.47%  2,517  6.11%  High
    Most recent where done collision repair/body work: Specialty shop  16.31%  6,192  15.03%  Similar
    Most recent where done collision repair/body work: Yourself  1.08%  278  0.67%  Low
    Most recent where done collision repair/body work: Family or friend  1.47%  612  1.48%  Similar
    Most recent where done collision repair/body work: Don't know/Not sure  1.75%  937  2.28%  High
Most recent maintenance - Oil change/lube        
    Most recent where done oil change/lube: Never done  3.58%  1,398  3.39%  Similar
    Most recent where done oil change/lube: Gas station/Service centre  15.04%  5,581  13.55%  Similar
    Most recent where done oil change/lube: Car dealer  33.26%  13,305  32.29%  Similar
    Most recent where done oil change/lube: Specialty shop  20.10%  8,858  21.50%  Similar
    Most recent where done oil change/lube: Yourself  6.32%  903  2.19%  Extremely Low
    Most recent where done oil change/lube: Family or friend  5.94%  1,333  3.24%  Low
    Most recent where done oil change/lube: Don't know/Not sure  1.49%  866  2.10%  High
Most recent maintenance - Paint job        
    Most recent where done paint job: Never done  69.07%  25,936  62.95%  Similar
    Most recent where done paint job: Gas station/Service centre  0.50%  372  0.90%  Extremely High
    Most recent where done paint job: Car dealer  2.91%  1,224  2.97%  Similar
    Most recent where done paint job: Specialty shop  9.11%  3,330  8.08%  Low
    Most recent where done paint job: Yourself  1.29%  307  0.75%  Low
    Most recent where done paint job: Family or friend  1.33%  366  0.89%  Low
    Most recent where done paint job: Don't know/Not sure  1.56%  943  2.29%  High
Most recent maintenance - Performance enhancement        
    Most recent where done Performance enhancement: Never done  73.79%  27,939  67.81%  Similar
    Most recent where done Performance enhancement: Gas station/Service centre  1.16%  459  1.11%  Similar
    Most recent where done Performance enhancement: Car dealer  3.77%  1,504  3.65%  Similar
    Most recent where done Performance enhancement: Specialty shop  2.31%  758  1.84%  Low
    Most recent where done Performance enhancement: Yourself  1.64%  377  0.91%  Low
    Most recent where done Performance enhancement: Family or friend  1.27%  445  1.08%  Low
    Most recent where done Performance enhancement: Don't know/Not sure  1.84%  870  2.11%  High
Most recent maintenance - repair brakes        
    Most recent where done repair brakes: Never done  33.08%  11,464  27.82%  Low
    Most recent where done repair brakes: Gas station/Service centre  10.37%  3,843  9.33%  Similar
    Most recent where done repair brakes: Car dealer  15.72%  7,867  19.10%  High
    Most recent where done repair brakes: Specialty shop  13.39%  5,876  14.26%  Similar
    Most recent where done repair brakes: Yourself  5.13%  737  1.79%  Extremely Low
    Most recent where done repair brakes: Family or friend  6.51%  1,710  4.15%  Low
    Most recent where done repair brakes: Don't know/Not sure  1.56%  813  1.97%  High
Most recent maintenance - Repair transmission        
    Most recent where done repair transmission: Never done  71.09%  26,010  63.13%  Low
    Most recent where done repair transmission: Gas station/Service centre  1.91%  849  2.06%  Similar
    Most recent where done repair transmission: Car dealer  4.24%  2,143  5.20%  High
    Most recent where done repair transmission: Specialty shop  4.98%  2,035  4.94%  Similar
    Most recent where done repair transmission: Yourself  0.70%  103  0.25%  Extremely Low
