Consumer Behavioural and Usage Data

Consumer behavioural and product usage profile reports are based on the 6-digit postal code level projections of the Return-To-Sample Survey from the Bureau of Broadcast and Measurement (BBM RTS). This survey is conducted twice a year and the sample size is over 63,000. For over 13 years BBM RTS survey data has been widely by Canadian businesses and institutions. There are over million responders in the survey database stratified by geography and demographics. They represent Canadian consumers across the country.

Applying data fusion techniques to the BBM RTS responders' level data and 6-digit postal code level demographic and spending data we developed thousands of predictive models to estimate propensity of consumer purchase behaviour, product usage, consumption and psychographics for all 6-digit residential postal codes across Canada. The propensity score measures how likely consumers in a 6-digit postal code purchase and use certain products and services, how often they may shop at certain stores and what do they think about certain things.

Consumer behavioural, product usage, shopping patterns and psychographics and attitude profile reports will help you

Find out what media mix is optimal to reach your customers, and how to reach your competitors' customers as well;
Gain insight into where your customers live, who they are, who buys from you and who buys from your competitors, what they buy, how much they spend, where they travel on business and vacation and what they do in their leisure time, and thousands of other activities.

To upgrade your membership for accessing consumer behavioural and product usage report please contact us.

Data Source: BBM RTS survey data, Census from Statistics Canada*, Citizenship and Immigration Canada, Health Canada, Canada Postal Corporation and Manifold proprietary databases.

*No confidential information about an individual, family, household, organization or business has been obtained from BBM Canada.