    Most recent where done repair transmission: Family or friend  1.14%  539  1.31%  High
    Most recent where done repair transmission: Don't know/Not sure  1.75%  788  1.91%  Similar
Most recent maintenance - replace muffler/shock        
    Most recent where done replace muffler/shocks: Never done  61.86%  23,013  55.86%  Similar
    Most recent where done replace muffler/shocks: Gas station/Service centre  4.42%  1,936  4.70%  Similar
    Most recent where done replace muffler/shocks: Car dealer  4.52%  2,177  5.28%  High
    Most recent where done replace muffler/shocks: Specialty shop  9.01%  3,576  8.68%  Similar
    Most recent where done replace muffler/shocks: Yourself  1.99%  357  0.87%  Extremely Low
    Most recent where done replace muffler/shocks: Family or friend  2.12%  493  1.20%  Low
    Most recent where done replace muffler/shocks: Don't know/Not sure  1.88%  845  2.05%  Similar
Most recent maintenance - replace tires        
    Most recent where done replace tires: Never done  20.89%  9,203  22.34%  Similar
    Most recent where done replace tires: Gas station/Service centre  13.38%  4,786  11.62%  Low
    Most recent where done replace tires: Car dealer  12.07%  5,207  12.64%  Similar
    Most recent where done replace tires: Specialty shop  26.53%  10,133  24.60%  Similar
    Most recent where done replace tires: Yourself  5.18%  858  2.08%  Extremely Low
    Most recent where done replace tires: Family or friend  6.21%  1,520  3.69%  Low
    Most recent where done replace tires: Don't know/Not sure  1.53%  800  1.94%  High
Most recent maintenance - Replace windshield        
    Most recent where done replace windshield: Never done  64.32%  25,418  61.69%  Similar
    Most recent where done replace windshield: Gas station/Service centre  1.27%  474  1.15%  Similar
    Most recent where done replace windshield: Car dealer  2.67%  1,299  3.15%  High
    Most recent where done replace windshield: Specialty shop  14.00%  3,459  8.40%  Low
    Most recent where done replace windshield: Yourself  0.91%  458  1.11%  High
    Most recent where done replace windshield: Family or friend  0.83%  363  0.88%  Similar
    Most recent where done replace windshield: Don't know/Not sure  1.83%  936  2.27%  High
Most recent maintenance - Rust protection        
    Most recent where done rust protection: Never done  55.51%  19,107  46.38%  Low
    Most recent where done rust protection: Gas station/Service centre  2.08%  983  2.39%  High
    Most recent where done rust protection: Car dealer  11.18%  5,254  12.75%  High
    Most recent where done rust protection: Specialty shop  12.49%  5,243  12.73%  Similar
    Most recent where done rust protection: Yourself  1.32%  263  0.64%  Extremely Low
    Most recent where done rust protection: Family or friend  1.19%  378  0.92%  Low
    Most recent where done rust protection: Don't know/Not sure  1.97%  1,140  2.77%  High
Most recent maintenance - Tune up        
    Most recent where done tune up: Never done  28.05%  9,340  22.67%  Low
    Most recent where done tune up: Gas station/Service centre  10.68%  4,455  10.81%  Similar
    Most recent where done tune up: Car dealer  25.62%  10,883  26.41%  Similar
    Most recent where done tune up: Specialty shop  12.56%  5,473  13.29%  Similar
    Most recent where done tune up: Yourself  2.96%  461  1.12%  Extremely Low
    Most recent where done tune up: Family or friend  4.04%  973  2.36%  Low
    Most recent where done tune up: Don't know/Not sure  1.75%  806  1.96%  High
Most recent maintenance - Other repair        
    Most recent where done other major repair job (over $200): Never done  43.19%  14,907  36.18%  Low
    Most recent where done other major repair job (over $200): Gas station/Service centre  8.24%  3,346  8.12%  Similar
    Most recent where done other major repair job (over $200): Car dealer  15.01%  6,347  15.41%  Similar
    Most recent where done other major repair job (over $200): Specialty shop  12.59%  5,706  13.85%  Similar
    Most recent where done other major repair job (over $200): Yourself  1.97%  271  0.66%  Extremely Low
    Most recent where done other major repair job (over $200): Family or friend  2.42%  572  1.39%  Low
    Most recent where done other major repair job (over $200): Don't know/Not sure  2.35%  1,215  2.95%  High
Most recent visited service centres        
    Most recent visited service centre: Active Green & Ross  2.37%  2,410  5.85%  Extremely High
    Most recent visited service centre: Apple Auto Glass  1.17%  407  0.99%  Low
    Most recent visited service centre: Bridgestone/Firestone  1.12%  496  1.20%  Similar
    Most recent visited service centre: Canadian Tire/Pit Stop  18.79%  7,298  17.71%  Similar
    Most recent visited service centre: Costco  5.20%  1,618  3.93%  Low
    Most recent visited service centre: GM Goodwrench  3.41%  851  2.07%  Low
    Most recent visited service centre: Goodyear Select (Certified Auto Centre)  0.90%  710  1.72%  Extremely High
    Most recent visited service centre: Midas Auto Service Experts  1.36%  991  2.41%  High
    Most recent visited service centre: Mister Transmission  0.25%  195  0.47%  Extremely High
    Most recent visited service centre: Mr. Lube  6.42%  2,604  6.32%  Similar
    Most recent visited service centre: NAPA Auto Parts  6.11%  905  2.20%  Extremely Low
    Most recent visited service centre: OK Tire  2.23%  302  0.73%  Extremely Low
    Most recent visited service centre: PartSource  2.88%  990  2.40%  Low
    Most recent visited service centre: Speedy Auto Glass  2.18%  572  1.39%  Low
    Most recent visited service centre: Speedy Auto Service  0.54%  255  0.62%  High
    Most recent visited service centre: Walmart  4.16%  1,228  2.98%  Low
    Most recent visited service centre: Car dealership (excluding GM Goodwrench)  15.97%  6,118  14.85%  Similar
    Most recent visited service centre: Consumer-to-consumer website (e.g. Craigslist, Kijiji)  0.99%  149  0.36%  Extremely Low
    Most recent visited service centre: Other parts/service shops  26.83%  8,682  21.07%  Low
Visited Gas Stations        
    Visited Canadian Tire  10.18%  5,058  12.28%  High
    Visited Chevron  4.00%  1,607  3.90%  Similar
    Visited Esso  25.74%  13,924  33.80%  High
    Visited Husky/Mohawk  6.86%  2,523  6.12%  Low
    Visited Petro Canada  25.38%  14,459  35.09%  High
    Visited Shell  22.32%  10,044  24.38%  Similar
    Visited Other gas stations  46.59%  10,052  24.40%  Low
Frequency of Gas Station Visits        
    Visit Canadian Tire: Once a month  4.43%  2,485  6.03%  High
    Visit Canadian Tire: 2-3 times a month  3.27%  1,502  3.64%  High
    Visit Canadian Tire: Once a week  1.97%  909  2.21%  High
    Visit Canadian Tire: 2-6 times a week  0.49%  151  0.37%  Low
    Visit Canadian Tire: At least once a day  0.02%  11  0.03%  High
    Visit Chevron: Once a month  1.51%  683  1.66%  Similar
    Visit Chevron: 2-3 times a month  1.95%  722  1.75%  Similar
    Visit Chevron: Once a week  0.40%  187  0.45%  High
    Visit Chevron: 2-6 times a week  0.15%  15  0.04%  Extremely Low
    Visit Esso: Once a month  10.89%  5,564  13.51%  High
    Visit Esso: 2-3 times a month  9.68%  5,354  13.00%  High
    Visit Esso: Once a week  4.17%  2,454  5.96%  High
    Visit Esso: 2-6 times a week  0.94%  541  1.31%  High
    Visit Esso: At least once a day  0.06%  10  0.02%  Extremely Low
    Visit Husky/Mohawk: Once a month  3.24%  1,160  2.82%  Low
    Visit Husky/Mohawk: 2-3 times a month  2.54%  868  2.11%  Low
    Visit Husky/Mohawk: Once a week  0.93%  455  1.10%  High
    Visit Husky/Mohawk: 2-6 times a week  0.13%  34  0.08%  Low
    Visit Husky/Mohawk: At least once a day  0.01%  6  0.02%  High
    Visit Petro Canada: Once a month  9.93%  4,945  12.00%  High
    Visit Petro Canada: 2-3 times a month  9.62%  5,998  14.56%  High
    Visit Petro Canada: Once a week  4.60%  3,057  7.42%  High
    Visit Petro Canada: 2-6 times a week  1.15%  435  1.06%  Similar
    Visit Petro Canada: At least once a day  0.09%  26  0.06%  Low
    Visit Shell: Once a month  8.73%  4,183  10.15%  High
    Visit Shell: 2-3 times a month  9.14%  3,861  9.37%  Similar
    Visit Shell: Once a week  3.73%  1,816  4.41%  High
    Visit Shell: 2-6 times a week  0.69%  178  0.43%  Low
    Visit Shell: At least once a day  0.03%  5  0.01%  Extremely Low
    Visit Other gas stations: Once a month  11.21%  3,197  7.76%  Low
    Visit Other gas stations: 2-3 times a month  20.72%  4,098  9.95%  Extremely Low
    Visit Other gas stations: Once a week  12.29%  2,359  5.73%  Extremely Low
    Visit Other gas stations: 2-6 times a week  2.28%  388  0.94%  Extremely Low
    Visit Other gas stations: At least once a day  0.10%  9  0.02%  Extremely Low
Car Rental in Past 12 Months        
    Past 12 months car rental with: Avis  2.06%  827  2.01%  Similar
    Past 12 months car rental with: Budget  2.82%  1,048  2.54%  Similar
    Past 12 months car rental with: Discount  1.38%  761  1.85%  High
    Past 12 months car rental with: Enterprise  4.92%  2,310  5.61%  High
    Past 12 months car rental with: Hertz  1.70%  813  1.97%  High
    Past 12 months car rental with: National car Rental  1.29%  406  0.98%  Low
    Past 12 months car rental with: Thrifty  0.63%  286  0.69%  Similar
    Past 12 months car rental with: U-Haul  1.18%  537  1.30%  Similar
    Past 12 months car rental with: Other car/truck/van rentals  1.55%  585  1.42%  Similar
    Past 12 months car rental with: Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto)  0.44%  272  0.66%  High
Purpose of Car Rental        
    Purpose of car rental with Avis: Personal  1.36%  639  1.55%  High
    Purpose of car rental with Avis: Business  0.54%  127  0.31%  Low
    Purpose of car rental with Avis: Both  0.17%  60  0.15%  Low
    Purpose of car rental with Budget: Personal  2.05%  755  1.83%  Low
    Purpose of car rental with Budget: Business  0.56%  254  0.62%  Similar
    Purpose of car rental with Budget: Both  0.21%  39  0.10%  Extremely Low
    Purpose of car rental with Discount: Personal  1.08%  643  1.56%  High
    Purpose of car rental with Discount: Business  0.24%  52  0.13%  Low
    Purpose of car rental with Discount: Both  0.06%  65  0.16%  Extremely High
    Purpose of car rental with Enterprise: Personal  3.63%  1,740  4.22%  High
    Purpose of car rental with Enterprise: Business  0.89%  321  0.78%  Low
    Purpose of car rental with Enterprise: Both  0.40%  249  0.60%  High
    Purpose of car rental with Hertz: Personal  1.33%  581  1.41%  Similar
    Purpose of car rental with Hertz: Business  0.29%  171  0.42%  High
    Purpose of car rental with Hertz: Both  0.08%  60  0.15%  Extremely High
    Purpose of car rental with National Car Rental: Personal  0.94%  246  0.60%  Low
    Purpose of car rental with National Car Rental: Business  0.24%  96  0.23%  Similar
    Purpose of car rental with National Car Rental: Both  0.12%  63  0.15%  High
    Purpose of car rental with Thrifty: Personal  0.55%  262  0.64%  High
    Purpose of car rental with Thrifty: Business  0.05%  11  0.03%  Low
    Purpose of car rental with Thrifty: Both  0.04%  13  0.03%  Similar
    Purpose of car rental with U-Haul: Personal  1.05%  428  1.04%  Similar
    Purpose of car rental with U-Haul: Business  0.09%  97  0.24%  Extremely High
    Purpose of car rental with U-Haul: Both  0.04%  11  0.03%  Low
    Purpose of car rental with Other car/truck/van rentals: Personal  1.38%  530  1.29%  Similar
    Purpose of car rental with Other car/truck/van rentals: Business  0.14%  49  0.12%  Low
    Purpose of car rental with Other car/truck/van rentals: Both  0.04%  6  0.01%  Extremely Low
    Purpose of car rental with Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto): Personal  0.40%  251  0.61%  High
    Purpose of car rental with Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto): Business  0.02%  16  0.04%  Extremely High
    Purpose of car rental with Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto): Both  0.02%  4  0.01%  Extremely Low
Frequency of Car Rental in the Past 12 Months        
    Frequency of car rental past 12 months with Avis: 1-3  1.85%  770  1.87%  Similar
    Frequency of car rental past 12 months with Avis: 4 or more  0.22%  57  0.14%  Low
    Frequency of car rental past 12 months with Budget: 1-3  2.68%  939  2.28%  Low
    Frequency of car rental past 12 months with Budget: 4 or more  0.15%  110  0.27%  Extremely High
    Frequency of car rental past 12 months with Discount: 1-3  1.24%  662  1.61%  High
    Frequency of car rental past 12 months with Discount: 4 or more  0.14%  99  0.24%  High
    Frequency of car rental past 12 months with Enterprise: 1-3  4.36%  1,922  4.67%  Similar
    Frequency of car rental past 12 months with Enterprise: 4 or more  0.56%  388  0.94%  High
    Frequency of car rental past 12 months with Hertz: 1-3  1.62%  738  1.79%  High
    Frequency of car rental past 12 months with Hertz: 4 or more  0.09%  74  0.18%  Extremely High
    Frequency of car rental past 12 months with National Car Rental: 1-3  1.19%  354  0.86%  Low
    Frequency of car rental past 12 months with National Car Rental: 4 or more  0.10%  51  0.12%  High
    Frequency of car rental past 12 months with Thrifty: 1-3  0.62%  282  0.68%  Similar
    Frequency of car rental past 12 months with Thrifty: 4 or more  0.01%  4  0.01%  Low
    Frequency of car rental past 12 months with U-Haul: 1-3  1.15%  529  1.28%  High
    Frequency of car rental past 12 months with U-Haul: 4 or more  0.03%  8  0.02%  Low
    Frequency of car rental past 12 months with Other car/truck/van rentals: 1-3  1.48%  577  1.40%  Similar
    Frequency of car rental past 12 months with Other car/truck/van rentals: 4 or more  0.08%  7  0.02%  Extremely Low
    Frequency of car rental past 12 months with Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto): 1-3  0.16%  99  0.24%  High
    Frequency of car rental past 12 months with Car sharing (any) (e.g. AutoShare, Zipcar, CommunAuto): 4 or more  0.28%  173  0.42%  High
 
This report is based on the data product "Consumer Behavioural and Product Usage 2017" developed by Manifold Data Mining Inc with the Numeris RTS survey data. No confidential information about an individual, household, organization or business has been obtained from Numeris Canada.
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